Journal of Multidisciplinary Academic Business Studies

Journal of Multidisciplinary Academic Business Studies Published by Goodwood Publishing, Journal of Multidisciplinary Academic Business Studies is an online peer-reviewed, open access scholarly journal, which publishes critical and original analysis from researchers and academic practitioners on various business issues. Journal of Multidisciplinary Academic Business Studies welcomes high-quality manuscripts covering original research articles, review articles, book reviews, case reports, and discussions aimed at advancing both theoretical and practical development on areas business

Current Issue

Journal of Multidisciplinary Academic Business Studies Published by Goodwood Publishing, Journal of Multidisciplinary Academic Business Studies is an online peer-reviewed, open access scholarly journal, which publishes critical and original analysis from researchers and academic practitioners on various business issues. Journal of Multidisciplinary Academic Business Studies welcomes high-quality manuscripts covering original research articles, review articles, book reviews, case reports, and discussions aimed at advancing both theoretical and practical development on areas business

Published
2025-06-20

Articles

Export of agricultural products produced in the Uzbekistan SSR and its characteristics

Purpose: This study aims to analyze the historical role of the Uzbek Soviet Socialist Republic (Uzbek SSR) as the main producer and exporter of agricultural products, especially cotton, fruits, vegetables, and processed goods, while emphasizing how all exports were controlled by the Soviet Union’s central planning system. Research methodology: The research applies a historical-analytical approach using methods of analysis and synthesis, retrospective and comparative analysis, as well as generalization and dialectical methods. Archival documents, official records, and secondary sources were examined to trace the dynamics of agricultural exports and their specific features. Results: The findings indicate that the Uzbek SSR became the “cotton heart” of the USSR, producing more than 60% of its cotton. Agricultural exports, including fruits, vegetables, and oils, were not only economic assets but also instruments of Soviet foreign policy and soft power. These exports were presented in international exhibitions and used in foreign aid packages to strengthen ties with countries in Africa, Asia, and Europe. However, reliance on monoculture and centrally imposed quotas contributed to environmental degradation and food insecurity. Conclusions: Centralized planning facilitated Uzbekistan’s transformation into a strategic agricultural hub but also created systemic inefficiencies and long-term vulnerabilities, particularly in ecological and economic sustainability. Limitations: The study is limited to the availability of Soviet and post-Soviet archival materials, which may not fully capture local perspectives or informal trade practices. Contribution: Contributes to Soviet and Central Asian studies by analyzing central planning’s impact on Uzbekistan’s agricultural exports.

Analysis of demand elasticity for processed salted fish at Maria Bintang Laut Cooperative, Diocese of Mimika, in Mimika Regency

Purpose: This study aims to analyze the cost structure, revenue, income, break-even point (BEP), and demand elasticity for processed salted fish at the Maria Bintang Laut Cooperative, Diocese of Mimika, to assess business feasibility and provide strategic recommendations for income improvement. Research/methodology: The research employs a quantitative approach with a census of 60 active cooperative members out of 230 total artisans. Primary data were collected through structured interviews and field observations, while secondary data were sourced from cooperative records and government publications. Data analysis techniques include descriptive statistics, demand elasticity measurement, log-linear regression, and BEP analysis. Results: Findings indicate an increase in production from 986 kg in 2023 to 1,431 kg in 2024, alongside higher revenues (from IDR 19.72 million to IDR 35.7 million). However, despite rising revenues, the cooperative failed to reach BEP due to high production costs, especially labor and raw materials, resulting in losses in both years. The price elasticity of demand was calculated at 1.8, suggesting that demand is highly elastic, with higher prices followed by higher demand contrary to conventional economic theory but consistent with local market dynamics. Conclusions: Production and revenue rose, yet unprofitable; quality-driven demand requires pricing strategy and efficiency in labor and materials for profitability. Limitations: The study is limited by a small dataset (2023–2024), restricting statistical generalization. Contribution: This study provides practical insights for cooperatives in coastal communities to design cost efficiency, adaptive pricing, and quality-based strategies to strengthen economic sustainability.

