Journal of Sustainable Tourism and Entrepreneurship

Issued by Goodwood Publishing, Journal of Sustainable Tourism and Entrepreneurship (JoSTE) is an international, peer-reviewed, and scholarly journal aimed at being a platform for interdisciplinary researchers across the globe to develop and advance both theory and practice of tourism and entrepreneurship. JoSTE welcomes all well-developed papers exploring areas of tourism and entrepreneurship including papers in areas that may not directly be tourism and entrepreneurship based but concerning a topic of interest in the field of tourism and entrepreneurship, such as economics, marketing, business, management, sociology and statistics.

Issued by Goodwood Publishing, Journal of Sustainable Tourism and Entrepreneurship (JoSTE) is an international, peer-reviewed, and scholarly journal aimed at being a platform for interdisciplinary researchers across the globe to develop and advance both theory and practice of tourism and entrepreneurship. JoSTE welcomes all well-developed papers exploring areas of tourism and entrepreneurship including papers in areas that may not directly be tourism and entrepreneurship based but concerning a topic of interest in the field of tourism and entrepreneurship, such as economics, marketing, business, management, sociology and statistics.

Published
2023-07-25

Articles

Halal Tourism Potential in Muslim Minority Areas (A Case Study in Indonesia)

Purpose: The purpose of this study is to determine the potential that Ngada Regency has as a Muslim minority area in developing halal tourism, as well as the efforts that must be made to support this potential so that it can be applied. Research Methodology: The research method used is descriptive qualitative research. Primary data sources were obtained through interviews with fourteen respondents, including; the Indonesian Ulema Council of Ngada Regency, the Ministry of Islamic Religion of Ngada Regency, the Ngada Regency Tourism Office, Islamic religious leaders, and local Muslim tourists. Results: The results of this study show that Ngada Regency has the opportunity to implement halal tourism, judging from the tourism potential it has, including; marine parks of 17 islands, beaches, mountains, hills, waterfalls, craters, hot springs, and traditional villages. The available tourist attractions are the main attractions and characteristics that distinguish Ngada Regency from other districts in East Nusa Tenggara. Then, judging from the enthusiasm of local Muslim tourists visiting tourist destinations, Ngada Regency has the opportunity to implement halal tourism. However, the facilities and infrastructure available in tourist destinations and lodging places must follow halal tourism principles. Limitations: This study has limited data coverage in an Eastern Indonesia region that has a Muslim minority demographic. Contributions: The study is the first to examine the potential of halal tourism in eastern Indonesia with the condition of the Muslim minority population. Novelty: This study makes a valuable contribution to the study of the development of halal tourism in eastern Indonesia, which has a Muslim minority demographic.

Operating Carbon-Neutral Tourism: Systematic Review & Bibliometric Analysis

Purpose: The primary goal is to identify the existing knowledge on carbon-neutral tourism gained from 2005 to 2023. Research Methodology: To accomplish the research purpose, a systematic literature review (SLR) approach and preferred reporting items for systematic reviews and Meta-analysis (PRISMA) guidelines were used to address the research objective. Through methodical literature research, bibliometric analysis, and the use of the VOS viewer software, all chosen papers were thoroughly reviewed, summarized, and synthesized. Results: Combining The Google Scholar, Emerald Insight, and Lens.ORG databases resulted in 43 articles. An increasing variety of tourism destinations are planning to become "carbon neutral" as pressure on the tourism industry to reduce greenhouse gas emissions grows. This is because tourism is now widely acknowledged as a significant contributor to global climate change due to the significant greenhouse gas emissions associated with air travel. Overlay visualization shows that there has been a high demand for carbon-neutral tourism since 2021. Contributions: They want to minimize their impact on global warming while simultaneously expanding their tourism industries by enhancing their reputation as green, environmentally conscious, and sustainable destinations.

