Purpose: The sustainability of tourism sites in plateau states has been a significant concern. This study aims to analyze the impact of motivation (intrinsic and extrinsic) and employee ambidexterity on innovative employee behavior on the sustainability of tourism sites in Nigeria. Research Methodology:  A quantitative approach was adopted and a questionnaire-based survey was conducted among employees of five government tourism sites in Plateau State, Nigeria. A total of 163 responses were received and multiple regression analyses were conducted using Smart-PLS version 3.2.7. Results: The results revealed that (a) intrinsic motivation significantly impacts innovative employee behavior, (b) extrinsic motivation significantly impacts innovative employee behavior, (c) intrinsic motivation significantly impacts employee ambidexterity, (d) extrinsic motivation significantly impacts employee ambidexterity, (e) employee ambidexterity significantly impacts employee innovative behavior, (f) employee ambidexterity mediates the relationship between intrinsic motivation and employee innovative behavior, and (g) employee ambidexterity mediates the relationship between extrinsic motivation and innovative employee behavior. Limitations: This research was conducted on five renowned government tourism sites in the Plateau State; private tourism sites/recreation facilities could be included. Contributions: This study recommends that managers of tourist sites should incorporate intrinsic and extrinsic motivational practices to stimulate positive employee work outcomes that will, in turn, enhance the sustainability of tourist site resources and offer a welcoming, memorable, and friendly experience to tourists.

Purpose: This study aimed to identify the influential aspects of consumers' purchase behavior of green products perspectives in Bangladesh. Research methodology: The study was quantitative in nature. The main methodology chosen for this study was the questionnaire survey method (online survey). Primary data were gained through a structured questionnaire survey from 324 Bangladeshi respondents using a seven-point Likert scale from strongly disagree to strongly agree. Data were analyzed by statistical package for social science (SPSS) 25.0. Results: The study results found all the variables are significant with Consumers' green purchase behavior in Bangladesh. As the interpretation of descriptive and regression analyses, Environmental consciousness is the most influential factor in Consumers' green purchase behavior in Bangladesh. Other independent variables like Environmental Responsibility, Environmental Knowledge, Product Quality, Environmental Protection, Social Appeal, Green Advertisement also have positive & significant influences respectively. Limitation: The research was conducted & focused on Bangladesh only, so the study result may not be applicable in any other geographical location. The study was also limited by the sample size of 324 which is not representative of all customers in Bangladesh. There may have other variables except for the variables that are measured in this research. Contribution: The result and analyses of the study will be supportive for the researchers, government, marketing specialist, and business people to gain an insight into Consumers' green buying behavior in Bangladesh and direct them to find out other significant factors related to Consumers' green purchase behavior so that they can formulate their strategies & policies regarding environmental and consumption issues. Keywords: Green product, Green purchase, Consumer behavior, Sustainable product, Environmentally friendly, Green marketing

Purpose: This study aims to systematically review and conduct a bibliometric analysis of the literature on Responsible Tourism development using articles published between 2002 and 2023. Research Methodology:  Systematic literature review (SLR) was conducted using established databases using preferred reporting items for systematic review meta-analysis (PRISMA) guidelines, and Vosviwer software was employed to identify key trends, themes, and contributors in the field. Results: The review identified a growing body of literature on Responsible Tourism and found key phrases in scientific publications, predominantly on Responsible Tourism development: 71 articles were included from Lens.ORG, Emerald Insight, and Google Scholar databases, all of which were formatted for Lens. ORG. The two main themes were (1) economic development-related outcomes and (2) sustainability of tourism-based outcomes. The findings imply that future study trends should focus on sustainable outcomes such as responsible tourism development. A bibliometric analysis revealed a network of authors and their notable contributions from both academia and industry. Limitations: The study was limited by the availability of literature in the searched databases and the scope of the review over a considerable period. Contributions: Understanding responsible tourism development by providing a comprehensive overview of the literature and illustrating key trends and themes is the major contribution of this study. It also highlights the need for further research in certain areas regarding the role of technology in responsible tourism development and enhancing residents’ quality of life.