Management economics and strategic decision making in the digital age

https://doi.org/10.35912/ahrmr.v5i4.3176
Published: Dec 17, 2025

Abstract:

Purpose: Digital technology reshapes economics and management by enabling faster, data-driven strategic decisions. Companies must adapt to complex market dynamics with innovative, efficient systems. The integration of economics, management, and strategic decision-making strengthens organizational resilience, competitiveness, and sustainability in navigating the challenges of the modern digital era.

Research Methodology: Through a managerial economics theoretical approach and case studies of digital companies, this study demonstrates that data- and technology-driven decision-making can improve operational efficiency, innovation, and company competitiveness.

Results: This research shows that digital technology significantly influences managerial economics and strategic decisions. Data has become a key strategic asset guiding organizational direction. Companies that utilize big data analytics, artificial intelligence, and ERP systems gain stronger competitive advantages and make faster, more accurate decisions in the digital era.

Conclusions: In the digital era, economic management relies heavily on technology and data for strategic decisions. Speed, accuracy, and adaptability determine success. Organizations that integrate digital innovation become more competitive, efficient, and responsive to market change. Thus, digital literacy and transformational leadership are essential in modern management.

Limitations: This study has limitations, including a narrow focus on digitalized companies, which may not represent all MSMEs. The descriptive use of secondary data cannot fully explain causal relationships. Rapid technological change also challenges the study’s relevance, as evolving trends may quickly reduce the accuracy of its findings.

Contribution: This research offers guidance for managers in integrating information technology to enhance decision effectiveness and competitiveness. It also provides a foundation for future studies exploring how digital transformation influences decision-making across different industrial sectors.

