Purpose: The purpose of this study was to analyze sustainable tourism strategies in the Bali Mangrove Forest area using the Triple Bottom Line (TBL) approach, focusing on its economic, social, and environmental impacts.

Research methodology: This study employed a literature review method to examine various academic sources and policy documents related to ecotourism management in the Ngurah Rai Grand Forest Park (Tahura), Bali. The research framework was based on the Triple Bottom Line approach, evaluating the sustainability aspects of ecotourism.

Results: The findings revealed that ecotourism in the Bali Mangrove Forest provides economic benefits by increasing local community income through fisheries and tourism activities. Socially, community participation in ecotourism enhances environmental awareness and engagement in conservation efforts. From an environmental perspective, ecotourism supports mangrove preservation through collaborative conservation programs involving local communities, government, and private sectors.

Limitations: This study is limited to secondary data analysis and does not include primary data collection or field observations. Additionally, it does not provide a quantitative assessment of the specific economic, social, and environmental impacts.

Contribution: The results of this study serve as a reference for policymakers, tourism practitioners, and researchers in formulating sustainable ecotourism strategies. By applying the Triple Bottom Line approach, this research provides insights into balancing economic growth, social welfare, and environmental conservation in ecotourism management.