Boosting travel agency efficiency: A holistic approach

https://doi.org/10.35912/ahrmr.v5i1.2792
Published: Jun 4, 2025

Abstract:

Purpose: This study examines the influence of Green Human Resource Management (GHRM) and Human Resource Information Technology (HRIT) on productivity and organizational culture in travel bureaus, including their direct and indirect effects.

Research Methodology: This study adopts a quantitative approach using survey data from travel bureau employees. Analysis is conducted with Structural Equation Modeling (SEM) using structured questionnaires and statistical software to test hypotheses.

Results: GHRM and HRIT positively influence productivity but do not significantly impact organizational culture. Productivity positively influences organizational culture, while GHRM and HRIT have no significant indirect effects on it through productivity.

Conclusions: GHRM and HRIT enhance productivity in travel bureaus but do not influence organizational culture. However, productivity significantly impacts organizational culture, fostering a positive work environment.

Limitations: This study is limited to travel bureaus, restricting generalizability. Self-reported data may introduce bias, and its cross-sectional design prevents long-term causal inferences.

Contribution: This study expands the literature on GHRM, HRIT, and organizational performance in travel bureaus, offering practical insights for boosting productivity. It also emphasizes the need for further research on factors shaping organizational culture.

Keywords:
1. Green Human Resources Management
2. Human Resources Information Technology
3. Organizational Culture
4. Productivity
Authors:
Wenny Desty Febrian
Universitas Dian Nusantara, Jakarta, Indonesia
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How to Cite
Febrian, W. D. (2025). Boosting travel agency efficiency: A holistic approach. Annals of Human Resource Management Research, 5(1), 91–104. https://doi.org/10.35912/ahrmr.v5i1.2792
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Issue & Section
Vol. 5 No. 1 (2025): March
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Aboramadan, M., & Karatepe, O. M. (2021). Green human resource management, perceived green organizational support, and their effects on hotel employees’ behavioral outcomes. International Journal of Contemporary Hospitality Management, 33(10), 3199-3222. doi:https://doi.org/10.1108/IJCHM-12-2020-1440

    Ahmed, M., Guo, Q., Qureshi, M. A., Raza, S. A., Khan, K. A., & Salam, J. (2021). Do green HR practices enhance green motivation and proactive environmental management maturity in hotel industry? International Journal of Hospitality Management, 94, 102852. doi:https://doi.org/10.1016/j.ijhm.2020.102852

    Al-Dmour, H., Asfour, F., Al-Dmour, R., & Al-Dmour, A. (2022). Validation of the impact of marketing knowledge management on business performance via digital financial innovation as a mediating factor. VINE Journal of Information and Knowledge Management Systems, 52(1), 33-56. doi:https://doi.org/10.1108/VJIKMS-05-2020-0085

    Botelho, C. (2020). The influence of organizational culture and HRM on building innovative capability. International Journal of Productivity and Performance Management, 69(7), 1373-1393. doi:https://doi.org/10.1108/IJPPM-05-2019-0228

    Febrian, W. D., Ardista, R., Kutoyo, M. S., Suryana, Y., Febrina, W., Kusnadi, K., . . . Libriantono, B. (2022). Manajemen sumber daya manusia.

    Freitas, W. R. d. S., Caldeira Oliveira, J. H., Teixeira, A. A., & Stefanelli, N. O. (2021). Green human resource management, corporate social responsibility and customer relationship management: relationship analysis in the Brazilian context. International Journal of Productivity and Performance Management, 70(7), 1705-1727. doi:https://doi.org/10.1108/IJPPM-12-2019-0597

    Ibiwumi, A. M., Abimbola, E. A., Araga, A. S., Abdurrahaman, D. T., Alabi, J., & Abu, J. (2024). Digital Marketing and Consumer Behaviour of Selected Deposit Money Banks in Lagos State, Nigeria. International Journal of Business and Management Review, 12(1), 38-51.

    Ichdan, D. A., & Maryani, M. (2024). Green human resource management practices in the manufacturing industry: A sustainable approach. Annals of Human Resource Management Research, 4(1), 29-42. doi:https://doi.org/10.35912/ahrmr.v4i1.2140

    Muchsinati, E. S., Oktalia, A., & Priscilla, Y. G. (2024). How e-human resource management can increase employee productivity in F&B in Batam. International Journal of Financial, Accounting, and Management, 5(4), 443-458. doi:https://doi.org/10.35912/ijfam.v5i4.1606

    Nson, Y. D. (2024). Sustainability of the society through green human resources management practices: A proposed model. Annals of Human Resource Management Research, 4(1), 43-59. doi:https://doi.org/10.35912/ahrmr.v4i1.2161

    Park, S., & Doo, M. Y. (2020). The effect of organizational culture and HR practices on female managers’ commitment and job satisfaction. European Journal of Training and Development, 44(2/3), 105-120. doi:https://doi.org/10.1108/EJTD-03-2019-0045

