Issued by Goodwood Publishing, this journal is an international journal in the field of finance, accounting, and management. International Journal of Financial, Accounting, and Management (IJFAM) comprises a multitude of activities which together form one of the world's fastest-growing international sectors. This journal takes an interdisciplinary approach and includes all aspects of finance, accounting, and management studies. The journal's contents reflect its integrative approach - including primary research articles, discussion of current issues, case studies, reports, book reviews, and forthcoming meetings.
The journal comprises articles which are relevant to both academics and practitioners, and are the results of anonymous reviews by at least two referees chosen by the editor for their specialist knowledge.
Published
2019-09-25
Articles
Exploring uplift modelling in direct marketing
Purpose: This research examines the importance of an uplift marketing model compared to traditional response models, used in direct marketing.
Research Methodology: A multi-method research approach was used which included a survey using an electronic questionnaire and a semi-structured interview.
Results: The research findings reveal that the value of employing uplift models in direct marketing. is that it factors change in behaviour from the action, which traditional response models do not.
Limitation: The study was conducted in a single institution and focused only on scustomers with banking needs.
Contribution: By employing an uplift model in direct marketing it is possible to increase marketing return-on-investment and positively impact brand loyalty and brand perception. Thus, marketers need to be cognizant of these findings and strategize accordingly.
Keywords: Direct marketing, Customer management, Marketing model, Marketing communication
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SintaThe influence of bank size on profitability: An application of statistics
Purpose: The main purpose of this study is to determine and evaluate the effects of bank size on the profitability of commercial banks in Nepal.
Research Methodology: This study has been adopted as panel research design. 8 sample banks adopted from 28 banks using simple random sampling. The time series data between the period of 2013AD and 2018AD has been treated. The data source was Nepal Rastra Bank. Descriptive and inferential statistics were used as statistical tools. SPSS Version 20 was used for data analysis.
Finding: The results of different tests proved that the profitability (ROA) has not been significantly influenced by size of the bank (Assets).
Limitation: This study does not deal to those factors which help to establish this existing relationship.
Contribution: These findings could be very significant information for Nepalese commercial bank officers and shareholders of these banks and policy builders advocating merger; to peep through once.
Keywords: Bank size, Profitability, Return on equity, Nepalese commercial banks.
Employee participation in organizational change: A case of Tesco PLC
Purpose: The research work attempts to identify some of the challenges and difficulties that were associated with the recent technological changes in Tesco PLC (from cashier to customer self-checkout) and its related effect on employee attitude and performance.
Research methodology: The research is a case study type; a convenient sampling method was used for selecting the sample for the study. The sample chosen for this research comprises of 3 store managers and 13 checkout staff of Tesco Express Kilburn branch.
Results: The findings revealed that management and customer assistants were well educated and well aware of the on-going strategic changes by management. Management was also aware of the vital role effective communication plays in the overall success of the program but communication had not been very impressive during the initial stages. It was also revealed that customer assistants developed a negative attitude, due to the fear of job insecurity, they had the impression the self-checkout was being implemented to replace their roles.
Limitations: A generalization of the phenomenon across the organization's portfolio cannot be drawn on grounds of sample size representation. It is also acknowledged that using only one retail store for the research was a significant limitation covering more stores would have added considerable information to the findings.
Contribution: This study has contribution for the formulation of policies and programs that should consider the inclusion of employees as major stakeholders in the design and planning of any organizational change.
Keywords: Change management, Employee, Participation, Attitude, Performance
Economic basis of evaluation of land resources and their capitalization
Purpose: This article covers the issues of land resources evaluation and development of proposed recommendations in improving the processes of capitalization, examining the economic foundations of their capitalization.
Research Methodology: Land valuation is of significant economic and social importance. From its data, it is widely used in solving various issues of economic sectors, including land tax, determining the amounts of rent on land plots, planning the yields of agricultural crops, creating land and in general, solving all issues that are closely related to land use.
Results: New methods of capitalizing on land use have been proposed.
Limitations: Capitalization issues are carried out on the basis of decisions of the executive power. In the introduction of experiments into practice, government decisions are relied on.
Contribution: Modern methods of assessing land resources lead to sustainable economic growth.
Keywords: Land resources, Valuation, Rent, Capital, Privatization
Pages: 101-103
217 views | 271 downloads
The effect of brand image, brand trust and reference group on the buying decision of sneakers
Purpose: The purpose of conducting this study was to test the effect of brand image, brand trust, and reference group on buying decision of sneakers.
Research methodology: This study took the primary data through questionnaires distribution. The analytical method used is multiple-linear regression.
Results: The finding from hypothesis testing results is that brand image, brand trust, and reference group have positive effect on buying decision of sneaker shoes.
Limitations: The testing involved only 3 factors, while generally, buying decision is often affected by some other factors for example, price, taste, and others.
Contribution: This study can be used to add insight and reference for the next study, especially in the marketing of sneakers.
Keywords: Brand image, Brand trust, Reference group, Sneakers
Pages: 105-118
2044 views | 1871 downloads
An assessment of corporate social responsibility of property developers in Bauchi Metropolis, Nigeria
Purpose: The study aims to assess the corporate social responsibility of property developers in Bauchi metropolis with a view to examine the importance and effects of corporate social responsibility on property development in the study area. This study is limited to Bauchi metropolis.
Research Methodology:The study uses descriptive and exploratory research design using quantitative research approach. Questionnaires were administered to 20 property developers within Bauchi metropolis using purposive sampling techniques. Reliability was investigated by an overall average Cronbach’s Alpha value of 0.81, the data obtained was analyzed using percentage computation, weighted mean, relative importance index (RII) and severity index (SI) were also used.
Findings: The most important corporate social responsibility (CSR) to the property developers is environmental sustainability followed by a qualitative environment, the less important is the safety of houses. Furthermore, the highest CSR provided by the developers is environmental sustainability. Among the highest effects of neglecting corporate social responsibility is causing damage to the environment while the least is developing poor neighborhoods.
Limitations: This study explored on only 20 property development firms within Bauchi metropolis, results might not necessarily apply to other firms within the metropolis.
Contribution: This study will be of significant importance to the government and professional bodies in the built environment in terms of policy formulation, these can help checkmate the property development companies in carrying out corporate social responsibilities to the immediate environment they operate thereby becoming socially responsible and allowing the general public/community to enjoy projects that will enhance their lives.
Keywords:Corporate social responsibility, Sustainable development, property developers
Pages: 119-129
235 views | 519 downloads
