AHRMR

Article Details

Vol. 6 No. 1 (2026): March

The Influences of Organizational Unlearning and Business Model on Performance: fsQCA Approach

https://doi.org/10.35912/ahrmr.v6i1.3728

Abstract

Purpose: This study aims to identify the configurational factors of organizational unlearning and business model innovation as the core factors that influence firm performance with an innovativeness orientation.

Research Methodology: This study applies Fuzzy-set Qualitative Comparative Analysis (fsQCA) with 162 respondents at the firm level, collected from the top management of the traditional media industry.

Results: No single factor contributes independently as a sufficient predictor of high firm performance in old and digital businesses. The joint presence of changing routines, innovating revenue models, and adapting cost structures is the most influential factor in achieving high firm performance in old and digital businesses.

Conclusions: No single factor influences firm performance, indicating the existence of equifinality. The joint configuration of innovation, discarding old mind-sets, changing routines, adapting cost structures, and innovating revenue models will drive firm performance and ensure business sustainability.

Limitations: Reliance on questionnaire data may cause bias, and the number of samples is limited because the study collected data at the firm level.

Contributions: This study enriches the extant fsQCA method in organizational and entrepreneurship research.

Keywords

Business Model Innovation Business Sustainability fsQCA, Innovativeness Organizational Unlearning

How to Cite

Andoko, A. (2026). The Influences of Organizational Unlearning and Business Model on Performance: fsQCA Approach. Annals of Human Resource Management Research, 6(1), 85–102. https://doi.org/10.35912/ahrmr.v6i1.3728