    Paulet, R., Holland, P., & Morgan, D. (2021). A meta?review of 10 years of green human resource management: is Green HRM headed towards a roadblock or a revitalisation? Asia Pacific Journal of Human Resources, 59(2), 159-183. doi:https://doi.org/10.1111/1744-7941.12285

    Rudiyanto, R., Munawar, N. A., Prayoga, R., Arini, D. U., & Mufliha, D. I. (2025). Maintaining Cooperative Sustainability: The Mediation Role of Performance Measurement Systems. Annals of Human Resource Management Research, 5(1). doi:https://doi.org/10.35912/ahrmr.v5i1.2904

    Srisathan, W. A., Ketkaew, C., & Naruetharadhol, P. (2020). The intervention of organizational sustainability in the effect of organizational culture on open innovation performance: A case of thai and chinese SMEs. Cogent Business & Management, 7(1), 1717408. doi:https://doi.org/10.1080/23311975.2020.1717408

    Sutama, I. K. G., Dewi, N. D. U., & Rahayu, L. R. (2024). Community Based Tourism sebagai Salah Satu Konsep Pengembangan Pariwisata. Jurnal Studi Perhotelan dan Pariwisata, 2(1), 47-55. doi:https://doi.org/10.35912/jspp.v2i1.2042

    Sutama, I. K. G. S., Nyoman Diah Utari, D., & Luh Riniti, R. (2023). Pengembangan Pariwisata dengan Community Based Tourism di Desa Wisata Penatih Denpasar. Jurnal Studi Perhotelan dan Pariwisata, 2(1), 1-11. doi:https://doi.org/10.35912/jspp.v2i1.2260

    Tarigan, J., Cahya, J., Valentine, A., Hatane, S., & Jie, F. (2022). Total reward system, job satisfaction and employee productivity on company financial performance: evidence from Indonesian Generation Z workers. Journal of Asia Business Studies, 16(6), 1041-1065. doi:https://doi.org/10.1108/JABS-04-2021-0154

    Tirayoh, V. Z., Karamoy, H., Datu, C. V., & Mintardjo, C. M. (2023). The Role of Green Accounting and Corporate Social Responsibilities in Tourism Industries in Indonesia: The Travel Cost Method. Open Access Indonesia Journal of Social Sciences, 6(6), 1221-1227. doi:https://doi.org/10.37275/oaijss.v6i6.193

    Toubes, D. R., Araújo-Vila, N., de Araújo, A. F., & Fraiz-Brea, J. A. (2023). Resilience and individual competitive productivity: the role of age in the tourism industry. Humanities and Social Sciences Communications, 10(1), 1-11. doi:https://doi.org/10.1057/s41599-023-01859-9

    Yumuk, Y., & Kurgun, H. (2020). The role of organizational culture types on person-organization fit and organizational alienation levels of hotel workers Sustainable Hospitality Management: Designing Meaningful Encounters with Talent and Technology (pp. 83-104): Emerald Publishing Limited.

    Zhang, W., Zhang, W., & Daim, T. U. (2023). The voluntary green behavior in green technology innovation: The dual effects of green human resource management system and leader green traits. Journal of Business Research, 165, 114049. doi:https://doi.org/10.1016/j.jbusres.2023.114049

    Zhao, S. (2023). Green HR Practices & Green Recovery Performance: The Mediating role of PO Fit & Affective Commitment in Fast Food Industry of Pakistan. Energy Technologies and Environment, 1(1), 1-20.

