The comparative analysis of FMCG enterprises' vision, mission, and core values focusing on strategic human resources

https://doi.org/10.35912/ijfam.v3i2.695
Published: Sep 3, 2021

Abstract:

Purpose: This study focused on a comparative analysis of the FMCG enterprises' vision, mission, and core values focusing on strategic human resources.

Research methodology: This study is qualitative, and altogether twenty-three FMCG company's websites have been used for analyzing the company's mission, vision, and core values.

Results: Among the twenty-three companies, only seven (Bombay Sweets and Co. Ltd., Arla, Akij Group, Ispahani Foods Limited, Golden Harvest Agro Industries Limited, Walton Group, and City Group) have no focus on strategic human resources in their mission, vision and core values. Sixteen companies have a concern about strategic human resources in vision, mission, and core values.

Limitations: This study only includes results from the FMCG of Bangladesh rather than including other industries like telecommunication, MNCs, and other areas. Again, this study is limited by including only a few FMCGs.

Contribution: This study results contribute to strategic human focus in the vision, mission, and core values of FMCG enterprises of Bangladesh through a comparative analysis also emphasizes strategic human focus in the employees' development.

Keywords:
1. Mission
2. Vision
3. Core values
4. Human resource focus
5. FMCG
6. Bangladesh
Authors:
1 . Samia Shanjabin
Human Resource Management Discipline, Khulna University, Khulna, Bangladesh
https://orcid.org/0000-0001-9478-5678
2 . Amanta Hasnat Oyshi
Human Resource Management Discipline, Khulna University, Khulna, Bangladesh
https://orcid.org/0000-0003-2167-5376
View PDF
How to Cite
Shanjabin, S., & Oyshi, A. H. (2021). The comparative analysis of FMCG enterprises’ vision, mission, and core values focusing on strategic human resources . International Journal of Financial, Accounting, and Management, 3(2), 115–128. https://doi.org/10.35912/ijfam.v3i2.695
Download Citation
  1. Endnote/Zotero/Mendeley (RIS)
  2. BibTeX

Downloads

Download data is not yet available.
Issue & Section
Vol. 3 No. 2 (2021): September
Articles
References

    Agwu, E. M. (2015). Lecture note on advanced strategic management, Covenant University, Ota, Ogun State.

    Aithal, P. S. (2016). Creating innovators through setting up organizational vision, mission and core values: a strategic model in higher education. International Journal of Management, IT and Engineering, 6(1), 310-324.

    Akingbola, K. (2013). A model of strategic nonprofit human resource management. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 24(1), 214-240.

    Akter, S. (2021). Companies' vision, mission, and core values focus on human resource management. International Journal of Financial, Accounting, and Management, 2(4), 343-355.

    Alfes, K., Shantz, A. D., Truss, C., & Soane, E. C. (2013). The link between perceived human resource management practices, engagement and employee behaviour: a moderated mediation model. The international journal of human resource management, 24(2), 330-351.

    Analoui, F., & Karami, A. (2002). CEOs and development of the meaningful mission statement. Corporate Governance: The international journal of business in society.

    Anwar, J., & Hasnu, S. A. F. (2013). Ideology, purpose, core values and leadership: how they influence the vision of an organization. International Journal of Learning and Development, 3(3), 168-184.

    Armstrong, M., & Brown, D. (2019). Strategic human resource management: Back to the future. A literature review (Report No. 517). Brighton: Institute for Employment Studies.

    Arnold, K. (2012). Definition and benefits of a values statement [online] http://www. extraordinaryteam.com/definition-and-benefits-of-a-values-statement/

    Aryanto, R., Fontana, A., & Afiff, A. Z. (2015). Strategic human resource management, innovation capability and performance: an empirical study in Indonesia software industry. Procedia-Social and Behavioral Sciences, 211, 874-879.

    Ashik, A. (2018). FMCG industry review of Bangladesh. EBL Securities Limited Research, 1-32.