References

  1. Aç?kgöz, A., Demirkan, I., Latham, G. P., & Kuzey, C. (2021). The relationship between unlearning and innovation ambidexterity with the performance of new product development teams. Group Decision and Negotiation, 30(4), 945-982. doi:https://doi.org/10.1007/s10726-021-09743-0
  2. Brandtner, E., & Freiling, J. (2021). Is dominant logic a value or a liability? On the explorative turn in the German power utility industry. Journal of Entrepreneurship, Management and Innovation, 17(2), 125-157. doi:https://doi.org/10.7341/20211725
  3. Brix, J. (2019). Innovation capacity building: An approach to maintaining balance between exploration and exploitation in organizational learning. The Learning Organization, 26(1), 12-26. doi:https://doi.org/10.1108/TLO-08-2018-0143
  4. Cao, L., West, B., Ramesh, B., Mohan, K., & Sarkar, S. (2023). A platform-based approach to ambidexterity for innovation: An empirical investigation in the public sector. International Journal of Information Management, 68, 102570. doi:https://doi.org/10.1016/j.ijinfomgt.2022.102570
  5. Castelló-Sirvent, F. (2022). A fuzzy-set qualitative comparative analysis of publications on the fuzzy sets theory. Mathematics, 10(8), 1322. doi:https://doi.org/10.3390/math10081322
  6. Cegarra-Navarro, J. G., & Wensley, A. (2019). Promoting intentional unlearning through an unlearning cycle. Journal of Organizational Change Management, 32(1), 67-79. doi:https://doi.org/10.1108/JOCM-04-2018-0107
  7. Chen, Y. (2017). Dynamic ambidexterity: How innovators manage exploration and exploitation. Business Horizons, 60(3), 385-394. doi:https://doi.org/10.1016/j.bushor.2017.01.001
  8. Clauss, T. (2017). Measuring business model innovation: conceptualization, scale development, and proof of performance. R&D Management, 47(3), 385-403. doi:https://doi.org/10.1111/radm.12186
  9. Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75-87. doi:https://doi.org/10.1002/smj.4250100107
  10. Cuthbertson, R. W., & Furseth, P. I. (2022). Digital services and competitive advantage: Strengthening the links between RBV, KBV, and innovation. Journal of Business Research, 152, 168-176. doi:https://doi.org/10.1016/j.jbusres.2022.07.030
  11. Das, A., Alam, M. S., & Hawlader, M. R. (2025). Unveiling the impact of green innovation on organizational performance: An empirical study on FMCG sector in Bangladesh. Annals of Management and Organization Research, 7(2), 247-267. doi:https://doi.org/10.35912/amor.v7i2.3241
  12. Donaldson, C., Kraus, S., Kallmuenzer, A., & Cheng, C.-F. (2025). Innovativeness and start-up performance: a configurational analysis of relational factors. International Journal of Entrepreneurial Behavior & Research, 31(11), 1-25. doi:https://doi.org/10.1108/IJEBR-07-2024-0727
  13. Engelmann, A., Kump, B., & Schweiger, C. (2020). Clarifying the dominant logic construct by disentangling and reassembling its dimensions. International Journal of Management Reviews, 22(4), 323-355. doi:https://doi.org/10.1111/ijmr.12227
  14. Fendri, R. M. W., & Bouzaabia, R. (2025). A meta-analysis of the antecedents and consequences of perceived innovativeness: a customer-centric perspective. European Journal of Innovation Management, 28(10), 5301-5330. doi:https://doi.org/10.1108/EJIM-04-2025-0506
  15. Feng, C., Ma, R., & Jiang, L. (2021). The impact of service innovation on firm performance: a meta-analysis. Journal of Service Management, 32(3), 289-314. doi:https://doi.org/10.1108/JOSM-03-2019-0089
  16. Finoti, L., Didonet, S. R., Toaldo, A. M., & Martins, T. S. (2017). The role of the marketing strategy process in the innovativeness-performance relationship of SMEs. Marketing Intelligence & Planning, 35(3), 298-315. doi:https://doi.org/10.1108/MIP-01-2016-0005
  17. Gatautis, R., Vaiciukynaite, E., & Tarute, A. (2019). Impact of business model innovations on SME’s innovativeness and performance. Baltic Journal of Management, 14(4), 521-539. doi:https://doi.org/10.1108/BJM-01-2018-0035
  18. Greckhamer, T., Furnari, S., Fiss, P. C., & Aguilera, R. V. (2018). Studying configurations with qualitative comparative analysis: Best practices in strategy and organization research. Strategic Organization, 16(4), 482-495. doi:https://doi.org/10.1177/1476127018786487
  19. Guo, H., Guo, A., & Ma, H. (2022). Inside the black box: How business model innovation contributes to digital start-up performance. Journal of Innovation & Knowledge, 7(2), 1-11. doi:https://doi.org/10.1016/j.jik.2022.100188
  20. Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027. doi:https://doi.org/10.1016/j.rmal.2022.100027
