Entrepreneurial orientation and market orientation on the performance of food and beverage MSMEs in Palembang City

https://doi.org/10.35912/ahrmr.v4i2.2817
Published: Apr 10, 2025

Abstract:

Purpose: This study analyzes how entrepreneurial and market orientation affect MSME performance in Palembang, emphasizing the role of competitive advantage as a moderating variable.

Research Methodology: This study uses a survey method with data collection techniques through interviews with micro, small, and medium enterprise (MSME) owners and direct observation of the research object. The research population consists of 151 MSME entrepreneurs who live in Palembang.

Results: The results showed that entrepreneurial orientation had a negative effect on performance. Testing the effect of entrepreneurial orientation on the performance of the value obtained a coefficient value of -0.090 with a p-valSSue of 0.008 <0.005, indicating that there is a significant influence, but no relationship between entrepreneurial orientation and the performance of food and beverage providers, and vice versa. Testing the effect of market orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 5.55 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable. Testing the effect of entrepreneurial orientation on the performance of Palembang city umkm through competitive advantage as a moderating variable with a coefficient value of 2.37 and a p-value of 0.00 <0.05 means strengthening the relationship between performance through competitive advantage as a moderating variable.

Keywords:
1. Entrepreneurial Orientation
2. Competitive Advantage
3. Performance
4. MSME
5. Market Orientation
Authors:
1 . Ahmad Maulana
Sriwijaya University, Indonesia
2 . Nurkardina Novalia
PGRI University Palembang, Indonesia
3 . Dwi Darma Puspita Sari
Sriwijaya University, Indonesia
4 . Aslamia Rosa
Sriwijaya University, Indonesia
5 . Yuliansyah Yuliansyah
University of Lampung, Indonesia
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How to Cite
Maulana, A., Novalia, N., Sari, D. D. P., Rosa, A., & Yuliansyah, Y. (2025). Entrepreneurial orientation and market orientation on the performance of food and beverage MSMEs in Palembang City. Annals of Human Resource Management Research, 4(2), 181–191. https://doi.org/10.35912/ahrmr.v4i2.2817
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Issue & Section
Vol. 4 No. 2 (2024): September
Articles
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References

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    Aristiyo, R., & Murwatiningsih, M. (2017). Meningkatkan Kinerja Pemasaran melalui Keunggulan Bersaing dengan Orientasi Kewirausahaan, Orientasi Pasar, Kemitraan. Management Analysis Journal, 6(1), 36-44.

    Buli, B. M. (2017). Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry: Evidence from Ethiopian enterprises. Management Research Review, 40(3), 292-309. doi:https://doi.org/10.1108/MRR-07-2016-0173

    Djodjobo, C. V., & Tawas, H. N. (2014). Pengaruh orientasi kewirausahaan, inovasi produk, dan keunggulan bersaing terhadap kinerja pemasaran usaha nasi kuning di kota Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2(3). doi:https://doi.org/10.35794/emba.2.3.2014.5800

    Elbanna, S. (2011). Multi-theoretic perspectives of strategy processes. The British Accounting Review, 38(2), 149-173.

    Ernawati, F. Y., Sarbullah, S., & Zulkifli, Z. (2021). Analisis Inovasi Produk, Orientasi Pasar Dan Kualitas Layanan Terhadap Kinerja Pemasaran Produk Home Industri Toko Kue Di Ambarawa (Studi Kasus Toko Roti Welldone). Jurnal STIE Semarang (Edisi Elektronik), 13(3).

    Frank, H., Kessler, A., & Fink, M. (2010). Entrepreneurial orientation and business performance—a replication study. Schmalenbach business review, 62, 175-198. doi:https://doi.org/10.1007/BF03396804

    Lumpkin, G. T., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of business venturing, 16(5), 429-451. doi:https://doi.org/10.1016/S0883-9026(00)00048-3

    Mamun, A. A., Mohiuddin, M., Fazal, S. A., & Ahmad, G. B. (2018). Effect of entrepreneurial and market orientation on consumer engagement and performance of manufacturing SMEs. Management Research Review, 41(1), 133-147. doi:https://doi.org/10.1108/MRR-04-2017-0102

    Nurdiyanto, A. D., & Purnomo, M. (2021). Studi Keunggulan Bersaing Sebagai Variabel Intervening Pada Orientasi Pasar Terhadap Kinerja Pemasaran. Jurnal Ekonomi Dan Bisnis STIE Anindyaguna, 3(1), 137-145.

    Poudel, R. P. S. (2012). The impact of credit risk management on financial performance of commercial banks in Nepal. International Journal of arts and commerce, 1(5), 9-15.

    Prasetio, A. (2012). Pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan. Management Analysis Journal, 1(1).

    Putri, V. W., & Yuniawan, A. (2016). Organizational effectiveness: social capital and competitive advantage approach. JDM (Jurnal Dinamika Manajemen), 7(1), 76-90.

    Sutapa, S., Mulyana, M., & Wasitowati, W. (2017). The role of market orientation, creativity and innovation in creating competitive advantages and creative industry performance. JDM (Jurnal Dinamika Manajemen), 8(2), 152-166. doi:https://doi.org/10.15294/jdm.v1i1.12756

    Trihudiyatmanto, M. (2021). Ambidexterity Dalam Perkembangan UMKM Retail Masa Pandemi Covid-19. Journal of Economic, Management, Accounting and Technology, 4(2), 160-171. doi:https://doi.org/10.32500/jematech.v4i2.1700

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    Warisan, J., & Harianto, A. (2018). Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Memilih Restoran “All You Can Eat” Di Surabaya. Jurnal Hospitality dan Manajemen Jasa, 6(1), 40-53.