  1. Aboramadan, M., & Karatepe, O. M. (2021). Green human resource management, perceived green organizational support, and their effects on hotel employees’ behavioral outcomes. International Journal of Contemporary Hospitality Management, 33(10), 3199-3222. doi:https://doi.org/10.1108/IJCHM-12-2020-1440
  2. Ahmed, M., Guo, Q., Qureshi, M. A., Raza, S. A., Khan, K. A., & Salam, J. (2021). Do green HR practices enhance green motivation and proactive environmental management maturity in hotel industry? International Journal of Hospitality Management, 94, 102852. doi:https://doi.org/10.1016/j.ijhm.2020.102852
  3. Al-Dmour, H., Asfour, F., Al-Dmour, R., & Al-Dmour, A. (2022). Validation of the impact of marketing knowledge management on business performance via digital financial innovation as a mediating factor. VINE Journal of Information and Knowledge Management Systems, 52(1), 33-56. doi:https://doi.org/10.1108/VJIKMS-05-2020-0085
  4. Botelho, C. (2020). The influence of organizational culture and HRM on building innovative capability. International Journal of Productivity and Performance Management, 69(7), 1373-1393. doi:https://doi.org/10.1108/IJPPM-05-2019-0228
  5. Febrian, W. D., Ardista, R., Kutoyo, M. S., Suryana, Y., Febrina, W., Kusnadi, K., . . . Libriantono, B. (2022). Manajemen sumber daya manusia.
  6. Freitas, W. R. d. S., Caldeira Oliveira, J. H., Teixeira, A. A., & Stefanelli, N. O. (2021). Green human resource management, corporate social responsibility and customer relationship management: relationship analysis in the Brazilian context. International Journal of Productivity and Performance Management, 70(7), 1705-1727. doi:https://doi.org/10.1108/IJPPM-12-2019-0597
  7. Ibiwumi, A. M., Abimbola, E. A., Araga, A. S., Abdurrahaman, D. T., Alabi, J., & Abu, J. (2024). Digital Marketing and Consumer Behaviour of Selected Deposit Money Banks in Lagos State, Nigeria. International Journal of Business and Management Review, 12(1), 38-51.
  8. Ichdan, D. A., & Maryani, M. (2024). Green human resource management practices in the manufacturing industry: A sustainable approach. Annals of Human Resource Management Research, 4(1), 29-42. doi:https://doi.org/10.35912/ahrmr.v4i1.2140
  9. Muchsinati, E. S., Oktalia, A., & Priscilla, Y. G. (2024). How e-human resource management can increase employee productivity in F&B in Batam. International Journal of Financial, Accounting, and Management, 5(4), 443-458. doi:https://doi.org/10.35912/ijfam.v5i4.1606
  10. Nson, Y. D. (2024). Sustainability of the society through green human resources management practices: A proposed model. Annals of Human Resource Management Research, 4(1), 43-59. doi:https://doi.org/10.35912/ahrmr.v4i1.2161
  11. Park, S., & Doo, M. Y. (2020). The effect of organizational culture and HR practices on female managers’ commitment and job satisfaction. European Journal of Training and Development, 44(2/3), 105-120. doi:https://doi.org/10.1108/EJTD-03-2019-0045
  12. Paulet, R., Holland, P., & Morgan, D. (2021). A meta?review of 10 years of green human resource management: is Green HRM headed towards a roadblock or a revitalisation? Asia Pacific Journal of Human Resources, 59(2), 159-183. doi:https://doi.org/10.1111/1744-7941.12285
  13. Rudiyanto, R., Munawar, N. A., Prayoga, R., Arini, D. U., & Mufliha, D. I. (2025). Maintaining Cooperative Sustainability: The Mediation Role of Performance Measurement Systems. Annals of Human Resource Management Research, 5(1). doi:https://doi.org/10.35912/ahrmr.v5i1.2904
  14. Srisathan, W. A., Ketkaew, C., & Naruetharadhol, P. (2020). The intervention of organizational sustainability in the effect of organizational culture on open innovation performance: A case of thai and chinese SMEs. Cogent Business & Management, 7(1), 1717408. doi:https://doi.org/10.1080/23311975.2020.1717408
  15. Sutama, I. K. G., Dewi, N. D. U., & Rahayu, L. R. (2024). Community Based Tourism sebagai Salah Satu Konsep Pengembangan Pariwisata. Jurnal Studi Perhotelan dan Pariwisata, 2(1), 47-55. doi:https://doi.org/10.35912/jspp.v2i1.2042
  16. Sutama, I. K. G. S., Nyoman Diah Utari, D., & Luh Riniti, R. (2023). Pengembangan Pariwisata dengan Community Based Tourism di Desa Wisata Penatih Denpasar. Jurnal Studi Perhotelan dan Pariwisata, 2(1), 1-11. doi:https://doi.org/10.35912/jspp.v2i1.2260
  17. Tarigan, J., Cahya, J., Valentine, A., Hatane, S., & Jie, F. (2022). Total reward system, job satisfaction and employee productivity on company financial performance: evidence from Indonesian Generation Z workers. Journal of Asia Business Studies, 16(6), 1041-1065. doi:https://doi.org/10.1108/JABS-04-2021-0154
  18. Tirayoh, V. Z., Karamoy, H., Datu, C. V., & Mintardjo, C. M. (2023). The Role of Green Accounting and Corporate Social Responsibilities in Tourism Industries in Indonesia: The Travel Cost Method. Open Access Indonesia Journal of Social Sciences, 6(6), 1221-1227. doi:https://doi.org/10.37275/oaijss.v6i6.193
  19. Toubes, D. R., Araújo-Vila, N., de Araújo, A. F., & Fraiz-Brea, J. A. (2023). Resilience and individual competitive productivity: the role of age in the tourism industry. Humanities and Social Sciences Communications, 10(1), 1-11. doi:https://doi.org/10.1057/s41599-023-01859-9
  20. Yumuk, Y., & Kurgun, H. (2020). The role of organizational culture types on person-organization fit and organizational alienation levels of hotel workers Sustainable Hospitality Management: Designing Meaningful Encounters with Talent and Technology (pp. 83-104): Emerald Publishing Limited.
  21. Zhang, W., Zhang, W., & Daim, T. U. (2023). The voluntary green behavior in green technology innovation: The dual effects of green human resource management system and leader green traits. Journal of Business Research, 165, 114049. doi:https://doi.org/10.1016/j.jbusres.2023.114049
  22. Zhao, S. (2023). Green HR Practices & Green Recovery Performance: The Mediating role of PO Fit & Affective Commitment in Fast Food Industry of Pakistan. Energy Technologies and Environment, 1(1), 1-20.