  21. Hair, J. F., Hult, T., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3rd Editio ed.). Los Angeles: Sage.
  22. Huarng, K.-H., & Yu, T. H.-K. (2026). A configurational study of innovation in the business and economic field. Journal of Innovation & Knowledge, 12, 100883. doi:https://doi.org/10.1016/j.jik.2025.100883
  23. Ichdan, D. A., & Maryani, M. (2024). The impact of innovation, corporate social responsibility, environmental practices, and organizational culture on organizational sustainability. Annals of Management and Organization Research, 5(4), 297-310. doi:https://doi.org/10.35912/amor.v5i4.2236
  24. Kassotaki, O. (2022). Review of organizational ambidexterity research. SAGE Open, 12(1), 1-22. doi:https://doi.org/10.1177/21582440221082127
  25. Khusna, K., Sukarno, H., & Fauziyyah, S. (2025). Employee ambidexterity: The influence of entrepreneurial orientation on increasing competitive advantage in the tourism industry. Annals of Human Resource Management Research, 5(2), 351-368. doi:https://doi.org/10.35912/ahrmr.v5i2.2965
  26. Klammer, A., Grisold, T., & Gueldenberg, S. (2019). Introducing a ‘stop-doing’culture: How to free your organization from rigidity. Business Horizons, 62(4), 451-458. doi:https://doi.org/10.1016/j.bushor.2019.03.002
  27. Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS?SEM: The inverse square root and gamma?exponential methods. Information Systems Journal, 28(1), 227-261. doi:https://doi.org/10.1111/isj.12131
  28. Kollmann, T., Stöckmann, C., Niemand, T., Hensellek, S., & de Cruppe, K. (2021). A configurational approach to entrepreneurial orientation and cooperation explaining product/service innovation in digital vs. non-digital startups. Journal of Business Research, 125, 508-519. doi:https://doi.org/10.1016/j.jbusres.2019.09.041
  29. Kusa, R., Duda, J., & Suder, M. (2021). Explaining SME performance with fsQCA: The role of entrepreneurial orientation, entrepreneur motivation, and opportunity perception. Journal of Innovation & Knowledge, 6(4), 234-245. doi:https://doi.org/10.1016/j.jik.2021.06.001
  30. Leal-Rodríguez, A. L., Eldridge, S., Roldán, J. L., Leal-Millán, A. G., & Ortega-Gutiérrez, J. (2015). Organizational unlearning, innovation outcomes, and performance: The moderating effect of firm size. Journal of Business Research, 68(4), 803-809. doi:https://doi.org/10.1016/j.jbusres.2014.11.032
  31. Li, Y., & Jiang, S. (2025). A study on the influencing factors of tourists’ travel intentions: a configurational analysis based on fsQCA. Journal of Hospitality and Tourism Insights, 8(11), 124-141. doi:https://doi.org/10.1108/JHTI-07-2024-0660
  32. Luo, B., Zheng, S., Ji, H., & Liang, L. (2018). Ambidextrous leadership and TMT-member ambidextrous behavior: the role of TMT behavioral integration and TMT risk propensity. The International Journal of Human Resource Management, 29(2), 338-359. doi:https://doi.org/10.1080/09585192.2016.1194871
  33. Lyu, C., Yang, J., Zhang, F., Teo, T. S., & Guo, W. (2020). Antecedents and consequence of organizational unlearning: Evidence from China. Industrial Marketing Management, 84, 261-270. doi:https://doi.org/10.1016/j.indmarman.2019.07.013
  34. Mubarak, M. F., Jucevicius, G., Shabbir, M., Petraite, M., Ghobakhloo, M., & Evans, R. (2025). Strategic foresight, knowledge management, and open innovation: Drivers of new product development success. Journal of Innovation & Knowledge, 10(2), 100654. doi:https://doi.org/10.1016/j.jik.2025.100654
  35. Nikou, S., Mezei, J., Liguori, E. W., & El Tarabishy, A. (2024). FsQCA in entrepreneurship research: Opportunities and best practices. Journal of Small Business Management, 62(3), 1531-1548. doi:https://doi.org/10.1080/00472778.2022.2147190
  36. O'Reilly III, C. A., & Tushman, M. L. (2013). Organizational ambidexterity: Past, present, and future. Academy of Management Perspectives, 27(4), 324-338. doi:https://doi.org/10.5465/amp.2013.0025
  37. Oktaria, E. T., Raras, P. N., Alam, I. A., PutraBarusman, A. R., & Habiburrahman, H. (2025). The mediating effect of innovation on the relationship between managerial ability and competitive advantage of Bandar Lampung MSMEs. Annals of Human Resource Management Research, 5(2), 349-363. doi:https://doi.org/10.35912/ahrmr.v5i2.3555
  38. Pappas, I. O., Papavlasopoulou, S., Mikalef, P., & Giannakos, M. N. (2020). Identifying the combinations of motivations and emotions for creating satisfied users in SNSs: An fsQCA approach. International Journal of Information Management, 53, 102128. doi:https://doi.org/10.1016/j.ijinfomgt.2020.102128
