Unveiling the impact of green innovation on organizational performance: An empirical study on FMCG sector in Bangladesh

https://doi.org/10.35912/amor.v7i2.3241
Published: Nov 4, 2025

Abstract:

Purpose: This study aims to examine how green innovation affects organizational performance in Bangladesh's fast-moving consumer goods (FMCG) industry. It explores the effects of green product innovation (GPDI) and green process innovation (GPCI) on the financial and non-financial performance of the organizations.

Methodology/approach: A quantitative research design was adopted, using a structured questionnaire to collect data from 151 employees working in FMCG companies in Dhaka. Data were analyzed using SPSS through descriptive statistic, reliability analysis, correlation analysis and multiple regression analysis.

Results/findings: Multiple regression analysis revealed that both types of green innovation had significant positive relationships with organizational performance metrics. GPDI was found to positively impact financial and non-financial performance. Similarly, GPCI has positive effects on financial and non-financial performance.

Conclusion: The study concludes that implementing green innovation strategies is crucial for achieving sustainable competitive advantage in the FMCG sector. Integrating environmental practices in product design and production processes enhances both economic and social dimensions of organizational success.

Limitations: The study is limited to only FMCG sector in Bangladesh and also include two dimensions such as green – product and process – innovations. Moreover, it relies solely on quantitative methods, rather than qualitative investigation.

Contribution: This study contributes to the existing body of knowledge by empirically validating the Resource-Based View (RBV) theory in explaining how green product and process innovations enhance both financial and non-financial organizational performance. It provides valuable insights for policymakers to integrate eco-friendly strategies that promote long-term organizational resilience in the FMCG sector of Bangladesh.

Keywords:
1. Bangladesh
2. FMCG Sector
3. Green Innovation
4. Green Product Innovation
5. Green Process Innovation
6. Organizational Performance
Authors:
1 . Ashik Das
Southeast University, Dhaka, Bangladesh
2 . Md. Shahbub Alam
Sonargaon University, Dhaka, Bangladesh
3 . Md. Rasel Hawlader
Sonargaon University, Dhaka, Bangladesh
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Das, A. ., Alam, M. S., & Hawlader, M. R. . (2025). Unveiling the impact of green innovation on organizational performance: An empirical study on FMCG sector in Bangladesh. Annals of Management and Organization Research, 7(2), 247–267. https://doi.org/10.35912/amor.v7i2.3241
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Vol. 7 No. 2 (2025): November
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  1. Abatan, A., Lottu, O. A., Ugwuanyi, E. D., Jacks, B. S., Sodiya, E. O., Daraojimba, A. I., & Obaigbena, A. (2024). Sustainable Packaging Innovations and Their Impact on HSE Practices in the FMCG Industry. Magna Scientia Advanced Research and Reviews, 10(1), 379-391. doi:https://doi.org/10.30574/msarr.2024.10.1.0029
  2. Acquah, I. S. K., Essel, D., Baah, C., Agyabeng-Mensah, Y., & Afum, E. (2021). Investigating The Efficacy Of Isomorphic Pressures On The Adoption Of Green Manufacturing Practices And Its Influence On Organizational Legitimacy And Financial Performance. Journal of Manufacturing Technology Management, 32(7), 1399-1420. doi:https://doi.org/10.1108/jmtm-10-2020-0404
  3. Ahmad, N., Khalil, M. T., & Nafees, B. (2024). The Impact Of Green Innovation On Performance And Competitive Advantage: Top Management Commitment As Moderator. Journal of Social Research Development, 5(3). doi:https://doi.org/10.53664/jsrd/05-03-2024-08-84-97
  4. Ai, M., Luo, F., & Bu, Y. (2024). Green Innovation And Corporate Financial Performance: Insights From Operating Risks. Journal of Cleaner Production, 456, 142353. doi:https://doi.org/10.1016/j.jclepro.2024.142353
  5. Anning-Dorson, T. (2017). Moderation-Mediation Effect Of Market Demand And Organization Culture On Innovation And Performance Relationship. Marketing Intelligence & Planning, 35(2), 222-242. doi:https://doi.org/10.1108/mip-04-2016-0066
  6. Appiah, L. O., & Essuman, D. (2024). How Do Firms Develop And Financially Benefit From Green Product Innovation In A Developing Country? Roles Of Innovation Orientation And Green Marketing Innovation. Business Strategy and the Environment, 33(7), 7241-7252. doi:https://doi.org/10.1002/bse.3864
  7. Awan, U., Sroufe, R., & Kraslawski, A. (2019). Creativity Enables Sustainable Development: Supplier Engagement As A Boundary Condition For The Positive Effect On Green Innovation. Journal of Cleaner Production, 226, 172-185. doi:https://doi.org/10.1016/j.jclepro.2019.03.308
  8. Baker, P., & Friel, S. (2016). Food Systems Transformations, Ultra-Processed Food Markets And The Nutrition Transition In Asia. Globalization and health, 12(1), 80. doi:https://doi.org/10.1186/s12992-016-0223-3
  9. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120. doi:https://doi.org/10.1177/014920639101700108
  10. Barney, J. B., Ketchen Jr, D. J., & Wright, M. (2011). The Future Of Resource-Based Theory: Revitalization Or Decline? Journal of management, 37(5), 1299-1315. doi:https://doi.org/10.1177/0149206310391805
  11. Basri, Y. M., Yasni, H., Taufik, T., Putra, A. M., Dewi, R., Lutviana, I., & Anatasya, S. D. (2023). The Importance Of Organizational Learning To Improve The Performance Of Social Enterprises: The Mediating Role of Organizational Sustainability. ICEBE 2023: Proceedings of the 6th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2023, 13-14 September 2023, Bandar Lampung, Indonesia, 38. doi:https://doi.org/10.4108/eai.13-9-2023.2341167
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