The use of UTAUT model to understand user intention and user behavior of mobile banking BIMA PT Bank Jateng

Purpose: This study explores factors influencing users’ behavioral intention and actual usage of the BIMA mobile banking application by PT Bank Jateng. It applies the Unified Theory of Acceptance and Use of Technology (UTAUT), enhanced with contextual variables such as mobile self-efficacy, perceived enjoyment, and satisfaction. Research/methodology: A quantitative approach was conducted through a survey of 384 BIMA users. Data were analyzed with Structural Equation Modeling (SEM) using SmartPLS. Reliability and validity were tested with AVE and Composite Reliability, while model fit was assessed through SRMR, NFI, R², and Q² values. Results: Of 13 hypothesized paths, 10 were supported. Mobile self-efficacy strongly affected perceived enjoyment, which significantly influenced performance expectancy, effort expectancy, and satisfaction. Satisfaction emerged as the most influential factor on intention to use, which in turn impacted usage behavior. Social influence and facilitating conditions also contributed positively. However, performance expectancy did not significantly affect satisfaction, and both effort expectancy and facilitating conditions showed no significant effect on intention to use. Conclusions: Emotional factors like enjoyment and satisfaction, together with social influence, dominate over functional aspects in shaping adoption and continued use of mobile banking, suggesting a shift toward user experience-driven digital banking strategies. Limitations: The study is limited to one application, cross-sectional design, and PLS-SEM, reducing broader generalization. Contribution: This research extends UTAUT by incorporating emotional and contextual variables, providing practical insights for  enhancing user experience and digital adoption in regional banking.

Improving customer satisfaction in service quality evaluation using the carter framework: A case study of SS Umrah and Travel in Indonesia

Purpose: This study aims to analyze the service quality of SS Umroh Travel and its impact on customer satisfaction by applying the SERVQUAL model, extended with the CARTER framework. Research methodology: Using a quantitative approach and survey method, data were collected from 240 respondents who used SS Umroh services. Results: Negative gaps were found in all service quality dimensions, with assurance showing the largest gap, followed by Reliability and Tangibility. The regression results indicated that empathy significantly influenced customer satisfaction, whereas strict compliance had a negative effect. Three priority areas for improvement were identified: Assurance, Empathy, and Tangibility. Recommended strategies include staff training, SOP development, improved accessibility, and monitoring systems, supported by the Plan–Do–Check–Act (PDCA) cycle for continuous quality improvement. Conclusion: SS Umroh Travel has a basic service system, but negative gaps indicate unmet customer expectations. Assurance and Empathy are critical to building trust and satisfaction, making their improvement vital for competitiveness. Limitations: The study is limited to one company, relies on self-reported surveys, and lacks longitudinal data, which reduces generalizability. Contribution: This study theoretically integrates SERVQUAL and CARTER in religious tourism service evaluation. Practically, it offers strategic recommendations for SS Umroh and similar operators to enhance their service quality and customer satisfaction.

Economic impact analysis of coffee enterprises on community income in Mimika Regency, Central Papua Province

Purpose: This study analyzes the economic impact of independent coffee enterprises on household income and local diversification in Mimika Regency, Central Papua, where dependence on mining remains dominant. Research/methodology: A mixed-methods approach was applied, combining a survey of 120 respondents with 30 in-depth interviews involving farmers, cooperatives, traders, and government officials. Primary data were collected through questionnaires, interviews, and field observations, while secondary data came from BPS reports and cooperative records. Quantitative analysis used descriptive statistics, correlation, and regression, while qualitative data were thematically analyzed with Atlas.ti. Results: The findings show that coffee enterprises significantly increase household income, with over 68% of respondents reporting growth of 15–25%. Statistical tests confirm a strong correlation between coffee enterprise activities and household welfare. However, their contribution to job creation remains limited, as most enterprises operate on a micro scale and rely on family labor. Structural barriers, including limited capital, poor infrastructure, weak branding, and market constraints, hinder expansion. Despite these challenges, coffee enterprises hold strong potential as alternative drivers of local economic diversification beyond mining. Conclusions: Independent coffee enterprises positively impact household income but have yet to create significant employment opportunities. Strengthening access to finance, infrastructure, and marketing is essential to maximize their role in sustainable regional development. Limitations: The study is limited to Mimika Regency and small-scale enterprises, which may not reflect broader regional dynamics. Contribution: This research contributes empirical evidence on coffee’s role in economic diversification in resource-dependent regions and offers policy insights to support sustainable development strategies in Central Papua.