Sustainability strategy: Strengthening SDGs desa through CSR communication program

https://doi.org/10.35912/joste.v5i3.1726
Published: Jul 12, 2024

Abstract:

Purpose: This study aims to examine the sustainability strategy of Indocement Tunggal Prakarsa Cirebon West Java in implementing the sustainability commitment of Heidelbergcement Group 2030 (SC2030) which contains long-term commitments and targets of the group including the company until 2030.

Research Methodology: This study used a qualitative case study approach. As a research instrument, I played an active role in collecting data through direct interaction with informants to conduct interviews and observations and analyze available documents. The object of research or social situations in this study focuses on the activities of people in a particular place.

Results: The findings obtained from this study are that community empowerment programs implemented sustainably through Bilikom CSR are key elements in building national economic resilience. Through Bilikom's CSR, companies can achieve development goals at the village level. However, in practice, sustainability strategies become good neighbors through Bilikom's CSR programs, with occasional misperceptions in designing and implementing programs that have been prepared together.

Limitations: The limitations of this study include social, environmental, and economic aspects.

Contributions: This research is expected to contribute to the development of a new science. This research is also very useful for the government in developing and managing an ideal communication system to implement community empowerment programs

Novelty: The novelty of this study is that strengthening SDGs in villages can create a positive impact in reducing economic inequality, improving the quality of life of the community, and supporting sustainable natural resource management.

Keywords:
1. Strategy
2. Sustainability
3. Community Empowerment
4. CSR
5. SDGs
Authors:
1 . Dikhorir Afnan
Universitas Sebelas Maret (UNS) Surakarta, Indonesia
2 . Mahendra Wijaya
Universitas Sebelas Maret (UNS) Surakarta, Indonesia
3 . Drajat Tri Kartono
Universitas Sebelas Maret (UNS) Surakarta, Indonesia
4 . Agung Wibowo
Universitas Sebelas Maret (UNS) Surakarta, Indonesia
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How to Cite
Afnan, D., Wijaya, M., Kartono, D. T., & Wibowo, A. (2024). Sustainability strategy: Strengthening SDGs desa through CSR communication program. Journal of Sustainable Tourism and Entrepreneurship, 5(3), 179–190. https://doi.org/10.35912/joste.v5i3.1726
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Issue & Section
Vol. 5 No. 3 (2024): May
Articles
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References