    Barchiesi, M. A., & La Bella, A. (2014). An analysis of the organizational core values of the world's most admired companies. Knowledge and Process Management, 21(3), 159-166.

    Bart, C. K., Bontis N. and Tagger, S. (2001). A model of the impact of mission statements on firm performance, Management Decision, 39(1), 9-18.

    Bart, Christopher K. (1997). Industrial firms and the power of mission. Industrial Marketing Management, 26, 371–383.

    Bartkus, B., Glassman, M., & McAfee, B. (2002). Do large European, US and Japanese firms use their web sites to communicate their mission?. European Management Journal, 20(4), 423-429.

    Bauer, M. (2000). Classical content analysis: a review. In M. W. Bauer & G. Gaskell (Eds.), Qualitative research with text, image, and sound: A practical handbook, 131–151.

    Becker, B. E., & Huselid, M. A. (2006). Strategic human resources management: where do we go from here?. Journal of management, 32(6), 898-925.

    Biswas, P. K., Chowdhury, S. P., & Das, S. (2007). Mission statements of selected Bangladeshi companies: an analysis from a strategic management viewpoint. Available at SSRN 1020003.

    Boselie, P., Dietz, G., & Boon, C. (2005). Commonalities and contradictions in HRM and performance research. Human resource management journal, 15(3), 67-94.

    Bowen, S. A. (2018). Mission and vision. The international encyclopedia of strategic communication, 1-9.

    Boxall, P., & Purcell, J. (2011). Strategy and human resource management. Macmillan International Higher Education.

    Brătianu, C., & Bălănescu, G. V. (2008). Vision, mission and corporate values. A comparative analysis of the top 50 US companies. Management & Marketing, 3(3), 19-38.

    Burke, K. (2011). Characteristics of a good vision statement: Integrated and paraphrased from various sources including the academic leadership journal. University of Hawai, 7(11), 1-3.

    Cady, S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: what do they say?. Organization Development Journal, 29(1), 63.

    Campbell, A. (1997). Mission statements, Long Range Planning, 30 (6), 931- 932.

    Chang, W. W., Huang, C. M., & Kuo, Y. C. (2015). Design of employee training in Taiwanese nonprofits. Nonprofit and Voluntary Sector Quarterly, 44(1), 25-46.

    Chew, I. K. H., & Chong, P. (1999). Effects of strategic human resource management on strategic vision. International Journal of Human Resource Management, 10(6), 1031-1045.

    Chun, R., & Davies, G. (2001). E-reputation: The role of mission and vision statements in positioning strategy. Journal of Brand Management, 8(4), 315-333.

    Clark, K. D., Quigley, N. R., & Stumpf, S. A. (2014). The influence of decision frames and vision priming on decision outcomes in work groups: Motivating stakeholder considerations. Journal of Business Ethics, 120(1), 27-38.

    Collins, Jmaes C. Porras J. (1996). Building your company's vision. Harvard Business Review, September-October issue.

    Combs, J., Liu, Y., Hall, A., & Ketchen, D. (2006). How much do high‐performance work practices matter? A meta‐analysis of their effects on organizational performance. Personnel psychology, 59(3), 501-528.

    Cooper, D. R., & Schindler, P. S. (2006). Business research methods (9 th edition). USA: McGraw-Hill.

    Dahlgaard-Park, S. M. (2012). Core values–the entrance to human satisfaction and commitment. Total Quality Management & Business Excellence, 23(2), 125-140.

    Darbi, W. P. K. (2012). Of mission and vision statements and their potential impact on employee behaviour and attitudes: The case of a public but profit-oriented tertiary institution. International Journal of Business and Social Science, 3(14).

    David, F. R., & David, F. R. (2003). It's time to redraft your mission statement. Journal of Business Strategy, 24(1), 11-14.

    David, Fred R. (1989.). How companies define their mission. Long Range Planning, 22, 90–92.

    David, M. E., David, F. R., & David, F. R. (2014). Mission statement theory and practice: A content analysis and new direction. International Journal of Business, Marketing, & Decision Science, 7(1).