Keywords:
1. Decision Making
2. Managerial Economics
3. Metodology
4. Strategy in the Digital Era
Authors:
1 . Mahfud Mahfud
Institute Prima Bangsa (IPB) Cirebon, Jawa Barat, Indonesia
2 . Wawat Hermawati
Institute Prima Bangsa (IPB) Cirebon, Jawa Barat, Indonesia
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How to Cite
Mahfud, M., & Hermawati, W. (2025). Management economics and strategic decision making in the digital age. Annals of Human Resource Management Research, 5(4), 187–198. https://doi.org/10.35912/ahrmr.v5i4.3176
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Issue & Section
Vol. 5 No. 4 (2025): December
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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  1. Acatrinei, C., Apostol, I. G., Barbu, L. N., Chivu, R.-G., & Orzan, M.-C. (2025). Artificial Intelligence in Digital Marketing: Enhancing Consumer Engagement and Supporting Sustainable Behavior Through Social and Mobile Networks. Sustainability, 17(14), 1-16. doi:https://doi.org/10.3390/su17146638
  2. Adnyana, I. M. (2021). Ekonomi Manajerial. Jakarta Selatan: Lembaga Penerbitan Universitas Nasional (LPU-UNAS).
  3. Akbar, R. S., Abdurahman, A., Nursanto, G. A., & Hartati, B. (2025). Digitalization, Organizational Change, and Human Resource Management at the Immigration Polytechnic. Annals of Human Resource Management Research, 5(3), 1-12. doi:https://doi.org/10.35912/ahrmr.v5i3.2838
  4. Alfira, S., Anshori, M., & Andriani, N. (2023). The Influence of the Digital Era on Corporate Strategic Decisions: A Literature Review. Jurnal Ilmiah Manajemen Kesatuan (JIMKES), 11(3), 1255-1262.
  5. Ashari, D., Ladaina, M. S., & Hartini, T. (2024). Peran Big Data dalam Pengambilan Keputusan Strategis Perusahaan. EKOMAN: Jurnal Ekonomi, Bisnis dan Manajemen, 2(3), 401-422.
  6. Astuti, A. W., Sayudin, S., & Muharam, A. (2023). Perkembangan Bisnis di Era Digital. Jurnal Multidisiplin Indonesia, 2(9), 2787-2792. doi:https://doi.org/10.58344/jmi.v2i9.554
  7. Chorli, A., & Kazemi, S. (2023). Strategic Management in the Digital Age: A Review of Decision-Making Frameworks. International Journal of Innovation Management and Organizational Behavior (IJIMOB), 3(2), 21-32. doi:https://doi.org/10.61838/kman.ijimob.3.2.4
  8. Fahad, A. M., Nindya, V., Kristiyanto, I., & Maliki, B. I. (2024). Strategic Management in the Digital Age: Challenges and Opportunities for Organizations. YUME: Journal of Management, 7(1), 800-811. doi:https://doi.org/10.37531/yum.v7i1.6476
  9. Ijomah, T. I., Idemudia, C., Eyo-Udo, N. L., & Anjorin, K. F. (2024). Innovative Digital Marketing Strategies for SMEs: Driving Competitive Advantage and Sustainable Growth. International Journal of Management & Entrepreneurship Research, 6(7), 2173-2188. doi:https://doi.org/10.51594/ijmer.v6i7.1265
  10. Izal, F. S. P., Wijaya, T., & Utama, A. (2025). Pemasaran Digital dalam Perspektif Akademis: Studi Bibliometrik Literatur Global. Studi Akuntansi, Keuangan, dan Manajemen, 5(2), 457-567. doi:https://doi.org/10.35912/sakman.v5i2.5245
  11. Kraus, S., Durst, S., Ferreira, J. J., Veiga, P., Kailer, N., & Weinmann, A. (2022). Digital Transformation in Business and Management Research: An Overview of the Current Status Quo. International journal of information management, 63, 1-18. doi:https://doi.org/10.1016/j.ijinfomgt.2021.102466
  12. Kusuma, I. A., Afifah, F. D. N., Ruba, M. G., & Utama, Y. Y. (2023). Analisis Manajemen Digital dalam Mengoptimalkan Kinerja Bisnis. Proceedings of Islamic Economics, Business, and Philanthropy, 2(1), 11-23.
  13. Laelasari, A., Fasa, M. I., & Susanto, I. (2024). Peran Digitalisasi dalam Strategi Pengambilan Keputusan Menjadi Nasabah Bank Syariah Indonesia. Jurnal Intelek Dan Cendikiawan Nusantara, 1(5), 7188-7201.
  14. Lee, D., & Coricelli, G. (2020). An Empirical Test of the Role of Value Certainty in Decision Making. Frontiers in Psychology, 11, 1-12. doi:https://doi.org/10.3389/fpsyg.2020.574473
  15. Luthfiyah, N., Putry, W., Putri, N., Kansa, A., Hidayat, R., & Ikaningtyas, M. (2024). Perencanaan dan Strategi Bisnis yang Efektif dalam Era Digital Menghadapi Tantangan Bisnis Modern. Jurnal Perubahan Ekonomi, 8(3), 42-50.
  16. Miradji, M. A., Adi, B., Wida, A., Gunita, G., Syah, E. D., & Mar’atus, N. (2025). Kunci Sukses dalam Manajemen Strategi di Era Digital. Pajak dan Manajemen Keuangan, 2(3), 13-31. doi:https://doi.org/10.61132/pajamkeu.v2i3.1154
  17. Nefianto, T. (2025). Strategi Transformasi Digital Untuk Penguatan Manajemen Organisasi. Jurnal Sosial Teknologi, 5(10), 4026-4031. doi:https://doi.org/10.59188/jurnalsostech.v5i10.32469
  18. Octavia, A., Heriberta, H., & Sriayudha, Y. (2024). A Study of Jambi Batik Artisans in Innovation and Strategic Decision-Making to Influence the Development and Resilience of the Jambi Batik Industry. Jurnal Ilmiah Ilmu Terapan Universitas Jambi, 8(2), 760-772. doi:https://doi.org/10.22437/jiituj.v8i2.38037
  19. Pasolong, H. (2023). Teori Pengambilan Keputusan. Bandung: Penerbit Alfabeta.
  20. Purnomo, B. R. (2024). Manajemen Di Era Digital: Perspektif Keuangan-Inovasi dan UMKM. Yogyakarta: UGM Press.
  21. Rachinger, M., Rauter, R., Müller, C., Vorraber, W., & Schirgi, E. (2019). Digitalization and its Influence on Business Model Innovation. Journal of Manufacturing Technology Management, 30(8), 1143-1160. doi:https://doi.org/10.1108/JMTM-01-2018-0020
  22. Ramadhana, S., Sukmana, C., N, R. H., & Kusumasari, I. (2024). Pengambilan Keputusan Berbasis Data di Era Digital. Triwikrama: Jurnal Ilmu Sosial, 5(4), 111-120. doi:https://doi.org/10.6578/triwikrama.v5i4.6687
  23. Ritonga, R. K., & Firdaus, R. (2024). Pentingnya Sistem Informasi Manajemen dalam Era Digital. Jurnal Intelek Dan Cendikiawan Nusantara, 1(3), 4353-4358.
  24. Rizal, A., Kahfi, S. N., Abdurrahman, A., Wulandono, W., Tono, T., & Prasetyono, H. (2023). Manajemen Perubahan di Era Digital: Tantangan dan Peluang Bagi Adaptasi Organisasi. BULLET: Jurnal Multidisiplin Ilmu, 2(4), 933-941.
  25. Rosyada, A., Al Fatih, M., Sutanto, N. E. D., & Antika, G. R. (2024). Implementasi Ekonomi Manajerial pada Perusahaan Manufaktur. JBI: Jurnal Bahasa Indonesia, 2(1), 49-55. doi:https://doi.org/10.59966/jbi.v2i1.960
  26. Trianung, T., Sundari, W., Kurniawan, A., Setiawan, N. A., & Aisyah, J. (2024). Education Management: Decision-Making Strategies in Technology Integration in the Digital Age. AL-ISHLAH: Jurnal Pendidikan, 16(2), 2032-2044. doi:https://doi.org/10.35445/alishlah.v16i2.5141
  27. Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital Transformation: A Multidisciplinary Reflection and Research Agenda. Journal of Business Research, 122, 889-901. doi:https://doi.org/10.1016/j.jbusres.2019.09.022
  28. Widiana, M. E. (2020). Buku Ajar Pengantar Manajemen. Jawa Tengah: Penerbit CV. Pena Persada.