Global Academy of Business Studies

Global Academy of Business Studies, published by Goodwood Publishing, is an online, peer-reviewed, open access scholarly journal that publishes high-quality, critical, and original research in the field of business and management. The journal serves as a platform for researchers, academics, and practitioners to present innovative ideas, empirical findings, and theoretical contributions that advance both the understanding and practice of business.

We welcome a broad range of manuscript types, including original research articles, review articles, case studies, book reviews, and critical discussions. The scope covers diverse areas such as strategic management, marketing, finance, entrepreneurship, human resource management, operations, and international business.

Through fostering scholarly exchange and promoting rigorous research, Global Academy of Business Studies aims to bridge the gap between theory and practice, encourage multidisciplinary approaches to business challenges, and contribute to the global discourse on sustainable and innovative business solutions.

Global Academy of Business Studies, published by Goodwood Publishing, is an online, peer-reviewed, open access scholarly journal that publishes high-quality, critical, and original research in the field of business and management. The journal serves as a platform for researchers, academics, and practitioners to present innovative ideas, empirical findings, and theoretical contributions that advance both the understanding and practice of business.

We welcome a broad range of manuscript types, including original research articles, review articles, case studies, book reviews, and critical discussions. The scope covers diverse areas such as strategic management, marketing, finance, entrepreneurship, human resource management, operations, and international business.

Through fostering scholarly exchange and promoting rigorous research, Global Academy of Business Studies aims to bridge the gap between theory and practice, encourage multidisciplinary approaches to business challenges, and contribute to the global discourse on sustainable and innovative business solutions.

Published
2024-09-23

Articles

The effect of education, training, and promotion on employee performance through job satisfaction in the inspectorate of Tanjungpinang City and Bintan District

Purpose: This study examines the relationship between education, training, and promotion on employee performance, mediated by job satisfaction. Research methodology: This study uses a quantitative research methodology involving survey questionnaires administered to employees in the Inspectorate of Tanjungpinang City and Bintan District. Results: This study is expected to show a positive relationship between education, training, promotion, and job satisfaction, with job satisfaction mediating their effect on employee performance. These findings aim to provide insights for organizations to enhance their HRM practices and optimize employee performance. Conclusion: Education, training, and promotion positively influence employee performance through the mediation of job satisfaction. Strengthening HRM strategies that enhance job satisfaction is essential for optimizing organizational outcomes. Limitations: Acknowledging constraints, this study recognizes limitations related to the sample size and geographical scope, which impact the generalizability of the findings. External factors beyond the control of this study may introduce variability. Contribution: This research enriches scholarly discourse by offering a nuanced understanding of how education, training, and promotion collectively impact employee performance through the lens of job satisfaction. Practical recommendations are provided for the organizational stakeholders.

Analysis of human resource development in improving employee performance productivity Regional Financial and Asset Management Agency (BPKAD) Papua Province

Purpose: This study aims to analyse the development of human resources (HR) in improving employee performance productivity at the Regional Financial and Asset Management Agency (BPKAD) of Papua Province. Research methodology: This research uses a mixed-method approach: quantitatively through questionnaires distributed to 45 respondents, and qualitatively through in-depth interviews with BPKAD employees. Data were analysed using simple linear regression and supported by SWOT analysis. Results: The study found that HR development significantly influences the improvement of employee performance productivity. The simple linear regression analysis showed that the HR development variable (X) contributed 73.5% to the regional financial performance variable (Y), with a significance value of <0.001. Qualitative data revealed that training and technical guidance are the primary HR development strategies, despite challenges such as budget constraints, limited access to training, and a lack of field-specific experts. Conclusions: Planned HR development supported by training and continuous evaluation improves employee efficiency and accountability. Strategic HR improvement should focus on optimising internal strengths and leveraging external opportunities in a collaborative and sustainable way. Limitations: The study is limited by the small sample size (45 respondents) and potential constraints in qualitative generalisation due to context-specific findings at BPKAD Papua Province. Contribution: This research contributes to the literature on public sector HR development by highlighting the measurable impact of HR strategies on performance outcomes and identifying actionable improvement areas through SWOT-based analysis.