    Desmidt, S., Prinzie, A., & Decramer, A. (2011). Looking for the value of mission statements: a meta‐analysis of 20 years of research. Management Decision, 49(3), 468-483.

    Douglas, P. C., Davidson, R. A., & Schwartz, B. N. (2001). The effect of organizational culture and ethical orientation on accountants' ethical judgments. Journal of Business Ethics, 34(2), 101-121.

    Drucker, P. (1974). Management: tasks, responsibilities, and practices. New York, NY: Harper & Roe.

    Evans, M. P. (2013). Men in counseling: A content analysis of the journal of counseling & development and counselor education and supervision 1981–2011. Journal of Counseling & Development, 91(4), 467-474.

    Ferguson, J., & Milliman, J. (2008). Creating effective core organizational values: a spiritual leadership approach. Intl Journal of Public Administration, 31(4), 439-459.

    Friedman, H. H., Warter, I., & Warter, L. (2016). What are the essential core values for individuals and organizations? Lessons from judaism. Journal of Applied Ethics and Biolaw, 1, 4.

    Goswami, B. (2013). Influence Of Corporate Values In Formulating Strategies For Business Advantage. Journal Impact Factor, 4(1), 68-73.

    Goswami, Brijesh (2013). Influence of corporate values in formulating strategies for business advantage. International Journal of Management (IJM), 4(1), 68-73.

    Hamid, M., Akter, B., & Mazumder, M. H. (2008). Characteristic features of corporate advertisements of Bangladeshi print media: a contemporary analysis. Journal of Business and Technology, 3(5), 63-73.

    Hirota, S., Kubo, K., Miyajima, H., Hong, P., & Park, Y. W. (2010). Corporate mission, corporate policies and business outcomes: evidence from Japan. Management decision.

    Jackson, S. E., Schuler, R. S., & Jiang, K. (2014). An aspirational framework for strategic human resource management. Academy of Management Annals, 8(1), 1-56.

    Johnson, G., Scholes, K., & Whittington, R. (2005). Exploring corporate strategy 7th edition. Harlow.

    Kantabutra, S., & Avery, G. C. (2007). Vision effects in customer and staff satisfaction: an empirical investigation. Leadership & Organization Development Journal.

    Karmoker, K., Haque, M. E., & Uddin, M. R. (2016). Determinants of purchasing non local fast moving consumer goods in bangladesh: evidence from Khulna city. Global Journal of Management and Business Research.

    Kaufman, B. E. (2015). Evolution of strategic HRM as seen through two founding books: A 30th anniversary perspective on development of the field. Human Resource Management, 54(3), 389-407.

    Kelly, C., Kocourek, P., McGaw, N., & Samuelson, J. (2005). Deriving value from corporate values. The Aspen Institute and Booz Allen Hamilton.

    Knies, E., Boselie, P., Gould-Williams, J., & Vandenabeele, W. (2015). Special issue of international journal of human resource management: strategic human resource management and public sector performance.

    Kokemuller, N., & Media, D. (2015). Importance of mission and vision in organizational strategy.

    Kooli, C. (2019). Governing and managing higher education institutions: The quality audit contributions. Evaluation and program planning, 77, 101713.McIntyre, Lisa J. 2005. Need to know. Social science research methods. Boston: McGraw-Hill.

    Liao, K. H., & Huang, I. S. (2016). Impact of vision, strategy, and human resource on nonprofit organization service performance. Procedia-Social and Behavioral Sciences, 224, 20-27.

    Majumdar, R. (2007). Product management in India. PHI Learning Pvt. Ltd.

    Markgraf, B. (2016). How to create organizational values statements [online] http://smallbusiness.chron.com/create-organizational-values-statements-37987.html

    Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values: guideposts to sustainability. Organizational Dynamics, 39(4), 316-324.

    Mullane, J. V. (2002). The mission statement is a strategic tool: when used properly, Management Decision, 40(5), 448-455.

