A systematic literature review on halal tourism policy in West Nusa Tenggara: Toward sustainable tourism development

https://doi.org/10.35912/ahrmr.v5i2.3111
Published: Sep 30, 2025

Abstract:

Purpose: This study aims to evaluate the effectiveness of halal tourism policies in West Nusa Tenggara Province (NTB), Indonesia, as part of its strategic agenda to become a Muslim-friendly tourism destination.

Methodology/approach: Using a Systematic Literature Review (SLR) of 32 scholarly articles published between 2021 and 2025, the study employs the CIPP evaluation framework (Context, Input, Process, Product) to analyze policy aspects. The review was conducted with halal tourism policies and how these policies contribute to sustainable tourism development.

Results/findings: The findings reveal that NTB possesses strong geographical, cultural, and demographic advantages supporting halal tourism. However, challenges persist in human resource capacity, institutional coordination, and equitable distribution of outcomes. Policy formulation aligns well with both local and global demands, but implementation and monitoring require significant improvements.

Conclusion: While NTB’s halal tourism policies have a solid foundation, enhancing execution and oversight is crucial for maximizing sustainable development benefits.

Limitations: This study is limited by its reliance on secondary data from existing literature, which may not capture the most recent policy dynamics or on-the-ground realities.

Contribution: The research contributes to public policy scholarship by providing a conceptual and evaluative synthesis of halal tourism policy effectiveness, highlighting areas for strategic improvement in Indonesia’s sustainable tourism development.

Keywords:
1. CIPP Policy Evaluation
2. Halal Tourism
3. West Nusa Tenggara
Authors:
1 . Hendrawan Achmad Jofari
Brawijaya University, Malang, Jawa Timur, Indonesia
2 . Riyanto Riyanto
Brawijaya University, Malang, Jawa Timur, Indonesia
3 . Sarwono Sarwono
Brawijaya University, Malang, Jawa Timur, Indonesia
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Jofari, H. A., Riyanto, R., & Sarwono, S. (2025). A systematic literature review on halal tourism policy in West Nusa Tenggara: Toward sustainable tourism development. Annals of Human Resource Management Research, 5(2), 541–557. https://doi.org/10.35912/ahrmr.v5i2.3111
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Issue & Section
Vol. 5 No. 2 (2025): June
Articles
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References

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    Anshori, M. I., Prasetyo, A. S., & Kamil, A. (2023). Halal Tourism Development Strategy For Optimizing Local Revenue And Economic Growth In The Tourism Sector In Bangkalan Regency. Journal of Halal Product and Resarch (JHPR), 6(2), 108-117. doi:https://doi.org/10.20473/jhpr.vol.6-issue.2.108-117