The growth of SMEs amid the COVID-19 pandemic in Ghana

Purpose: This study aimed to determine how Ghana's small and medium-sized businesses (SMEs) performed in terms of growth during the COVID-19 pandemic. Research Methodology: This study adopted a quantitative research method, alongside descriptive and explanatory research designs. Primary data were gathered from 400 SMEs in the general trading and manufacturing industries. Descriptive statistical analyses and Pearson multiple regression analyses were performed using the Statistical Package for Social Sciences (SPSvs.26) and XL Stats. Results: The most critical challenges faced by SMEs during the COVID-19 pandemic include a decrease in sales revenue, followed by the inability of SMEs to pay staff, retrenchment of workers, shortages of raw materials, halted operations, difficulty in supplying goods and services, inability to repay loans, insufficient capital, cash flow shortages, accounting deficiencies, and the least critical challenge associated with a lack of advanced technology. The next major finding was that lockdowns, movement restrictions, social distancing, and market closures had significant negative effects on SMEs’ growth. Limitations: Varied responses from SMEs in other regions and industries in the country were not gathered. Furthermore, the research instrument ignored the direct views of SME owners and managers regarding the challenges they encountered. Contributions: The findings are important for entrepreneurs and managers of SMEs, financial institutions, government, and other stakeholders for decision-making purposes. Novelty: The effect of the pandemic has mostly been linked to financial performance. No study in the Ghanaian context has investigated the effect of the COVID-19 pandemic on the growth of trading and manufacturing SMEs.

Marketing strategy with marketing mix for Lake Toba tourism destination

Purpose: This study aims to identify effective and targeted policy strategies to improve the quality of Lake Toba. Lake Toba, a popular tourist destination in Indonesia, faces global competition and needs continuous development to maintain its appeal to domestic and international travelers. This study incorporates marketing mix policy theory to guide the design of these strategies. Objective:  The objective of this study is to identify effective and targeted policy strategies to improve the quality of Lake Toba, a popular tourist destination in Indonesia. Scope: The scope of this study includes various aspects related to marketing strategy and marketing mix in the context of Lake Toba as a tourist destination. Research Methodology: Qualitative research included field studies, stakeholder interviews, and secondary data analysis. Results: This study provides a comprehensive marketing strategy for the Lake Toba tourism area that encompasses positioning, market analysis, product development, market penetration, and market development. Limitations: The strategy discussed in this study concerns a marketing strategy in which the marketing mix is included. Contributions: The results and recommendations of this study will be valuable for local governments, tourism entrepreneurs, and communities involved in addressing challenges and improving the tourism sector in the Lake Toba area. Novelty: This study explores the development of appropriate marketing strategies to promote Lake Toba as a tourist destination.

Empowering workers’ involvement: Unveiling the dynamics of communication, recognition, productivity, and decision-making in the RMG sector

Purpose: This study investigates the relationship between workers' perspectives on communication, recognition, productivity, and their involvement in the Readymade Garment (RMG) sector policymaking. Research Methodology:  A sample of 226 individuals from the RMG sector in Bangladesh was surveyed using a well-designed questionnaire. The data were examined, and the study's hypotheses were tested, using the statistical program SPSS V.25. In IBM SPSS, the chi-square test and other statistical techniques were used to examine the data. The study investigates the relationship between the independent variables, including communication, employee recognition, and productivity, and the dependent variable, worker perception, using a conceptual framework. Results: There is a positive and significant relationship between employees' perceptions of communication and their involvement in the decision-making process. The study also shows that there is a positive and significant association between workers' perceptions of employee recognition, productivity, and involvement in decision-making in Bangladesh's RMG industry. Additionally, the organization's decision-making process is significantly impacted by employee participation. Limitations: While many studies examined the workers’ participation in decision-making in the various sectors, only a few studies have focused on the RMG sectors to explore the effects of communication, employee recognition, and productivity on the workers’ participation in decision-making. Contributions: The study reveals that the organization’s total effectiveness is reflected in how deeply workers are involved in decision-making. The degree of involvement is a key determining element since encouraging people to engage instead of just dragging them along is essential for enhancing performance and ensuring commitment.