    Neuendorf, K. A., & Kumar, A. (2015). Content analysis. The international encyclopedia of political communication, 1-10.

    Noe, R.A., Hollenbeck, J.R., Gerhart, B., Wright, M.P., (2000). Human resource management: gaining a competitive advantage. International edition. McGraw-Hill Irwin. Boston.

    Oh, J., Cho, D., & Lim, D. H. (2018). Authentic leadership and work engagement: the mediating effect of practicing core values. Leadership & Organization Development Journal.

    Ozdem, G. (2011). An analysis of the mission and vision statements on the strategic plans of higher education institutions. Educational Sciences: Theory and Practice, 11(4), 1887-1894.

    Papulova, Z. (2014). The significance of vision and mission development for enterprises in Slovak Republic. Journal of Economics, Business and management, 2(1), 12-16.

    Patil, P. H. (2016). An overview of Indian FMCG sector. Indian Journal of Research, 5(2), 171-173.

    Perry, M., & Bodkin, C. (2000). Content analysis of fortune 100 company web sites. Corporate Communications: An International Journal.

    Polas, M. R. H., Hossain, M. I., Tabash, M. I., Karim, A. M., Dad, A., & San, O. T. (2020). Does green entrepreneurial intention persuade an individual to contribute to the sustainable green economy?. Talent Development & Excellence, 12(2).

    Powers, E. L. (2012). Organizational mission statement guidelines revisited. International Journal of Management & Information Systems (IJMIS), 16(4), 281-290.

    Rainbird, H. (1994). The changing role of the training function: a test for the integration of human resource and business strategies?. Human Resource Management Journal, 5(1), 72-90.

    Ray, S. K., Basak, A., Fatima, K., & Seddiqe, M. I. S. (2016). Study on supply chain management of industries in FMCG sector in Bangladesh. Global Journal of Research in Engineering.

    Rigby, D. K (1994). Managing the tools. Planning Review, September-October, 20-24.

    Roth, S. (2013). Common values? Fifty-two cases of value semantics copying on corporate websites, human systems management, 32(4), 249–265.

    Schepens, DP (2007), "The practice of core value behavior as a framework for understanding organizational culture", ProQuest, UMI Dissertations Publishing, Nyack College, New York, NY.

    Singh, P. (2013), factors affecting success of fast moving consumer goods, SHRINKHLA, 1, 19-23.

    Snell, S., Bohlander, G., (2010). Principles of human resource management. South-Western Cengage Learning.

    Spear, S. (2017). Impression management activity in vision, mission, and values statements: A comparison of commercial and charitable organizations. International Studies of Management & Organization, 47(2), 159-175.

    Stallworth Williams, L. (2008). The mission statement: a corporate reporting tool with a past, present, and future. The Journal of Business Communication (1973), 45(2), 94-119.

    Taiwo, A. A., Lawal, F. A., & Agwu, P. E. (2016). Vision and mission in organization: myth or heuristic device? The International Journal of Business & Management, 4(3).

    Ullah, G. M., & Prince, P. R. (2012). Factors influencing the Bangladeshi consumers purchase decision regarding fast moving consumer goods: An exploratory study. IUP Journal of Brand Management, 9(1).

    Ullah, G. S., & Prince, P. R. (2006). A study on factors influencing the purchase decision of FMCG among Bangladeshi consumers. European Journal of Developing Country Studies, 2, 1-11.

    West, J. D. (2016). The effects of mission statement design on behavioral intention.

    Wheelan, T. L. and Hunger, J.D (1998). Strategic management and Business Policy, (Sixth Edition), Addison-Wesley, New York, NY.

    William, P. K. D., (2012). Of mission and vision statements and their potential impact on employee behaviour and attitudes: The case of a public but profit-oriented tertiary institution. International Journal of Business and Social Science, 3 (14), 95-109.

    Williams SL. (2002). Strategic planning and organizational values: links to alignment. Human Resource Development International, 5(2): 217–233.