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  1. Chauhan, C., Kaur, P., Arrawatia, R., Ractham, P., & Dhir, A. (2022). Supply chain collaboration and sustainable development goals (SDGs). Teamwork makes achieving SDGs dream work. Journal of Business Research, 147, 290-307.
  2. Dwijosusilo, K., & Fatah, Z. (2018). Implementasi Program Kemitraan dan Bina Lingkungan (PKBL) Pada Industri Tenun Sarung di Desa Wedani, Kecamatan Cerme–Kabupaten Gresik Jawa Timur oleh Perseroan Terbatas Telekomunikasi Indonesia (PT. Telkom Indonesia, Tbk) Divisi Regional V Jawa Timur–Kantor Daerah Telekomunikasi (Kandatel) Surabaya Barat.
  3. Emzir, E. (2012). Metodologi Penelitian Kualitatif Analisis data. Jakarta: Raja Grafindo.
  4. Fallah Shayan, N., Mohabbati-Kalejahi, N., Alavi, S., & Zahed, M. A. (2022). Sustainable development goals (SDGs) as a framework for corporate social responsibility (CSR). Sustainability, 14(3), 1222.
  5. Ganiem, L. M., & Kurnia, E. (2019). Komunikasi korporat: Konteks teoretis dan praktis: Prenada Media.
  6. García-Sánchez, I.-M., Amor-Esteban, V., & Galindo-Álvarez, D. (2020). Communication strategies for the 2030 agenda commitments: A multivariate approach. Sustainability, 12(24), 10554.
  7. Gassing, S. S., & Suryanto, S. (2016). Public relations. Yogyakarta: Andi Offset.
  8. Gerungan, W. (2016). Psikologi Sosial: Suatu Ringkasan: Bandung: Pt. Eresco.
  9. Hasan, S., & Andriany, D. (2015). Pengantar CSR, Sejarah, Pengertian dan Praksis. Yogyakarta: Pustaka Pelajar.
  10. Hikmat, H. (2010). Strategi Pemberdayaan Masyarakat Bandung Humaniora Utama Press.
  11. Hsu, Y.-C., Verma, H., Mauri, A., Nourbakhsh, I., & Bozzon, A. (2022). Empowering local communities using artificial intelligence. Patterns, 3(3).
  12. Ife, J., & Tesoriero, F. (2016). Community development : alternatif pengembangan masyarakat di era globalisasi. Yogyakarta: Pustaka Pelajar.
  13. Iriantara, Y. (2004). Community relations: konsep dan aplikasnyai: Simbiosa Rekatama Media.
  14. Ishaq, R. E. (2017). Public Relations: Teori dan Praktik. Public Relations: Teori dan Praktik. Malang: Intrans Publishing.
  15. Kapitan, P., & Mandaru, S. S. (2019). Analisis Pembentukan Citra PT PLN (Persero) Wilayah NTT melalui Implementasi Program Kemitraan dan Bina Lingkungan (PKBL). Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi, 8(1), 1252-1259.
  16. Khan, A., Chen, C.-C., Suanpong, K., Ruangkanjanases, A., Kittikowit, S., & Chen, S.-C. (2021). The impact of CSR on sustainable innovation ambidexterity: The mediating role of sustainable supply chain management and second-order social capital. Sustainability, 13(21), 12160.
  17. Luisi, D., & Hämel, K. (2021). Community participation and empowerment in primary health care in Emilia-Romagna: A document analysis study. Health policy, 125(2), 177-184.
  18. Mardikanto, T., & Soebiato, P. (2013). Pemberdayaan masyarakat dalam perspektif kebijakan publik. Bandung: Alfabeta.
  19. Maryani, D., & Nainggolan, R. R. E. (2019). Pemberdayaan Masyarakat: Deepublish.
  20. Meinarno, E. A., & Sarwono, S. W. (2009). Psikologi sosial. Jakarta: Salemba Humanika.
  21. Miles, M., & Huberman, A. (1992). Analisa Data Kualitatif; buku Sumber Tentang Metode Metode Baru (penerjemah Tjetjep Rohendi Rohidi) Jakarta: UI-PRESS.
  22. Moleong, L. J. (2018). Metodologi penelitian kualitatif. Bandung: PT Remaja Rosdakarya.
  23. Nasrullah, R. (2015). Media sosial: Prosedur, tren, dan etika. Bandung: Simbiosa Rekatama Media.
  24. Parsons, T. (1951). The Social System (Vol. Psychology Press).
  25. Raj, G., Feola, G., Hajer, M., & Runhaar, H. (2022). Power and empowerment of grassroots innovations for sustainability transitions: A review. Environmental Innovation and Societal Transitions, 43, 375-392.
  26. Rudito, B., & Famiola, M. (2013). CSR (Corporate social responsibility). Bandung: Rekayasa Sains.
  27. Rudito, B., Famiola, M., & Anggahegari, P. (2022). Corporate Social Responsibility and Social Capital: Journey of Community Engagement toward Community Empowerment Program in Developing Country. Sustainability, 15(1), 466.
  28. Rusdiyanto, S., & Elan, U. (2019). Good Corporate Governance Teori dan Implementasinya di Indonesia. PT Regika Aditama, Bandung.
  29. Sjaf, S., Kaswanto, K., Hidayat, N. K., Barlan, Z. A., Elson, L., Sampean, S., & Gunadi, H. F. F. (2021). Measuring achievement of sustainable development goals in rural area: A case study of Sukamantri Village in Bogor District, West Java, Indonesia. Sodality: Jurnal Sosiologi Pedesaan, 9(2).
  30. Soetarto, E., & Sihaholo, M. (2016). Pembangunan Masyarakat Desa. Pembangunan Masyarakat Desa (1st ed.). Jakarta: Universitas Terbuka.
  31. Solihin, I. (2009). Corporate Social Responsibility: from charity to sustainability: Penerbit Salemba.
  32. Suasih, N. N. R., Setyari, N. P. W., Saskara, I. A. N., Yuliarmi, N. N., & Marhaeni, A. A. I. N. (2022). Strengthening The Role Of Village Apparatus In Efforts To Achieve Village SDGs. International Journal Of Community Service, 2(3), 355-359.
  33. Sudirman, F. A., Upe, A., & La Ode Herman, F. T. S. (2021). Corporate social responsibility (CSR) contribution to achieve sustainable development goals (SDGs) in southeast Sulawesi. Paper presented at the Proceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management Singapore.
  34. Sugito, T., Windiasih, R., Prastiyanti, S., & Sulaiman, A. I. (2022). Empowerment Communication in the Corporate Social Responsibility Program in Rural Areas. Technium Sustainability, 2(4), 1-16.
  35. Suharto, E. (2014). Membangun masyarakat memberdayakan rakyat : kajian strategis pembangunan kesejahteraan sosial dan pekerjaan sosial. Bandung: Refika Aditama.
  36. Supomo, R., & Nurhayati, E. (2018). Manajemen sumber daya manusia. Bandung: Yrama Widya, 3.
  37. Surbakti, S. (2012). Panduan Lengkap Management Perusahaan solusi Cerdas Meningkatkan Profit. Jakarta: Praninta Aksara.
  38. Taufiq, A., Rahmanto, A. N., & Kartono, D. T. (2022). Grey Communication: CSR Communication of Oil Company Based on Sustainable Development Goals. Paper presented at the 7th International Conference on Social and Political Sciences (ICoSaPS 2022).
  39. Theresia, A., Andini, K. S., Nugraha, P. G., & Mardikanto, T. (2014). Pembangunan berbasis masyarakat: acuan bagi praktisi, akademisi, dan pemerhati pengembangan masyarakat: Penerbit Alfabeta.
  40. Tubbs, S. L., & Moss, S. (2017). Human communication (Konsep-Konsep Komunikasi). Bandung: Remaja Rosdakarya.
  41. Ustomo, E. (2021). Peranan Program Bina Lingkungan Untuk Pengembangan Perusahaan Peternakan di PT Lumbung Pangan di Kecamatan Karangploso.
  42. Yin, R. K. (2019). Studi Kasus: Desain dan Metode: RajaGrafindo Persada.
  43. Zhu, Y.-Q., & Alamsyah, N. (2022). Citizen empowerment and satisfaction with smart city app: Findings from Jakarta. Technological Forecasting and Social Change, 174, 121304.