Purpose: This study examines how eco-branding and Virtual Reality (VR) experiences influence the revisit intentions of millennial tourists toward nature-based destinations and whether destination image mediates these relationships.

Research Methodology: This study used a quantitative associative design. Primary data were gathered through an online questionnaire using a five-point Likert scale, distributed to Indonesian domestic millennial tourists (born 1981 to 1996) who are familiar with green national tourism strategic areas such as Ubud, Labuan Bajo, and the Borobudur community villages. Purposive sampling was applied to obtain at least 150 to 200 respondents, and the data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS.

Results: The analysis shows that Eco-branding (? = 0.34) and VR experience (? = 0.41) significantly influenced destination image, which strongly influenced revisit intention (? = 0.57). Destination image significantly mediated the effect of both antecedents on revisit intention, indicating an indirect-only mediation pattern.

Conclusions: All four hypotheses were supported. Destination image is the central route through which green positioning and immersive digital experience translate into the intention of millennial tourists to return, with the VR experience showing a slightly stronger contribution than eco-branding.

Limitations: The focus on Indonesian domestic millennials and selected green destinations limits generalizability, and the cross-sectional design constrains causal inferences.

Contributions: By combining sustainability-based branding and immersive technology in one behavioral model, this study provides destination marketing organizations and tourism scholars with an evidence-based basis for engaging the millennial market.