    Wright, P. M., & Boswell, W. R. (2002). Desegregating HRM: A review and synthesis of micro and macro human resource management research. Journal of management, 28(3), 247-276.

    Wright, P. M., Dunford, B. B., & Snell, S. A. (2001). Human resources and the resource based view of the firm. Journal of management, 27(6), 701-721.

    Zel, U. (1997). Harekete geçirici liderlik ve işe yönelik liderlik.Ankara: MPM Yayını.

    Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2010). Business research methods. (8th ed.). Mason, OH: South-Western/Cengage Learning, 133-135.

    Zwetsloot, G. I., Van Scheppingen, A. R., Bos, E. H., Dijkman, A., & Starren, A. (2013). The core values that support health, safety, and well-being at work. Safety and health at work, 4(4), 187-196.

  1. Agwu, E. M. (2015). Lecture note on advanced strategic management, Covenant University, Ota, Ogun State.
  2. Aithal, P. S. (2016). Creating innovators through setting up organizational vision, mission and core values: a strategic model in higher education. International Journal of Management, IT and Engineering, 6(1), 310-324.
  3. Akingbola, K. (2013). A model of strategic nonprofit human resource management. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 24(1), 214-240.
  4. Akter, S. (2021). Companies' vision, mission, and core values focus on human resource management. International Journal of Financial, Accounting, and Management, 2(4), 343-355.
  5. Alfes, K., Shantz, A. D., Truss, C., & Soane, E. C. (2013). The link between perceived human resource management practices, engagement and employee behaviour: a moderated mediation model. The international journal of human resource management, 24(2), 330-351.
  6. Analoui, F., & Karami, A. (2002). CEOs and development of the meaningful mission statement. Corporate Governance: The international journal of business in society.
  7. Anwar, J., & Hasnu, S. A. F. (2013). Ideology, purpose, core values and leadership: how they influence the vision of an organization. International Journal of Learning and Development, 3(3), 168-184.
  8. Armstrong, M., & Brown, D. (2019). Strategic human resource management: Back to the future. A literature review (Report No. 517). Brighton: Institute for Employment Studies.
  9. Arnold, K. (2012). Definition and benefits of a values statement [online] http://www. extraordinaryteam.com/definition-and-benefits-of-a-values-statement/
  10. Aryanto, R., Fontana, A., & Afiff, A. Z. (2015). Strategic human resource management, innovation capability and performance: an empirical study in Indonesia software industry. Procedia-Social and Behavioral Sciences, 211, 874-879.
  11. Ashik, A. (2018). FMCG industry review of Bangladesh. EBL Securities Limited Research, 1-32.
  12. Barchiesi, M. A., & La Bella, A. (2014). An analysis of the organizational core values of the world's most admired companies. Knowledge and Process Management, 21(3), 159-166.
  13. Bart, C. K., Bontis N. and Tagger, S. (2001). A model of the impact of mission statements on firm performance, Management Decision, 39(1), 9-18.
  14. Bart, Christopher K. (1997). Industrial firms and the power of mission. Industrial Marketing Management, 26, 371–383.
  15. Bartkus, B., Glassman, M., & McAfee, B. (2002). Do large European, US and Japanese firms use their web sites to communicate their mission?. European Management Journal, 20(4), 423-429.
  16. Bauer, M. (2000). Classical content analysis: a review. In M. W. Bauer & G. Gaskell (Eds.), Qualitative research with text, image, and sound: A practical handbook, 131–151.
  17. Becker, B. E., & Huselid, M. A. (2006). Strategic human resources management: where do we go from here?. Journal of management, 32(6), 898-925.
  18. Biswas, P. K., Chowdhury, S. P., & Das, S. (2007). Mission statements of selected Bangladeshi companies: an analysis from a strategic management viewpoint. Available at SSRN 1020003.
