Employee ambidexterity: The influence of entrepreneurial orientation on increasing competitive advantage in the tourism industry

https://doi.org/10.35912/ahrmr.v5i2.2965
Published: Jul 2, 2025

Abstract:

Purpose The aim of this study is to examine how ambidexterity capabilities (exploration and exploitation) and entrepreneurial orientation contribute to competitive advantage in East Java's tourism industry.

Methodology/approach: The research was conducted in East Java's tourism sector, involving a survey of 230 tourism managers selected through purposive sampling. The data was analyzed using path analysis with mediation tests and t-tests through SmartPLS to examine the relationships between the study variables.

Results/findings: This study found that Entrepreneurial Orientation (EO) enhances both exploratory and exploitative ambidexterity, which promotes innovation and efficiency. Although EO directly enhances competitive advantage, its impact varies across the dimensions of ambidexterity. Exploratory ambidexterity weakens the relationship between EO and competitive advantage, while exploitative ambidexterity strengthens it. This suggests that balancing innovation with execution is key to sustaining success in the market.

Conclusions: The research concludes that tourism organizations in East Java should focus on developing ambidexterity exploitation capabilities to maximize the benefits of their entrepreneurial orientation for achieving competitive advantage. The balanced management of external challenges proves more crucial than internal resource management in this context.

Limitations: A limitation of the study is its focus on East Java's tourism industry and its use of purposive sampling, which may affect the generalizability of findings to other regions or sectors.

Contribution: This study contributes to tourism management literature by empirically testing the ambidexterity-competitive advantage relationship in an underexplored context. The findings provide practical insights for tourism managers on strategically allocating resources between exploration and exploitation activities to enhance their competitive position.