  39. Pappas, I. O., & Woodside, A. G. (2021). Fuzzy-set qualitative comparative analysis (fsQCA): guidelines for research practice in information systems and marketing. International Journal of Information Management, 58, 1-23. doi:https://doi.org/10.1016/j.ijinfomgt.2021.102310
  40. Peng, J., Qin, Q., & Tang, T. (2021). The influence of marketing innovations on firm performance under different market environments: Evidence from China. Sustainability, 13(18), 10049. doi:https://doi.org/10.3390/su131810049
  41. Rachinger, M., Rauter, R., Müller, C., Vorraber, W., & Schirgi, E. (2019). Digitalization and its influence on business model innovation. Journal of Manufacturing Technology Management, 30(8), 1143-1160. doi:https://doi.org/10.1108/JMTM-01-2018-0020
  42. Ragin, C. C. (2024). User’s Guide to Fuzzy-set/Qualitative Comparative Analysis. 2017.
  43. Rahardjo, A. A., Lim, W.-L., & Tan, G. W.-H. (2024). How does entrepreneurial orientation influence organisational ambidexterity? Moderating effect of organisational unlearning. International Journal of Innovation and Learning, 36(3), 363-387. doi:https://doi.org/10.1504/IJIL.2024.140875
  44. Rasoolimanesh, S. M., Valaei, N., & Rezaei, S. (2023). Guideline for application of fuzzy-set qualitative comparative analysis (fsQCA) in tourism and hospitality studies.
  45. Reyes-de-Cózar, S., Pérez-Escolar, M., & Navazo-Ostúa, P. (2022). Digital competencies for new journalistic work in media outlets: A systematic review. Media and Communication, 10 (1), 27–42. Media and Communication, 10(1), 27-42. doi:https://doi.org/10.17645/mac.v10i1.4439
  46. Rönkkö, M., Maula, M., & Wennberg, K. (2025). Qualitative comparative analysis in entrepreneurship research (Vol. 49, pp. 963-991): SAGE Publications Sage CA: Los Angeles, CA.
  47. Saqib, N., & Satar, M. S. (2021). Exploring business model innovation for competitive advantage: a lesson from an emerging market. International Journal of Innovation Science, 13(4), 477-491. doi:https://doi.org/10.1108/IJIS-05-2020-0072
  48. Starbuck, W. H. (2017). Organizational learning and unlearning. The Learning Organization, 24(1), 30-38. doi:https://doi.org/10.1108/TLO-11-2016-0073
  49. Surjanti, R. L. P. N. S., Mulyantomo, E., Triyani, D., & Kurniawati, E. (2025). Improving MSME perfomance through competences and entrepreneurial characteristics. Annals of Human Resource Management Research, 5(4), 171-185. doi:https://doi.org/10.35912/ahrmr.v5i4.3285
  50. Teece, D. (1930). Business models and dynamic capabilities Long Range Planning. Institute for Business Innovation, F402 Haas School of Business, 51(1), 94720-91930. doi:https://doi.org/10.1016/j.lrp.2017.06.007
  51. Turulja, L., & Bajgoric, N. (2019). Innovation, firms’ performance and environmental turbulence: is there a moderator or mediator? European Journal of Innovation Management, 22(1), 213-232. doi:https://doi.org/10.1108/EJIM-03-2018-0064
  52. Utomo, P., & Cham, T.-H. (2023). Development trends of digital transformation in entrepreneurship and innovation: A bibliometric analysis. Journal The Winners, 24(1), 33-44. doi:https://doi.org/10.21512/tw.v24i1.10064
  53. Vaska, S., Massaro, M., Bagarotto, E. M., & Dal Mas, F. (2021). The digital transformation of business model innovation: A structured literature review. Frontiers in Psychology, 11, 539363. doi:https://doi.org/10.3389/fpsyg.2020.539363
  54. Vis, B., & Dul, J. (2018). Analyzing relationships of necessity not just in kind but also in degree: Complementing fsQCA with NCA. Sociological Methods & Research, 47(4), 872-899. doi:https://doi.org/10.1177/0049124115626179
  55. Vrontis, D., Thrassou, A., Santoro, G., & Papa, A. (2017). Ambidexterity, external knowledge and performance in knowledge-intensive firms. The Journal of Technology Transfer, 42(2), 374-388. doi:https://doi.org/10.1007/s10961-016-9502-7
  56. Wakefield, L., Wakefield, K., & Lane Keller, K. (2020). Understanding sponsorship: A consumer-centric model of sponsorship effects. Journal of Advertising, 49(3), 320-343. doi:https://doi.org/10.1080/00913367.2020.1751011
  57. Wu, S., Lim, A.-F., & Lim, W.-Y. (2025). Do source credibility, green experience, and green brand image shape sustainable consumer behaviour? A PLS-SEM-fsQCA model. Asia Pacific Journal of Marketing and Logistics, 1-17. doi:https://doi.org/10.1108/APJML-01-2025-0110
  58. Zhao, Z., & Yan, Y. (2023). The role of organizational unlearning in manufacturing firms’ sustainable digital innovation: The mechanism of strategic flexibility and organizational slack. Sustainability, 15(13), 10371. doi:https://doi.org/10.3390/su151310371
WhatsApp Instagram Facebook LinkedIn Email