  19. Boselie, P., Dietz, G., & Boon, C. (2005). Commonalities and contradictions in HRM and performance research. Human resource management journal, 15(3), 67-94.
  20. Bowen, S. A. (2018). Mission and vision. The international encyclopedia of strategic communication, 1-9.
  21. Boxall, P., & Purcell, J. (2011). Strategy and human resource management. Macmillan International Higher Education.
  22. Br?tianu, C., & B?l?nescu, G. V. (2008). Vision, mission and corporate values. A comparative analysis of the top 50 US companies. Management & Marketing, 3(3), 19-38.
  23. Burke, K. (2011). Characteristics of a good vision statement: Integrated and paraphrased from various sources including the academic leadership journal. University of Hawai, 7(11), 1-3.
  24. Cady, S. H., Wheeler, J. V., DeWolf, J., & Brodke, M. (2011). Mission, vision, and values: what do they say?. Organization Development Journal, 29(1), 63.
  25. Campbell, A. (1997). Mission statements, Long Range Planning, 30 (6), 931- 932.
  26. Chang, W. W., Huang, C. M., & Kuo, Y. C. (2015). Design of employee training in Taiwanese nonprofits. Nonprofit and Voluntary Sector Quarterly, 44(1), 25-46.
  27. Chew, I. K. H., & Chong, P. (1999). Effects of strategic human resource management on strategic vision. International Journal of Human Resource Management, 10(6), 1031-1045.
  28. Chun, R., & Davies, G. (2001). E-reputation: The role of mission and vision statements in positioning strategy. Journal of Brand Management, 8(4), 315-333.
  29. Clark, K. D., Quigley, N. R., & Stumpf, S. A. (2014). The influence of decision frames and vision priming on decision outcomes in work groups: Motivating stakeholder considerations. Journal of Business Ethics, 120(1), 27-38.
  30. Collins, Jmaes C. Porras J. (1996). Building your company's vision. Harvard Business Review, September-October issue.
  31. Combs, J., Liu, Y., Hall, A., & Ketchen, D. (2006). How much do high?performance work practices matter? A meta?analysis of their effects on organizational performance. Personnel psychology, 59(3), 501-528.
  32. Cooper, D. R., & Schindler, P. S. (2006). Business research methods (9 th edition). USA: McGraw-Hill.
  33. Dahlgaard-Park, S. M. (2012). Core values–the entrance to human satisfaction and commitment. Total Quality Management & Business Excellence, 23(2), 125-140.
  34. Darbi, W. P. K. (2012). Of mission and vision statements and their potential impact on employee behaviour and attitudes: The case of a public but profit-oriented tertiary institution. International Journal of Business and Social Science, 3(14).
  35. David, F. R., & David, F. R. (2003). It's time to redraft your mission statement. Journal of Business Strategy, 24(1), 11-14.
  36. David, Fred R. (1989.). How companies define their mission. Long Range Planning, 22, 90–92.
  37. David, M. E., David, F. R., & David, F. R. (2014). Mission statement theory and practice: A content analysis and new direction. International Journal of Business, Marketing, & Decision Science, 7(1).
  38. Desmidt, S., Prinzie, A., & Decramer, A. (2011). Looking for the value of mission statements: a meta?analysis of 20 years of research. Management Decision, 49(3), 468-483.
  39. Douglas, P. C., Davidson, R. A., & Schwartz, B. N. (2001). The effect of organizational culture and ethical orientation on accountants' ethical judgments. Journal of Business Ethics, 34(2), 101-121.
  40. Drucker, P. (1974). Management: tasks, responsibilities, and practices. New York, NY: Harper & Roe.
  41. Evans, M. P. (2013). Men in counseling: A content analysis of the journal of counseling & development and counselor education and supervision 1981–2011. Journal of Counseling & Development, 91(4), 467-474.
  42. Ferguson, J., & Milliman, J. (2008). Creating effective core organizational values: a spiritual leadership approach. Intl Journal of Public Administration, 31(4), 439-459.
  43. Friedman, H. H., Warter, I., & Warter, L. (2016). What are the essential core values for individuals and organizations? Lessons from judaism. Journal of Applied Ethics and Biolaw, 1, 4.
