Assessment of profitability and efficiency analysis of watermelon (Citrullus lanatus) value chain in Yobe State, Nigeria

https://doi.org/10.35912/amor.v4i3.1671
Published: Sep 27, 2023

Abstract:

Purpose: An imperative step in enhancing investment returns for watermelon producers and marketers is to comprehensively analyze the watermelon value chain. This evaluation was recently conducted in Yobe State, Nigeria, during the period spanning from July to August 2023.

Research methodology: The data acquisition process involved the administration of a questionnaire that facilitated the gathering of information from 540 participants across various roles within the value chain, encompassing producers, wholesalers, and retailers operating within the study's geographic scope.

Results: The findings of this investigation illuminate the prevalent utilization of urban marketing channels by watermelon marketers, and it is noteworthy that approximately half of these marketers engage in their marketing endeavors within urban markets such as Kano, Kaduna, and Abuja. Notably, the study underscores the substantial impact of transportation costs on both the pricing and net marketing returns associated with watermelons. A significant proportion of these marketers were motivated primarily by the pursuit of sustainable livelihoods, while the allure of profitability drove others. However, a critical challenge encountered in the watermelon marketing domain pertains to the accessibility of credit facilities, which affects nearly 90% of the stakeholders involved in the value chain. Additionally, other constraints exerted relatively minor effects on marketers' activities and outcomes.

Limitations: This study was limited to data from 460 participants involved in various stages of the watermelon value chain in the study area from July to August 2023.

Contribution: This study can aid different actors in the watermelon value chain when making investment decisions.

Keywords:
1. Analysis
2. Profitability
3. Efficiency Value-chain
4. Marketers
Authors:
1 . Aminu Abdulrahim Olayinka
Mai Idris Alooma Polytechnic, Geidam, Yobe State, Nigeria
2 . Saadu Lawan
Mai Idris Alooma Polytechnic, Geidam, Yobe State, Nigeria
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Olayinka, A. A., & Lawan, S. (2023). Assessment of profitability and efficiency analysis of watermelon (Citrullus lanatus) value chain in Yobe State, Nigeria. Annals of Management and Organization Research, 4(3), 225–237. https://doi.org/10.35912/amor.v4i3.1671
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Issue & Section
Vol. 4 No. 3 (2023): February
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

