Open Access Policy
All research articles published in the Journal of Digital Business and Marketing (JDBM) are fully open access: immediately freely available to read, download and share.
Journal of Digital Business and Marketing
Journal of Digital Business and Marketing (JDBM) welcomes and publishes high-quality, peer-reviewed articles that focus on the strategic, technological, analytical, and managerial aspects of digital business and contemporary marketing practices. The journal accommodates contributions from researchers, lecturers, students, practitioners, and industry experts worldwide. JDBM aims to serve as a scientific platform for disseminating innovative insights, empirical findings, digital transformation strategies, marketing technologies (MarTech), consumer behaviour in digital environments, e-commerce models, and data-driven marketing approaches that advance both theory and practice in the fields of digital business and marketing.
Prof. Yuliansyah S.E., M.S.A., Akt., Ph.D
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