  44. Goswami, B. (2013). Influence Of Corporate Values In Formulating Strategies For Business Advantage. Journal Impact Factor, 4(1), 68-73.
  45. Goswami, Brijesh (2013). Influence of corporate values in formulating strategies for business advantage. International Journal of Management (IJM), 4(1), 68-73.
  46. Hamid, M., Akter, B., & Mazumder, M. H. (2008). Characteristic features of corporate advertisements of Bangladeshi print media: a contemporary analysis. Journal of Business and Technology, 3(5), 63-73.
  47. Hirota, S., Kubo, K., Miyajima, H., Hong, P., & Park, Y. W. (2010). Corporate mission, corporate policies and business outcomes: evidence from Japan. Management decision.
  48. Jackson, S. E., Schuler, R. S., & Jiang, K. (2014). An aspirational framework for strategic human resource management. Academy of Management Annals, 8(1), 1-56.
  49. Johnson, G., Scholes, K., & Whittington, R. (2005). Exploring corporate strategy 7th edition. Harlow.
  50. Kantabutra, S., & Avery, G. C. (2007). Vision effects in customer and staff satisfaction: an empirical investigation. Leadership & Organization Development Journal.
  51. Karmoker, K., Haque, M. E., & Uddin, M. R. (2016). Determinants of purchasing non local fast moving consumer goods in bangladesh: evidence from Khulna city. Global Journal of Management and Business Research.
  52. Kaufman, B. E. (2015). Evolution of strategic HRM as seen through two founding books: A 30th anniversary perspective on development of the field. Human Resource Management, 54(3), 389-407.
  53. Kelly, C., Kocourek, P., McGaw, N., & Samuelson, J. (2005). Deriving value from corporate values. The Aspen Institute and Booz Allen Hamilton.
  54. Knies, E., Boselie, P., Gould-Williams, J., & Vandenabeele, W. (2015). Special issue of international journal of human resource management: strategic human resource management and public sector performance.
  55. Kokemuller, N., & Media, D. (2015). Importance of mission and vision in organizational strategy.
  56. Kooli, C. (2019). Governing and managing higher education institutions: The quality audit contributions. Evaluation and program planning, 77, 101713.McIntyre, Lisa J. 2005. Need to know. Social science research methods. Boston: McGraw-Hill.
  57. Liao, K. H., & Huang, I. S. (2016). Impact of vision, strategy, and human resource on nonprofit organization service performance. Procedia-Social and Behavioral Sciences, 224, 20-27.
  58. Majumdar, R. (2007). Product management in India. PHI Learning Pvt. Ltd.
  59. Markgraf, B. (2016). How to create organizational values statements [online] http://smallbusiness.chron.com/create-organizational-values-statements-37987.html
  60. Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision, mission, values: guideposts to sustainability. Organizational Dynamics, 39(4), 316-324.
  61. Mullane, J. V. (2002). The mission statement is a strategic tool: when used properly, Management Decision, 40(5), 448-455.
  62. Neuendorf, K. A., & Kumar, A. (2015). Content analysis. The international encyclopedia of political communication, 1-10.
  63. Noe, R.A., Hollenbeck, J.R., Gerhart, B., Wright, M.P., (2000). Human resource management: gaining a competitive advantage. International edition. McGraw-Hill Irwin. Boston.
  64. Oh, J., Cho, D., & Lim, D. H. (2018). Authentic leadership and work engagement: the mediating effect of practicing core values. Leadership & Organization Development Journal.
  65. Ozdem, G. (2011). An analysis of the mission and vision statements on the strategic plans of higher education institutions. Educational Sciences: Theory and Practice, 11(4), 1887-1894.
  66. Papulova, Z. (2014). The significance of vision and mission development for enterprises in Slovak Republic. Journal of Economics, Business and management, 2(1), 12-16.
  67. Patil, P. H. (2016). An overview of Indian FMCG sector. Indian Journal of Research, 5(2), 171-173.
