AMOR

AMOR Issue

Vol. 7 No. 4 (2026): May

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Current Issue

Vol. 7 No. 4 (2026)

Articles

Platform Trust, e-WOM, and Gen Z Purchase Intention: Mediating Role of Retailer Trust
Lady Lady, Hepy Hefri Ariyanto, Cindy Olivia
Pages: 557-570 https://doi.org/10.35912/amor.v7i4.3854
66 views
| 37 downloads
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Impact of Mobile Marketing on Brand Loyalty Towards Gen Z in Bangladesh: Evidence from BKash
Md. Abdullah Al Jamil, Sk Shakil Ahmed Sk Shakil Ahmed, Md. Azmir Hossain
Pages: 589-608 https://doi.org/10.35912/amor.v7i4.4010
55 views
| 31 downloads
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Beyond Environmental Concern: Attitude and Value in Suboptimal Food Purchase Intention
Nila Marita Indreswari, Ali Hanafiah
Pages: 469-485 https://doi.org/10.35912/amor.v7i4.3952
57 views
| 89 downloads
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ROA Banking Profitability in the Digital Era: Analysis of Financial Performance and Macroeconomic Factors in Indonesia
Kristian Chandra, Angelina Angelina , Arnolt Kristian Pakpahan, Yuana Jatu Nilawati
Pages: 507-520 https://doi.org/10.35912/amor.v7i4.3889
82 views
| 76 downloads
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Does Age Matter? A Behavioral Contingency Approach to University Governance
Najeh Wassim Abdessalam, Rania Rejjaoui , Aya Mahir, Houda Benarbi
Pages: 571-588 https://doi.org/10.35912/amor.v7i4.4011
93 views
| 41 downloads
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Beyond Technical Barriers: A Soft Systems-Regression Framework for Scaling Industrial Energy Efficiency Adoption
Herlan Herlan, Eka Sudarmaji, Widyaningsih Azizah
Pages: 487-505 https://doi.org/10.35912/amor.v7i4.3992
25 views
| 16 downloads
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Green Marketing, Consumer Perception, and Environmental Awareness on Sustainable Purchase Intention
Endang Sungkawati, Klemens Mere, Nova Dwi Hernanik, Dian Rokhmawati
Pages: 521-536 https://doi.org/10.35912/amor.v7i4.3924
50 views
| 41 downloads
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Understanding Cultural Drivers of E-Wallet Continuance Intention among Micro and Small Enterprises in Indonesia
Anna Widayani, Nilawati Fiernaningsih, Pudji Herijanto, Rani Arifah Normawati, Dwi Herlindawati
Pages: 537-555 https://doi.org/10.35912/amor.v7i4.4020
60 views
| 74 downloads
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