    Wiklund, J., & Shepherd, D. (2005). Entrepreneurial orientation and small business performance: a configurational approach. Journal of business venturing, 20(1), 71-91. doi:https://doi.org/10.1016/j.jbusvent.2004.01.001

    Zhou, K. Z., Brown, J. R., & Dev, C. S. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, 62(11), 1063-1070. doi:https://doi.org/10.1016/j.jbusres.2008.10.001

    Zimmerer, T. W., Scarborough, N. M., & Wilson, D. (2008). Kewirausahaan dan manajemen usaha kecil. Jakarta: Salemba Empat, 85.

  1. Anessi-Pessina, E., Barbera, C., Sicilia, M., & Steccolini, I. (2016). Public sector budgeting: a European review of accounting and public management journals. Accounting, Auditing & Accountability Journal.
  2. Aristiyo, R., & Murwatiningsih, M. (2017). Meningkatkan Kinerja Pemasaran melalui Keunggulan Bersaing dengan Orientasi Kewirausahaan, Orientasi Pasar, Kemitraan. Management Analysis Journal, 6(1), 36-44.
  3. Buli, B. M. (2017). Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry: Evidence from Ethiopian enterprises. Management Research Review, 40(3), 292-309. doi:https://doi.org/10.1108/MRR-07-2016-0173
  4. Djodjobo, C. V., & Tawas, H. N. (2014). Pengaruh orientasi kewirausahaan, inovasi produk, dan keunggulan bersaing terhadap kinerja pemasaran usaha nasi kuning di kota Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2(3). doi:https://doi.org/10.35794/emba.2.3.2014.5800
  5. Elbanna, S. (2011). Multi-theoretic perspectives of strategy processes. The British Accounting Review, 38(2), 149-173.
  6. Ernawati, F. Y., Sarbullah, S., & Zulkifli, Z. (2021). Analisis Inovasi Produk, Orientasi Pasar Dan Kualitas Layanan Terhadap Kinerja Pemasaran Produk Home Industri Toko Kue Di Ambarawa (Studi Kasus Toko Roti Welldone). Jurnal STIE Semarang (Edisi Elektronik), 13(3).
  7. Frank, H., Kessler, A., & Fink, M. (2010). Entrepreneurial orientation and business performance—a replication study. Schmalenbach business review, 62, 175-198. doi:https://doi.org/10.1007/BF03396804
  8. Lumpkin, G. T., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of business venturing, 16(5), 429-451. doi:https://doi.org/10.1016/S0883-9026(00)00048-3
  9. Mamun, A. A., Mohiuddin, M., Fazal, S. A., & Ahmad, G. B. (2018). Effect of entrepreneurial and market orientation on consumer engagement and performance of manufacturing SMEs. Management Research Review, 41(1), 133-147. doi:https://doi.org/10.1108/MRR-04-2017-0102
  10. Nurdiyanto, A. D., & Purnomo, M. (2021). Studi Keunggulan Bersaing Sebagai Variabel Intervening Pada Orientasi Pasar Terhadap Kinerja Pemasaran. Jurnal Ekonomi Dan Bisnis STIE Anindyaguna, 3(1), 137-145.
  11. Poudel, R. P. S. (2012). The impact of credit risk management on financial performance of commercial banks in Nepal. International Journal of arts and commerce, 1(5), 9-15.
  12. Prasetio, A. (2012). Pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan. Management Analysis Journal, 1(1).
  13. Putri, V. W., & Yuniawan, A. (2016). Organizational effectiveness: social capital and competitive advantage approach. JDM (Jurnal Dinamika Manajemen), 7(1), 76-90.
  14. Sutapa, S., Mulyana, M., & Wasitowati, W. (2017). The role of market orientation, creativity and innovation in creating competitive advantages and creative industry performance. JDM (Jurnal Dinamika Manajemen), 8(2), 152-166. doi:https://doi.org/10.15294/jdm.v1i1.12756
  15. Trihudiyatmanto, M. (2021). Ambidexterity Dalam Perkembangan UMKM Retail Masa Pandemi Covid-19. Journal of Economic, Management, Accounting and Technology, 4(2), 160-171. doi:https://doi.org/10.32500/jematech.v4i2.1700
  16. Usvita, M. (2015). Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Perusahaan melalui Keunggulan Bersaing sebagai Variabel Intervening (Survey pada UKM Pangan Dinas Perindagtamben Kota Padang). Jurnal Apresiasi Ekonomi, 3(1), 30-37. doi:https://doi.org/10.31846/jae.v3i1.186
  17. Vorhies, D. W., Morgan, R. E., & Autry, C. W. (2009). Product?market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance. Strategic management journal, 30(12), 1310-1334. doi:https://doi.org/10.1002/smj.798
  18. Warisan, J., & Harianto, A. (2018). Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Memilih Restoran “All You Can Eat” Di Surabaya. Jurnal Hospitality dan Manajemen Jasa, 6(1), 40-53.
  19. Wiklund, J., & Shepherd, D. (2005). Entrepreneurial orientation and small business performance: a configurational approach. Journal of business venturing, 20(1), 71-91. doi:https://doi.org/10.1016/j.jbusvent.2004.01.001
  20. Zhou, K. Z., Brown, J. R., & Dev, C. S. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, 62(11), 1063-1070. doi:https://doi.org/10.1016/j.jbusres.2008.10.001
  21. Zimmerer, T. W., Scarborough, N. M., & Wilson, D. (2008). Kewirausahaan dan manajemen usaha kecil. Jakarta: Salemba Empat, 85.