The influence of leadership, work environment, organisational commitment with job satisfaction as an intervening variable on the work motivation of employees of the regional financial and asset management agency in Karimun District

Purpose: Purpose: This study aimed to analyze the influence of leadership, work environment, and organizational commitment on job satisfaction, with work motivation serving as an intervening variable among employees of the Regional Financial and Asset Management Agency in Karimun Regency. Research methodology: This study employed a quantitative approach with a survey design. The population consisted of 134 employees, and 119 were selected as the sample, comprising civil servants and contract-based government employees. Data were collected through questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to test both direct and indirect relationships among variables. Results: The findings show that leadership, work environment, and organizational commitment significantly influence job satisfaction. Leadership style, organizational support, and conducive conditions are the key determinants. Motivation acts as a mediating variable, strengthening the indirect effects of leadership and work environment on satisfaction, while organizational commitment shows no significant indirect effect through motivation. Conclusions: Effective leadership, supportive environments, and strong commitment boost job satisfaction, with motivation mediating the improvement of performance and effectiveness. Limitations: This study’s scope is limited; future research should use longitudinal designs and include factors like organizational culture and technology Contribution: This study enriches public sector HR literature and guides local governments in improving leadership, work environment, commitment, motivation, and satisfaction.

The effect of sales promotion and hedonic shopping motivation on impulse buying behavior and the impact to customer loyalty in social commerce TikTok shop

Purpose: This study aimed to analyze the effects of sales promotion and hedonic shopping motivation on impulse buying behavior and its subsequent impact on customer loyalty among TikTok Shop fashion product buyers in Indonesia. This study seeks to understand how sales incentives and emotional shopping drives foster unplanned purchases that strengthen long-term customer relationships. Research Methodology: Quantitative method was used in this study with individual analysis units, and data collection was done through a questionnaire with a valid sample of 400 respondents. Data analysis techniques used the Structural Equation Model (SEM) and Partial Least Squares (PLS) using the SmartPLS 4.0 application. Results: The findings indicate that both sales promotion and hedonic shopping motivation significantly influence impulse buying behavior. In turn, impulse buying positively and significantly contributes to customer loyalty. Sales promotions also directly enhance loyalty, while hedonic motivation demonstrates both direct and indirect effects through impulse buying. The model achieved strong predictive relevance, with R ² values of 0.459 for impulse buying and 0.415 for customer loyalty. Conclusions: Sales promotions and hedonic motivations play crucial roles in shaping impulsive purchase tendencies, which increase customer loyalty. The TikTok Shop benefits from strategic promotions and the emotional appeal of shopping experiences to retain customers in a competitive social commerce landscape. Limitations: This study focused only on fashion product buyers within the TikTok Shop in Indonesia, limiting generalization to other product categories or platforms. Contribution: This study contributes to the e-commerce and consumer behavior literature by integrating hedonic and promotional factors with loyalty outcomes, offering managerial insights for optimizing digital marketing strategies.

Partnership strategy patterns of micro, small, and medium enterprises in increasing the productivity of crocodile leather artisans in Mimika Regency

Purpose: This study aims to analyze partnership strategies between Micro, Small, and Medium Enterprises (MSMEs) and various stakeholders particularly NGOs and financial institutions in enhancing the productivity of crocodile leather craftsmen in Mimika Regency, Papua. It explores how institutional collaboration can strengthen market access, financial literacy, and business sustainability. Research/Methodology: The study employs a qualitative descriptive approach using a case study design. Data were collected through in-depth interviews, observation, and documentation involving MSME actors, local government agencies, and partner institutions. Thematic analysis was conducted to identify emerging patterns and collaborative mechanisms. Results: The findings indicate that strategic partnerships, especially with NGOs and cooperative-based financial institutions, significantly enhance production management, marketing outreach, and product value among local craftsmen. NGOs play a vital role in mentoring, capacity building, and ensuring sustainability through continuous engagement. Nonetheless, the lack of formal contractual agreements and irregular raw material supply remain major constraints. Conclusions: Strategic partnerships with NGOs and financial institutions effectively improve productivity, capacity, and market access for crocodile leather MSMEs in Mimika. Yet, vulnerabilities within the supply chain—stemming from informal contracts and material instability—continue to pose risks. Strengthening institutional agreements and supply systems is crucial for achieving long-term MSME resilience. Limitations: The study focuses on a single regency and sector, limiting generalization. Contribution: This research enriches MSME development literature by highlighting the significance of sustained institutional partnerships and proposing a replicable hybrid collaboration model integrating financial inclusion and technical assistance.