  68. Perry, M., & Bodkin, C. (2000). Content analysis of fortune 100 company web sites. Corporate Communications: An International Journal.
  69. Polas, M. R. H., Hossain, M. I., Tabash, M. I., Karim, A. M., Dad, A., & San, O. T. (2020). Does green entrepreneurial intention persuade an individual to contribute to the sustainable green economy?. Talent Development & Excellence, 12(2).
  70. Powers, E. L. (2012). Organizational mission statement guidelines revisited. International Journal of Management & Information Systems (IJMIS), 16(4), 281-290.
  71. Rainbird, H. (1994). The changing role of the training function: a test for the integration of human resource and business strategies?. Human Resource Management Journal, 5(1), 72-90.
  72. Ray, S. K., Basak, A., Fatima, K., & Seddiqe, M. I. S. (2016). Study on supply chain management of industries in FMCG sector in Bangladesh. Global Journal of Research in Engineering.
  73. Rigby, D. K (1994). Managing the tools. Planning Review, September-October, 20-24.
  74. Roth, S. (2013). Common values? Fifty-two cases of value semantics copying on corporate websites, human systems management, 32(4), 249–265.
  75. Schepens, DP (2007), "The practice of core value behavior as a framework for understanding organizational culture", ProQuest, UMI Dissertations Publishing, Nyack College, New York, NY.
  76. Singh, P. (2013), factors affecting success of fast moving consumer goods, SHRINKHLA, 1, 19-23.
  77. Snell, S., Bohlander, G., (2010). Principles of human resource management. South-Western Cengage Learning.
  78. Spear, S. (2017). Impression management activity in vision, mission, and values statements: A comparison of commercial and charitable organizations. International Studies of Management & Organization, 47(2), 159-175.
  79. Stallworth Williams, L. (2008). The mission statement: a corporate reporting tool with a past, present, and future. The Journal of Business Communication (1973), 45(2), 94-119.
  80. Taiwo, A. A., Lawal, F. A., & Agwu, P. E. (2016). Vision and mission in organization: myth or heuristic device? The International Journal of Business & Management, 4(3).
  81. Ullah, G. M., & Prince, P. R. (2012). Factors influencing the Bangladeshi consumers purchase decision regarding fast moving consumer goods: An exploratory study. IUP Journal of Brand Management, 9(1).
  82. Ullah, G. S., & Prince, P. R. (2006). A study on factors influencing the purchase decision of FMCG among Bangladeshi consumers. European Journal of Developing Country Studies, 2, 1-11.
  83. West, J. D. (2016). The effects of mission statement design on behavioral intention.
  84. Wheelan, T. L. and Hunger, J.D (1998). Strategic management and Business Policy, (Sixth Edition), Addison-Wesley, New York, NY.
  85. William, P. K. D., (2012). Of mission and vision statements and their potential impact on employee behaviour and attitudes: The case of a public but profit-oriented tertiary institution. International Journal of Business and Social Science, 3 (14), 95-109.
  86. Williams SL. (2002). Strategic planning and organizational values: links to alignment. Human Resource Development International, 5(2): 217–233.
  87. Wright, P. M., & Boswell, W. R. (2002). Desegregating HRM: A review and synthesis of micro and macro human resource management research. Journal of management, 28(3), 247-276.
  88. Wright, P. M., Dunford, B. B., & Snell, S. A. (2001). Human resources and the resource based view of the firm. Journal of management, 27(6), 701-721.
  89. Zel, U. (1997). Harekete geçirici liderlik ve i?e yönelik liderlik.Ankara: MPM Yay?n?.
  90. Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2010). Business research methods. (8th ed.). Mason, OH: South-Western/Cengage Learning, 133-135.
  91. Zwetsloot, G. I., Van Scheppingen, A. R., Bos, E. H., Dijkman, A., & Starren, A. (2013). The core values that support health, safety, and well-being at work. Safety and health at work, 4(4), 187-196.