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Article Details

Vol. 6 No. 3 (2026): September

Innovation, Proactiveness and Risk Taking on Business Performance among Women Entrepreneurs in Jabodetabek: The Moderating Role of Hybrid Work Environment

https://doi.org/10.35912/ahrmr.v6.n3.p419-435.2026

Abstract

Purpose: This study investigates the influence of Entrepreneurial Orientation (EO) dimensions innovation, proactiveness, and risk-taking on the business performance of micro level women entrepreneurs in Jabodetabek, while analyzing the hybrid work environment as a moderating variable.

Research Methodology: Respondents are 187 female micro-entrepreneurs in several industries category in Jabodetabek who had operated their businesses for at least one year, measured with five-point Likert scale. Data analysis method is Structural Equation Modeling (SEM) with Partial Least Square and purposive sampling technique

Results: The analysis shows that innovation and risk-taking are both significant positive drivers of performance. Conversely, proactiveness was found to have a significant negative impact on performance. The moderating effects demonstrate that hybrid work environment significantly strengthens the relationship between innovation and risk-taking to business performance. However, hybrid work environment exerts a significant negative moderating effect on the proactiveness to business performance

Conclusions: These findings drive female micro-entrepreneur to foster external climates that specifically leverage innovative and risk-taking ability. Somehow, proactive initiatives must be carefully managed to avoid diminishing returns in a dynamic environment.

Limitations: study was limited to female micro level women entrepreneurs with certain field in Jabodetabek area.

Contributions: This study contributes empirical evidence on how work environment shapes the entrepreneurial orientation to business performance relationship among female micro-entrepreneurs in an emerging economy.

Keywords

Business Performance Innovation Proactive Risk Taking Work Environment

How to Cite

Ananda, D., Tjahyanti, . S. ., Widayati, N. ., & Tanuwijaya, J. . (2026). Innovation, Proactiveness and Risk Taking on Business Performance among Women Entrepreneurs in Jabodetabek: The Moderating Role of Hybrid Work Environment. Annals of Human Resource Management Research, 6(3), 419–435. https://doi.org/10.35912/ahrmr.v6.n3.p419-435.2026

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Authors

1 Denta Ananda
Sekolah Tinggi Ilmu Ekonomi Trisakti, Bekasi, Indonesia
2 Setia Tjahyanti
Sekolah Tinggi Ilmu Ekonomi Trisakti, Bekasi, Indonesia
3 Nurti Widayati
Sekolah Tinggi Ilmu Ekonomi Trisakti, Bekasi, Indonesia
4 Justine Tanuwijaya
Universitas Trisakti, Jakarta, Indonesia

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Vol. 6 No. 3 (2026): September
Section: Articles
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