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  1. Adakaren, B. (2017). Raphia Palm Wine Marketing in South-South Nigeria.
  2. Adakaren, B., Ahmadu, J., & Chidebelu, S. (2012). Marketing margin and spatial pricing efficiency of palm oil in Edo state, Nigeria: Implication for food security. Paper presented at the International Agricultural Conference “ANSU AAC 2012.
  3. Adeoye, I., Odeleye, O., Babalola, S., & Afolayan, S. (2009). Economic analysis of tomato losses in Ibadan metropolis, Oyo State, Nigeria. African Journal of Basic and Applied Sciences, 1(5-6), 87-92.
  4. Agbo, F., & Usoroh, B. (2015). Marketing of estruine shrimps in Awka Ibom State, Nigeria. Journal of Marketing and Consumer Research, 15(7), 63-70.
  5. Ajewole, O. C. (2015). Income and factor analysis of watermelon production in Ekiti State, Nigeria. Journal of Economics and Sustainable Development, 6(2), 67-73.
  6. Anoke, F., Ngozi, N. H., Uchechukwu, E. S., & Joyce, I. (2022). Entrepreneurial Marketing And SMEs Growth In Post Covid-19 Era In Awka, Anambra State, Nigeria. International Journal of Financial, Accounting, and Management, 4(2), 115-127.
  7. Asogwa, B. C., & Okwoche, V. A. (2012). Marketing of agricultural produce among rural farm households in Nigeria: The case of sorghum marketing in Benue State. International Journal of Business and Social Science, 3(13).
  8. Baba, M., Yelwa, J., Yakubu, G., & Sanchi, I. (2014). Comparative profitability analysis of watermelon and pepper production in Danko-Wasagu Local Government Area of Kebbi State, Nigeria. Nigeria. Rev. Knowl Econ, 1, 39-47.
  9. Bosede, I., Olubunmi, A., & Balogun, L. (2012). Consumer preference for watermelon varieties in urban environment of Ibadan metropolis, Oyo State, Nigeria. Food Global Science Books, 6(1), 1-4.
  10. Eton, M., Fabian, M., & Eliab, B. M. (2023). Financial Management Practices and Small-Scale Businesses' Profitability, from the Viewpoint of Kabale Municipality, Uganda.
  11. George, E. B., Darbie, M. G., & Kelley, W. (2000). Commercial watermelon Production (6th ed.). Georgia: University of Georgia.
  12. Gessesse, A. (2009). Analysis of fruit and vegetable market chains in Alamata, Southern Zone of Tigray: The case of onion, tomato and papaya. International Livestock Research Institute.
  13. Huh, Y. C., Solmaz, I., Sari, N., & Pitrat, M. (2008). Morphological characterization of Korean and Turkish watermelon germplasm. Paper presented at the Proceedings of the IXth EUCARPIA International Meeting on Cucurbitaceae. France.
  14. Jeffrey, C. (2001). Cucurbitaceae Mansfeld’s encyclopedia of agricultural and horticultural crops (Hanelt P. & Institute of Plant Genetics and Crop Plant Research ed., pp. 1510-1557).
  15. Kassali, R., Aremu, F., & BA, S. (2015). An economic analysis of watermelon marketing in Oyo state, Nigeria. Pro. Agric. Technol, 11(2), 43-52.
  16. Munisse, P., Andersen, S. B., Jensen, B. D., & Christiansen, J. L. (2011). Diversity of landraces, agricultural practises and traditional uses of watermelon (Citrullus lanatus) in Mozambique. African Journal of Plant Science, 5(2), 75-86.
  17. Munyawarara, N., & Govender, K. K. (2020). Clustering the agricultural SME sector in Eastern Highlands, Zimbabwe. International Journal of Financial, Accounting, and Management, 1(4), 247-255.
  18. Nwankwo, H. (1999). Impact of community banks in financing agricultural production in Abia State: A case study of umuariaga community bank ikwuano LGA Abia State, Nigeria: Uturu.
  19. Okonkwo, E., Ubani, O., Nwaubani, S., Otitodun, O., & Omoju, P. (2009). The potentials in the indigenous technology for the production of mature unripe pawpaw (Carica papaya L.) fruit slices in Nigeria. J. Res. Agric, 6(4), 31-34.
  20. Olayinka, A. A. (2022). Financial statement analysis as a tool for investment decisions and assessment of companies’ performance. International Journal of Financial, Accounting, and Management, 4(1), 49-66.
  21. Olayinka, A. A., & Mustapha, S. (2022). Analysing financial performance of listed cement industries in Nigeria: Financial Ratio Approach. Annals of Management and Organization Research, 3(4), 231-244.
  22. Olukosi, J., Isitor, S., & Ode, M. (2006). Introduction to agricultural marketing and prices: principle and application. Living Book Series: GU publications Abuja.
  23. Onyemauwa, C. (2010). Marketing margin and efficiency of watermelon marketing in Niger Delta Area of Nigeria. Agricultural Tropical Et Sub-Tropical, 43, 196-201.
  24. Pitrat, M., Prohens, J., & Nuez, F. (2008). Vegetables I. Handbook of Plant Breeding.
  25. Portal, N. D. (2006). State Population.
  26. Santosh, C. (2017). Economics of production and marketing of watermelon (Citrullus lanatus) in Palghar district. M. Sc.(Agriculture) Thesis.
  27. Ubani, O., Okonkwo, E., & Ade, A. (2010). Shelf-life of four tomato varieties at ambient conditions. Paper presented at the Nigerian Stored Products Research: In-house review meeting, Nigerian Stored Products Research Headquarters, Ilorin, Nigeria.