How different believers’ perceptions of choosing halal hotels an empirical analysis of non-muslim customers in Jakarta

https://doi.org/10.35912/joste.v3i3.1664
Published: Oct 27, 2023

Abstract:

Purpose: The primary objective of this study was to understand the factors that influence non-Muslim clients' perceptions of halal hotels in DKI Jakarta, Indonesia.

Research Methodology: Data were collected using questionnaires from 95 hotel guests in the DKI Jakarta region. Descriptive analysis and logistic regression were employed as analytical methods.

Results: The results of the logistic regression revealed that education level and cost of hotel stay are significant determinants of non-Muslim consumers' selection of halal hotels.

Limitations: This study was limited by its sample size of 95 visitors and geographical restrictions on the DKI Jakarta area. These variables may have affected the generalizability of our results.

Contributions: This research enriches the halal tourism domain by elucidating non-Muslim guests' views on halal hotels and offering invaluable guidance for hoteliers, tourism entities, and policymakers to expand their target clientele in halal travel.

Novelty: The novelty of this study lies in its focus on non-Muslim consumer perceptions, providing empirical evidence on how education and price influence hotel selection in the context of halal tourism.

Keywords:
1. halal hotels
2. non-Muslims
3. logistic regression
Authors:
1 . Nadiya Ulfa
Faculty of Economics and Management, IPB University, Indonesia
2 . Laily Dwi Arsyianti
Faculty of Economics and Management, IPB University, Indonesia
3 . Mohammad Iqbal Irfany
Faculty of Economics and Management, IPB University, Indonesia
4 . Daffa Aqomal Haq
Faculty of Economics and Management, IPB University
View PDF
How to Cite
Ulfa, N., Arsyianti, L. D., Irfany, M. I., & Haq, D. A. (2023). How different believers’ perceptions of choosing halal hotels an empirical analysis of non-muslim customers in Jakarta. Journal of Sustainable Tourism and Entrepreneurship, 3(3), 253–269. https://doi.org/10.35912/joste.v3i3.1664
Download Citation
  1. Endnote/Zotero/Mendeley (RIS)
  2. BibTeX