Keywords:
1. Competitive Advantage
2. Entrepreneurial Orientation
3. Individual Ambidexterity
Authors:
1 . Khanifatul Khusna
University of Jember, Jawa Timur, Indonesia
2 . Hari Sukarno
University of Jember, Jawa Timur, Indonesia
3 . Salma Fauziyyah
University of Jember, Jawa Timur, Indonesia
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Khusna, K., Hari Sukarno, & Salma Fauziyyah. (2025). Employee ambidexterity: The influence of entrepreneurial orientation on increasing competitive advantage in the tourism industry. Annals of Human Resource Management Research, 5(2), 351–368. https://doi.org/10.35912/ahrmr.v5i2.2965
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Vol. 5 No. 2 (2025): June
Articles
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  2. Al-Hakimi, M. A., & Borade, D. B. (2020). The Impact of Entrepreneurial Orientation on the Supply Chain Resilience. Cogent Business & Management, 7(1), 1-18. doi:https://doi.org/10.1080/23311975.2020.1847990
  3. Al Koliby, I. S., Mehat, N. A. B., Al-Swidi, A. K., & Al-Hakimi, M. A. (2024). Unveiling the Linkages between Entrepreneurial Culture, Innovation Capability, Digital Marketing Capability and Sustainable Competitive Performance of Manufacturing SMEs: Evidence from Emerging Countries. The Bottom Line, 37(4), 473-500. doi:https://doi.org/10.1108/BL-08-2023-0241
  4. Ali, K., & Johl, S. K. (2023). Driving Forces for Industry 4.0 Readiness, Sustainable Manufacturing Practices and Circular Economy Capabilities: Does Firm Size Matter?. Journal of Manufacturing Technology Management, 34(5), 838-871. doi:https://doi.org/10.1108/JMTM-07-2022-0254
  5. Aluonzi, B., Byamukama, E., Marus, E., & Charity, T. (2024). Credit Risk Management: An Imperative for Profitability of Centenary Bank Kabale Branch. International Journal of Financial, Accounting, and Management, 6(1), 19-31. doi:https://doi.org/10.35912/ijfam.v6i1.1904
  6. Asad, M., Majali, T. e., Aledeinat, M., Abdelkarim Almajali, D., & Akhorshaideh, A. H. O. (2023). Green Entrepreneurial Orientation for Enhancing SMEs Financial and Environmental Performance: Synergetic Moderation of Green Technology Dynamism and Knowledge Transfer and Integration. Cogent Business & Management, 10(3), 1-20. doi:https://doi.org/10.1080/23311975.2023.2278842
  7. Asif, M., Yang, L., & Hashim, M. (2024). The Role of Digital Transformation, Corporate Culture, and Leadership in Enhancing Corporate Sustainable Performance in the Manufacturing Sector of China. Sustainability, 16(7), 2651. doi:https://doi.org/10.3390/su16072651
  8. Barkat, W., Waris, I., Ahmed, R., & Dad, M. (2024). Transformational Leadership and Frontline Managers Work Engagement, Innovative Work Behavior, Organizational Citizenship Behavior, and Employee Sustainability in the Hotel Industry in Pakistan. Journal of Human Resources in Hospitality & Tourism, 23(2), 315-336. doi:https://doi.org/10.1080/15332845.2024.2282217
  9. Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of management, 17(1), 99-120. doi:https://doi.org/10.1177/014920639101700108
  10. Bhatia, M. S., & Kumar, S. (2022). Linking Stakeholder and Competitive Pressure to Industry 4.0 and Performance: Mediating Effect of Environmental Commitment and Green Process Innovation. Business strategy and the Environment, 31(5), 1905-1918. doi:https://doi.org/10.1002/bse.2989
  11. Bratianu, C., Mocanu, R., Stanescu, D. F., & Bejinaru, R. (2023). The Impact of Knowledge Hiding on Entrepreneurial Orientation: The Mediating Role of Factual Autonomy. Sustainability, 15(17), 1-21. doi:https://doi.org/10.3390/su151713057
  12. Cholili, A. Q. C. A., & Kancana, S. (2023). Analisis Persepsi Pelanggan terhadap Kualitas Jasa dengan Metode Importance Performance Analysis dan Potential Gain Customer Value. Jurnal Studi Perhotelan dan Pariwisata, 1(2), 99-110. doi:https://doi.org/10.35912/jspp.v1i2.2221
  13. Fadda, N. (2018). The Effects of Entrepreneurial Orientation Dimensions on Performance in the Tourism Sector. New England Journal of Entrepreneurship, 21(1), 22-44. doi:https://doi.org/10.1108/NEJE-03-2018-0004
  14. Fernandes, C. I., Ferreira, J. J., Veiga, P. M., Hu, Q., & Hughes, M. (2024). Dynamic Capabilities as a Moderator: Enhancing the International Performance of SMEs with International Entrepreneurial Orientation. Review of Managerial Science, 19(4), 1-22. doi:https://doi.org/10.1007/s11846-024-00784-8
  15. Ferreras-Méndez, J. L., Llopis, O., & Alegre, J. (2022). Speeding Up New Product Development Through Entrepreneurial Orientation in SMEs: The Moderating Role of Ambidexterity. Industrial Marketing Management, 102, 240-251. doi:https://doi.org/10.1016/j.indmarman.2022.01.015
  16. Fu, H., Chen, W., Huang, X., Li, M., & Köseoglu, M. A. (2020). Entrepreneurial Bricolage, Ambidexterity Structure, and New Venture Growth: Evidence from the Hospitality and Tourism Sector. International journal of hospitality management, 85. doi:https://doi.org/10.1016/j.ijhm.2019.102355
  17. Hadi, N. U., & Sheikh, S. A. (2024). Fostering Hotel Ambidexterity Through Knowledge-Sharing Culture and Knowledge-Sharing Behavior: A Study of the Hospitality Sector in Pakistan. Business Process Management Journal, 30(4), 1297-1313. doi:https://doi.org/10.1108/BPMJ-10-2023-0801
  18. Hai, M., Latif, S., Bilal, A. R., & Ahmad, B. (2020). Respect: Give it to Get it! Does Leadership Complimented with Respect Can Foster Creativity?. International Journal of Emerging Markets, 17(2), 621-644. doi:https://doi.org/10.1108/IJOEM-11-2019-0931
  19. Hanaysha, J. R., & Al-Shaikh, M. E. (2024). Impact of Entrepreneurial Orientation, Marketing Capability, and Market Orientation on Business Sustainability and Corporate Reputation. Discover Sustainability, 5(1), 1-15.
  20. Ho, M., Soo, C., Tian, A., & Teo, S. T. (2024). Influence of S trategic HRM and Entrepreneurial Orientation on Dynamic Capabilities and Innovation in Small-and Medium-Sized Enterprises. International Small Business Journal, 42(5), 611-640. doi:https://doi.org/10.1177/02662426231201761
  21. Iqbal, S., Moleiro Martins, J., Nuno Mata, M., Naz, S., Akhtar, S., & Abreu, A. (2021). Linking Entrepreneurial Orientation with Innovation Performance in SMEs; The Role of Organizational Commitment and Transformational Leadership Using Smart PLS-SEM. Sustainability, 13(8), 4361. doi:https://doi.org/10.3390/su13084361
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