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  2. Andrayani, Y., Mintashardi, M., & Nazwin, A. H. (2024). Evaluasi Dampak Desa Wisata Terhadap Pertumbuhan Ekonomi Masyarakat Lokal Di Desa Kuranji Dalang. Dinamika: Jurnal Ilmiah Ilmu Administrasi Negara, 11(2), 539-547.
  3. Anshori, M. I., Prasetyo, A. S., & Kamil, A. (2023). Halal Tourism Development Strategy For Optimizing Local Revenue And Economic Growth In The Tourism Sector In Bangkalan Regency. Journal of Halal Product and Resarch (JHPR), 6(2), 108-117. doi:https://doi.org/10.20473/jhpr.vol.6-issue.2.108-117
  4. Apriliya, A. W., Widiyanto, M. K., & Rahmadanik, D. (2024). Evaluasi Kebijakan Peraturan Daerah Nomor 5 Tahun 2012 Tentang Penyelenggaraan Kepariwisataan Sebagai Upaya Pengembangan Sektor Wisata Religi Di Kabupaten Gresik. PRAJA Observer: Jurnal Penelitian Administrasi Publik, 4(03), 205-211.
  5. Bahrudin, M. (2022). Halal Tourism Governance Based on the Fatwa of the National Sharia Council on Tourism Improvement. Journal of Environmental Management and Tourism (JEMT), 13(7), 2058-2068. doi:https://doi.org/10.14505/jemt.v13.7(63).25
  6. Cahyono, H., Fahrurrozi, M., & Sukarnoto, T. (2023). Halal Tourism Campaign: Does It Demolish Conventional? A New Touristic Segment on the Island of Lombok. Journal of Environmental Management & Tourism, 14(6), 2574-2585. doi:https://doi.org/10.14505/jemt.v14.6(70).08
  7. Farisma, A., Sunariyah, A., & Rohman, A. (2023). Optimalisasi Muslim Friendly Tourism Dalam Meningkatkan Daya Tarik Wisata dan Kesejahteraaan Ekonomi Masyarakat Lokal di Pantai Slopeng Kabupaten Sumenep. Jurnal Iqtisaduna, 9(2), 301-317. doi:https://doi.org/10.24252/iqtisaduna.v9i2.42172
  8. Fithriyah, M. U. (2022). Pengembangan Wisata Halal Dengan Model Pentahelix. Jurnal El-Riyasah, 13(2), 191-204. doi:https://doi.org/10.24014/jel.v13i2.20321
  9. Habib, M. A. F., & Mahyuddin, M. (2021). Evaluasi Pengelolaan Teknologi TPS 3R di Desa Wisata Religi Gunungpring Kabupaten Magelang. Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy, 1(1), 1-19. doi:https://doi.org/10.21274/ar-rehla.2021.1.1.1-34
  10. Hariani, D., & Hanafiah, M. H. (2024). The Competitiveness, Challenges And Opportunities To Accommodate The Halal Tourism Market: A Sharia-Law Tourism Destination Perspectives. Journal of Islamic Marketing, 15(3), 919-942. doi:https://doi.org/10.1108/jima-05-2023-0147
  11. Hennida, C., Nauvarian, D., Saptari, N. O., & Sugianto Putri, R. (2024). The Role of Belief Systems and Misperceptions in Halal Tourism Policy: Evidences from Indonesia. Cogent Social Sciences, 10(1), 1-15. doi:https://doi.org/10.1080/23311886.2024.2352915
  12. Huda, N., Gani, A. N., Rini, N., Rizky, T. D., & Ichsan, L. (2022). Identifying Stakeholders’ Perspectives On The Success Factors Of Halal Tourism In The City Of Makassar: A Group Model Building Approach. International Journal of Tourism Cities, 8(4), 883-896. doi:https://doi.org/10.1108/ijtc-06-2021-0101
  13. Huda, N., Rini, N., Muslikh, M., & Hidayat, S. (2021). Developing a Strategic Model for Halal Tourism in Aceh. International Journal of Religious Tourism and Pilgrimage, 9(1), 70-82. doi:https://doi.org/10.21427/0y6f-gh36
  14. Iqbal, M., Supriono, Husaini, A., Pangestuti, E., & Wulandari, D. (2021). Potensi Wisata Halal Indonesia (Edisi Pertama). Malang: Mazda Media.
  15. Istiqomah, N., Rahmi, S. A., Pratama, I. N., & Hidayat, R. (2025). Evaluasi Dampak Kebijakan Pariwisata Terhadap Peningkatan Ekonomi Masyarakat Lokal. Jurnal Indragiri Penelitian Multidisiplin, 5(2), 111-125. doi:https://doi.org/10.58707/jipm.v5i2.1175
  16. Jaelani, A. K., Luthviati, R. D., Hayat, M. J., & Rohim, A. (2023). Halal Tourism Sector And Tax Allowance Policy: A Case Study Observed From Normative Problems To Effective Implementation. Ijtihad: Jurnal Wacana Hukum Islam dan Kemanusiaan, 23(2), 185-210. doi:https://doi.org/10.18326/ijtihad.v23i2.185-210