Downloads

Download data is not yet available.
Issue & Section
Vol. 3 No. 3 (2022): March
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References
  1. Agresti, A. (2007). An introduction to categorical data analysis.
  2. Azsyanti, I., & Jamal, S. A. (2016). A case study of local non-Muslim guest awareness of Syariah compliance in Grand BlueWave Shah Alam. TEAM Journal of Hospitality and Tourism, 13(1), 55-64.
  3. Basu Swastha, I. (2000). Manajemen Pemasaran Modern, Edisi 2. Yogyakarta: Liberty.
  4. Battour, M., Hakimian, F., Ismail, M., & Bo?an, E. (2018). The perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia. Journal of Islamic Marketing, 9(4), 823-840.
  5. BPS. (2011). Kewarganegaraan Suku Bangsa Agama dan Bahasa Sehari-hari Penduduk Indonesia.
  6. BPS. (2019a). Statistik Hotel dan Tingkat Penghunian Kamar Hotel DKI Jakarta 2018. Retrieved from https://jakarta.bps.go.id/publication/2019/07/04/cceb5dffb2c01a72261fe77b/statistik-hotel-dan-tingkat-penghunian-kamar-hotel-dki-jakarta-2018.html
  7. BPS. (2019b). Statistik Wisatawan Nusantara 2018. Retrieved from https://www.bps.go.id/publication/2019/07/02/5249c2b645e21291b51dfc1a/statistik-wisatawan-nusantara-2018.html
  8. Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12(1), 1-16.
  9. Carlson, E. (2008). The Lucky Few: Between the Greatest Generation and the Baby Boom: Springer Dordrecht.
  10. Chan, E. S., & Wong, S. C. (2006). Motivations for ISO 14001 in the hotel industry. Tourism management, 27(3), 481-492.
  11. Chang, C.-C. A., & Burke, R. R. (2007). Consumer choice of retail shopping aids. Journal of Retailing and Consumer Services, 14(5), 339-346.
  12. Charles, E. S., & Kasavama, M. (1990). Managing Front Office Operations. East Lansing, Michigan, The Educational Institute of the American Hotel & Motel Assocition.
  13. Chen, D. (2013). INDONESIA IS SET TO LEAD THE WORLD IN SHARIA TOURISM. Retrieved from https://www.tourism-review.com/indonesia-launches-sharia-tourism-projects-news3638
  14. Chookaew, S., Chanin, O., Charatarawat, J., Sriprasert, P., & Nimpaya, S. (2015). Increasing halal tourism potential at Andaman Gulf in Thailand for Muslim country. Journal of Economics, Business and Management, 3(7), 739-741.
  15. Cravens, D. W. (1996). Pemasaran strategis. Jakarta: Erlangga.
  16. Dewi, O. R., & Suseno, D. A. (2020). Pergeseran Pola Konsumsi Leisure dan Non Leisure di Kota Semarang. Efficient: Indonesian Journal of Development Economics, 3(1), 670-679.
  17. DSN-MUI. (n.d). SENARAI PERUSAHAAN BERSERTIFIKAT. Retrieved from https://dsnmui.or.id/sertifikasi/senarai-perusahaan-bersertifikat/
  18. Dwisusanti, E. (2006). Analisis Faktor-Faktor Yang Berhubungan Dengan Keputusan Pelanggan Tetap Menginap Di Hotel Garden Palace Surabaya. Jurnal Ilmu-Ilmu Sosial, 6(2), 76-81.
  19. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior. Philadelphia: The Dryden Press.
  20. Essoo, N., & Dibb, S. (2004). Religious influences on shopping behaviour: An exploratory study. Journal of Marketing Management, 20(7-8), 683-712.
  21. Gay, L. R., Mills, G. E., & Airasian, P. (2006). Educational Research: Competencies for Analysis and Applications. Columbus: Merrill Greenwood.
  22. Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25.
  23. GMTI. (2019). GLOBAL MUSLIM TRAVEL INDEX 2019. Retrieved from https://www.crescentrating.com/reports/global-muslim-travel-index-2019.html
  24. Golnaz, R., Zainalabidin, M., Mad Nasir, S., & Eddie Chiew, F. (2010). Non-Muslims’ awareness of Halal principles and related food products in Malaysia. International Food Research Journal, 17(3), 667-674.
  25. Hariyana, N. B., & Arsyianti, L. D. (2019). Non-Muslim Customer Preferences towards Islamic Banks in Semarang. Al-Muzara'ah, 7(1), 61-74.
  26. Hawkins, K. A., Best, D. I., & Coney, R. J. (1997). Consumer Behavior: Building Marketing Strategy: Richard D. Irwin.
  27. Hosmer, D. W., & Lemeshow, S. (2000). Applied logistic regression (0471356328). Retrieved from
  28. Huda, N., Zulihar, Z., & Rini, N. (2018). Faktor Yang Mempengaruhi Preferensi Masyarakat Muslim Memilih Hotel Syariah. EKUITAS (Jurnal Ekonomi dan Keuangan), 2(4), 490-511.
  29. IMTI. (2019). INDONESIA MUSLIM TRAVEL INDEX 2019. Retrieved from https://www.crescentrating.com/reports/indonesia-muslim-travel-index-2019.html
  30. Ismail, F., & Nasiruddin, K. B. (2014). Perception of Non-Muslim consumers towards Halal products in Malaysia. International Journal of Accounting and Business Management, 2(1), 128-133.
  31. Juanda, B. (2009). Metodologi penelitian ekonomi dan bisnis. Language, 13(202p), 24cm.
  32. Kotler, P., & Armstrong, G. (1997). Prinsip-prinsip pemasaran. Jakarta: Erlangga.
  33. Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran: edisi.
  34. Likert, R. (1932). A technique for the measurement of attitudes. Archives of psychology.
  35. Mariyanti, E., Sari, P. E., & Putri, S. L. (2018). Persepsi Konsumen Terhadap Minat Berkunjung Pada Hotel Syariah Di Kota Padang. Menara Ekonomi IV, 4(1), 9-17.
  36. Marketeers, T. R. (2015). I am Marketeers: Gramedia Pustaka Utama.
  37. Marzuki, A., Chin, T. L., & Razak, A. A. (2012). What women want: Hotel characteristics preferences of women travellers. Strategies for Tourism Industry-Micro and Macro Perspectives, London: InTech, 143-164.
  38. Mather, M., & Johnson, M. K. (2000). Choice-supportive source monitoring: Do our decisions seem better to us as we age? Psychology and aging, 15(4), 596.
  39. Medlik, S. (1966). Market feasibility approach to hotel location. The Tourist Review, 21(4), 141-148.
  40. Mujib, A. (2016). Analisis terhadap konsep syariah pada industri perhotelan di Indonesia. Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum, 50(2), 425-447.
  41. Putra, H. O. A. (2012). Pengaruh bauran pemasaran jasa terhadap Keputusan pembelian kartu perdana prabayar XL Di Kota Padang. Padang: Jurnal Manajemen dan Kewirausahaan, 3.
  42. Rahardi, N., & Wiliasih, R. (2016). Analisis faktor-faktor yang mempengaruhi preferensi konsumen terhadap hotel syariah. Jurnal Syarikah: Jurnal Ekonomi Islam, 2(1).
  43. Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2012). Assessment of consumers’ confidence on halal labelled manufactured food in Malaysia. Pertanika Journal of Social Science & Humanity, 20(1), 33-42.
  44. Samori, Z., & Rahman, F. (2013). Towards the formation of Shariah compliant hotel in Malaysia: an exploratory study on its opportunities and challenges. Paper presented at the WEI International Academic Conference Proceedings, Istanbul, Turkey.
  45. Sofyan, R. (2012). Prospek bisnis pariwisata syariah: Buku Republika.
  46. Sunarto, S. (2003). Prinsip-Prinsip Pemasaran. Penerbit: AMUS, Yogyakarta.
  47. Surung, N., & Arka, S. (2014). Faktor-Faktor yang Mempengaruhi Penggunaan Jasa Transportasi Umum “Trans Sarbagita”(Studi Kasus Mahasiswa Universitas Udayana). Jurnal Ekonomi Kuantitatif Terapan, 7(1), 14-24.
  48. Susilo, H., Haryono, A. T., & Mukeri, M. (2018). Analisis pengaruh harga, kualitas pelayanan, promosi, dan kepercayaan terhadap kepuasan konsumen dengan keputusan berkunjung sebagai variabel intervening di Hotel Amanda Hills Bandungan. Journal of management, 4(4).
  49. Tjiptono, F. (1997). Strategy Pemasaran: Andi offset.
  50. Yu, Y. (2012). Factors and customers satisfaction of budget hotel customers in China. University of the Thai Chamber of Commerce.
  51. Yuswohady, Y. (2014). Marketing to the Middle Class Moslem.