Factors influencing job satisfaction among tourism and hospitality undergraduate students: A path to a sustainable tourism industry in Bangladesh

https://doi.org/10.35912/joste.v6i3.2610
Published: May 21, 2025

Abstract:

Purpose: The tourism industry in Bangladesh presents a promising avenue for economic expansion and employment generation. Many undergraduate students in Bangladesh work part-time or full-time in this field while studying. This study aims to explore the factors that determine the job satisfaction of these tourism and hospitality undergraduate students, addressing a gap in existing research.

Research Methodology: A convenience sample of 118 undergraduate students from five universities was surveyed using a structured questionnaire. The data were analyzed using SPSS 25, and multiple linear regression analysis was employed to assess the impact of various factors on job satisfaction.

Results: The findings reveal that compensation and benefits, communication, opportunities for growth, and the nature of the work significantly influence job satisfaction, whereas work environment and company policy have a comparatively weaker association.

Limitations: The small sample size and the use of a non-probability sampling method have limited the generalizability of the present study, which may not fully represent the broader student workforce in the tourism sector.

Contribution: This research provides actionable insights for industry leaders and HR professionals in the tourism and hospitality sector, helping them to better understand and enhance job satisfaction among student employees.

Novelty: This is the first comprehensive study to investigate the determinants of job satisfaction among tourism and hospitality undergraduate students in Bangladesh who are currently engaged in academic studies and employment.

Keywords:
1. Bangladesh
2. Job satisfaction
3. Sustainable tourism industry
4. Tourism and Hospitality
5. Undergraduate students
Authors:
1 . Bipasha Sukrana
European University of Bangladesh, Dhaka, Bangladesh
https://orcid.org/0009-0003-3133-5225
2 . Farjana Islam Jui
European University of Bangladesh, Dhaka, Bangladesh
https://orcid.org/0009-0005-7929-8464
3 . Noor Hasan Mahmud Khan
University of Information Technology and Sciences, Dhaka, Bangladesh
https://orcid.org/0009-0000-1308-175X
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How to Cite
Sukrana, B., Jui, F. I. ., & Khan, N. H. M. . (2025). Factors influencing job satisfaction among tourism and hospitality undergraduate students: A path to a sustainable tourism industry in Bangladesh. Journal of Sustainable Tourism and Entrepreneurship, 6(3), 245–262. https://doi.org/10.35912/joste.v6i3.2610
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Vol. 6 No. 3 (2025): May
Articles
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  1. Adanlawo, E. F., & Nkomo, N. Y. (2023). Compensation as a motivating factor of job satisfaction and performance. International Journal of Research in Business and Social Science (2147-4478), 12(3), 131-139. https://doi.org/10.20525/ijrbs.v12i3.2474
  2. Ahmad, H., Ahmad, K., & Shah, I. A. (2010). Relationship between job satisfaction, job performance attitude towards work and organizational commitment. European journal of social sciences, 18(2), 257-267.
  3. Akgunduz, Y., & Eser, S. (2022). The effects of tourist incivility, job stress and job satisfaction on tourist guides' vocational commitment. Journal of Hospitality and Tourism Insights, 5(1), 186-204. https://doi.org/10.1108/JHTI-07-2020-0137
  4. Akter, M., Gafur, I., & Al Hossien, M. (2024). A Glimpse into the Future: Examining University of Dhaka Undergraduates Perception of the Hospitality Industry for Future Career. European Journal of Theoretical and Applied Sciences, 2(2), 836-843. https://doi.org/10.59324/ejtas.2024.2(2).74
  5. Albalawi, A. S., Naugton, S., Elayan, M. B., & Sleimi, M. T. (2019). Perceived organizational support, alternative job opportunity, organizational commitment, job satisfaction and turnover intention: A moderated-mediated model. Organizacija, 52(4), 310-324. https://doi.org/10.2478/orga-2019-0019
  6. Ali, B. J., & Anwar, G. (2021). An empirical study of employees’ motivation and its influence job satisfaction. International Journal of Engineering, Business and Management, 5(2), 21-30. https://doi.org/10.22161/ijebm.5.2.3
  7. Ali, S., Sarker, M. F. H., Islam, M. S., Islam, M. K., & Al Mahmud, R. (2021). Pursuing higher education: Adaptation challenges and coping strategies of rural students at urban universities in Bangladesh. Tertiary Education and Management, 27(2), 91-106. https://doi.org/10.1007/s11233-021-09067-3
  8. Amegayibor, G. K. (2023). Work-life balance practices and employee job satisfaction: A case study of Ghana's security industry in Greater Accra. Annals of Human Resource Management Research, 3(1), 41-54. https://doi.org/10.35912/ahrmr.v3i1.1659
  9. Amirrudin, M., Nasution, K., & Supahar, S. (2021). Effect of variability on Cronbach alpha reliability in research practice. Jurnal Matematika, Statistika dan Komputasi, 17(2), 223-230. 10.20956/jmsk.v17i2.11655
  10. Andriani, R., Disman, D., Ahman, E., & Santoso, B. (2023). Empirical Effects of Work Environment, Job Satisfaction and Work Engagement on Turnover Intention in Hospitality Industry. Jurnal Aplikasi Bisnis dan Manajemen (JABM), 9(1), 129-129. https://doi.org/10.17358/jabm.9.1.129
  11. Atay, L., & Yildirim, h. m. (2010). Determining the factors that affect the satisfaction of students having undergraduate tourism education with the department by means of the method of classification tree. Tourismos : an International Multidisciplinary Journal of Tourism, 5. https://doi.org/10.26215/tourismos.v5i1.161
  12. Bae, J.-i. S., Park, H., & Kim, T. J. (2023). Factors influencing student satisfaction and intention to stay in the hospitality and tourism program. Journal of Teaching in Travel & Tourism, 23(2), 130-158. https://doi.org/10.1080/15313220.2022.2076767
  13. Barron, P. (2007). Hospitality and Tourism Students' Part-time Employment: Patterns, Benefits and Recognition. Journal of Hospitality, Leisure, Sport & Tourism Education (Oxford Brookes University), 6(2). 10.3794/johlste.62.150
  14. Basalamah, S. A. (2021). The role of work motivation and work environment in improving job satisfaction. Golden Ratio of Human Resource Management, 1(2), 94-103. https://doi.org/10.52970/grhrm.v1i2.54
  15. Belias, D., Rossidis, I., Papademetriou, C., & Mantas, C. (2022). Job satisfaction as affected by types of leadership: A case study of Greek tourism sector. Journal of Quality Assurance in Hospitality & Tourism, 23(2), 299-317. https://doi.org/10.1080/1528008X.2020.1867695
  16. Bello, M. B., & Bello, Y. O. (2021). Job satisfaction and employees’ turnover in hotel industry: Evidence from Lagos state Nigeria. Journal of Tourism Theory and Research, 7(1), 32-43. https://doi.org/10.24288/jttr.844747
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