Journal History

Journal of Digital Business and Marketing (JDBM) was first published in 2025 as an international, peer-reviewed scholarly journal focusing on digital business and contemporary marketing studies. Since its establishment, the journal has adopted a biannual publication frequency, consistently releasing two issues per year in February and August.

JDBM is published exclusively in an online format and uses English as the language of publication to ensure international accessibility and academic visibility. The journal publishes peer-reviewed research articles and review articles that address strategic, technological, analytical, and managerial aspects of digital business and marketing, including digital transformation, electronic commerce models, consumer behaviour in digital environments, and data-driven marketing practices.

All manuscripts submitted to JDBM are evaluated through a double blind peer review process involving a minimum of two independent reviewers. Editorial decisions are based on clearly defined criteria, namely academic quality, originality, methodological rigor, and practical relevance, ensuring consistency and scholarly integrity in the publication process.

Published by Goodwood Publishing, JDBM continues to strengthen its editorial and review standards in line with internationally recognized scholarly publishing practices. Since its first issue, the journal has maintained a stable publication schedule, a structured peer review system, and a clear disciplinary focus, supporting its long term development and academic credibility in the field of digital business and marketing.