  17. Jaya, P. H. I., Saptoni, S., Izudin, A., Aditya, R., Saparwadi, S., & Maryani, M. (2023). Inovasi Sosial dalam Mengatasi Masalah Stunting di Lombok Barat. Inovasi, 20(2), 63-72. doi:https://doi.org/10.33626/inovasi.v20i2.690
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  19. Kitchenham, B., Pretorius, R., Budgen, D., Brereton, O. P., Turner, M., Niazi, M., & Linkman, S. (2010). Systematic Literature Reviews In Software Engineering–A Tertiary Study. Information and Software Technology, 52(8), 792-805. doi:https://doi.org/10.1016/j.infsof.2010.03.006
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  21. Kurniawati, E. W. (2020). Evaluasi Program Pendidikan Perspektif Model CIPP (Context, Input, Process, Product). GHAITSA: Islamic Education Journal, 1(1), 19-25. doi:https://doi.org/10.62159/ghaitsa.v5i3.168
  22. Lumbanraja, V., & Saraan, M. I. K. (2025). Analysis of the Impact of Halal Tourism Policy on the development of Natural Resources and the Economy of Local Communities in the Lake Toba Region. IOP Conference Series: Earth and Environmental Science, 1445(1), 1-9. doi:https://doi.org/10.1088/1755-1315/1445/1/012037
  23. Malindir, G. O., & Rahman, Z. (2023). Evaluation of Halal Tourism Development Strategy in West Nusa Tenggara Province (Study At Tourism Department). Jurnal Ilmiah Wahana Bhakti Praja, 13(1), 54-65. doi:https://doi.org/10.33701/jiwbp.v13i1.3126
  24. Munir, U. (2022). Konsep Kebijakan Pariwisata Berbasis Kerakyatan (Studi Pariwisata Di Pulau Lombok). YUSTISIA MERDEKA: Jurnal Ilmiah Hukum, 8(2), 125-134. doi:https://doi.org/10.31764/jmk.v13i2.11570
  25. Rachman, A., & Sangare, B. (2023). Impact of Implementation of Halal Tourism in West Nusa Tenggara Province: Maq??id al-Shar??a Perspective. Justicia Islamica, 20(2), 17–36. doi:https://doi.org/10.21154/justicia.v20i1.5173
  26. Rahman, A. F. B., & Zitri, I. (2023). Collaborative Governance Dalam Perkembangan Pariwisata Di Kawasan Senggigi Kabupaten Lombok Barat. Nusantara Hasana Journal, 3(2), 144-159. doi:https://doi.org/10.59003/nhj.v3i2.919
  27. Ramadhani, M. (2021). Dilema Regulasi Pariwisata Halal Di Indonesia. Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy, 1(1), 67-81. doi:https://doi.org/10.21274/ar-rehla.2021.1.1.89-105
  28. Raya, M. K. F. (2022). Wali Pitu In Bali: Inventing New Halal Tourism Destinations In Contemporary Indonesia. Contemporary Islam, 16(2), 475-505. doi:https://doi.org/10.1007/s11562-022-00503-8
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  30. Ruhaeni, N., Yusdiansyah, E., & Aqimuddin, E. A. (2024). Revisiting Indonesia Halal Tourism Policy In Light Of Gats. Journal of International Trade Law and Policy, 23(2/3), 154-167. doi:https://doi.org/10.1108/jitlp-12-2023-0064
  31. Saputra, E., Hafidhudin, D., & Ayuniyyah, Q. (2024). Analisis Potensi dan Strategi Pengembangan Pariwisata Halal di Kabupaten Raja Ampat, Provinsi Papua Barat. Kasaba: Jurnal Ekonomi Islam, 17(1), 31-39.
  32. Satrio, M. A. (2021). Upaya Pemerintah Indonesia Dalam Meningkatkan Pariwisata Mandalika Melalui Kerangka Branding ‘Wonderful Indonesia’. Indonesian Perspective, 6(1), 65-85. doi:https://doi.org/10.14710/ip.v6i1.37513
  33. Sina, N. I., & Zaenuri, M. (2021). Pengembangan Objek Pariwisata Halal Melalui Sumber Daya Manusia. Jurnal Pemerintahan dan Kebijakan (JPK), 2(2), 81-101. doi:https://doi.org/10.18196/jpk.v2i2.12610
  34. Solehudin, E., Ahyani, H., & Putra, H. M. (2024). Study on Sharia Compliance Principles in Halal Tourism Business in Bandung Regency: An Implementation of Islamic Business Ethics Principles (Professional Ethics). Millah: Journal of Religious Studies, 23(1), 39-66. doi:https://doi.org/10.20885/millah.vol23.iss1.art2
  35. Sukmana, E., Brahmantyo, H., & Hira, T. (2019). Analisis Potensi Wisata Berbasis Budaya Dengan Pendekatan Community Based Tourism (CBT) Di Desa Budaya Lung Anai, Kutai Kartanegara. EDUTOURISM Journal of Tourism Research, 1(2), 80-91. doi:https://doi.org/10.46964/jtr..v1i2.232
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