Annals of Management and Organization Research

Issued by Goodwood Publishing, the Annals of Management and Organization Research (AMOR) is an international, peer-reviewed, and scholarly journal that publishes high-quality research articles covering qualitative and quantitative research discussing interesting and contemporary topics on all areas of management and organization sciences. AMOR is aimed at providing academic media for researchers, academicians and practitioners to express their innovative ideas in developing theories and practice of management and organization.

Current Issue

Issued by Goodwood Publishing, the Annals of Management and Organization Research (AMOR) is an international, peer-reviewed, and scholarly journal that publishes high-quality research articles covering qualitative and quantitative research discussing interesting and contemporary topics on all areas of management and organization sciences. AMOR is aimed at providing academic media for researchers, academicians and practitioners to express their innovative ideas in developing theories and practice of management and organization.

Published
2025-10-31

Articles

Identifying and prioritizing the advantages of implementing blockchain technology in public-private enterprises

Purpose: Identifying and prioritizing the benefits of implementing blockchain technology in public-private enterprises. Research Methodology: A comprehensive literature review on this topic revealed a variety of benefits associated with the implementation of blockchain technology. These identified benefits were then presented to experts for prioritization through the use of the DEMATEL questionnaire, leading to the development of the DANP decision matrix. Results: The benefits were systematically ranked, resulting in the prioritization of tracking, security, and sustainability. Regarding the importance of the identified benefits, the experts ranked "Improving the Quantity and Quality of Services" as the most important and highest-priority benefit of implementing blockchain technology. Conclusions: Implementing blockchain technology has many important benefits for public-private companies. Limitations: Due to the research timeframe and limited interactions, only a few organizations and a medium number of personnel were examined. Contribution: Recommendations are provided for the effective application of blockchain technology to managers of public-private enterprises. This research offers valuable insights into the key benefits and priorities for implementing blockchain technology in state-owned companies. These findings can inform strategic decision-making and guide the effective adoption of this transformative technology.

Risk-taking decision on sales performance of Micro-small businesses in Douala's V

Purpose: This research aimed to investigate the effect of risk-taking on the sales performance of micro and small enterprises in Douala V, Cameroon. Research Methodology: This study employed a quantitative research design, utilising a questionnaire as the primary data collection instrument. A sample of 385 MSEs who participated in the study , and the sample size was selected using simple random sampling techniques. The collected data were  analysed using the ordinary least squares technique (OLS) with the help of STATA 17. Results: The finding reveals a positive and significant effect between risk-taking and sales performance in micro and small-sized enterprises in Douala V, Cameroon Age of the entrepreneur and Longevity of business were found to significantly affect sales performance. Conclusions: The study highlights the benefits of taking risks for sales performance MSE and the significance of providing younger entrepreneurs with specialized support. Limitations: The study is limited to micro and small-sized enterprises in Douala's five municipality, thus making the generation of results difficult. Contribution: The study provides insightful policy implications for micro and small-sized enterprises operating with limited resource capacity, The policy will be useful to newly created NGOs and Government Stakeholders.

UTAUT model: Intent to use Mangusada app with technophobia as moderator

Purpose: This study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) model to examine the utilization of the Mangusada Mobile Application within the context of technophobia. It aims to analyze how performance expectancy, effort expectancy, facilitating conditions, habit, and trust influence behavioral intention and use behavior of the application. Methodology: The study involved 145 users of the Mangusada Mobile Application. Data were analyzed using the P artial Least Squares Structural Equation Modeling (PLS-SEM) technique with SmartPLS version 4.0. Results: Findings reveal that performance expectancy, effort expectancy, facilitating conditions, habit, and trust significantly and positively affect behavioral intention and use behavior. However, technophobia does not significantly moderate the relationships between performance expectancy, effort expectancy, and facilitating conditions with behavioral intention. Conclusion: The results indicate that users’ behavioral intention and usage of Mangusada Mobile are primarily driven by perceived performance, ease of use, available support, habitual engagement, and trust. Fear of technology does not appear to be a major deterrent. Limitations: The study is limited by its relatively small sample size, single research location, and the exclusive use of technophobia as a moderating variable. Future research should incorporate larger and more diverse samples and consider additional moderating factors such as digital literacy and perceived risk. Contribution: This study contributes to the UTAUT literature by integrating technophobia as a moderating factor and providing insights into technology acceptance in healthcare mobile applications.

Unraveling communication effects on small-scale vendors’ businesses in Kigali’s Ejoheza Modern Market

Purpose: The research aimed to understand how small-scale vendors exchange with their customers from various linguistic backgrounds. It particularly sought to explore how language proficiency influences business interactions and customer satisfaction in the Ejoheza Modern Market, Kigali. Methods: Using a qualitative approach, the study investigated the language preferences and communication practices of small-scale vendors. Data were collected through direct observation and interviews with selected vendors to identify the main languages used in daily transactions and coping mechanisms adopted when facing language barriers. Results: The findings revealed that all vendors can easily speak Kinyarwanda, but only a few of them can communicate in English and French. This limitation affects their interaction with non-Kinyarwanda-speaking customers, often leading to communication breakdowns. To address this challenge, vendors rely on translation applications on their phones or seek assistance from interpreters to facilitate exchanges. Conclusion: The study concludes that language proficiency significantly influences vendors’ ability to attract and serve diverse customers, which in turn affects sales and market inclusivity. Limitations: The study was limited to Ejoheza Modern Market and did not include other markets in Kigali, which restricts the generalization of the findings. Contribution: This study highlights the critical role of language skills in enhancing small-scale vendors’ business success. It recommends establishing affordable language training programs to empower vendors, improve customer relations, and promote inclusive economic growth in Rwanda’s urban markets.

The effect of service quality and shariah compliance on customer loyalty by mediating customer satisfaction

Purpose: This research to examine the influence of Service Quality and Shariah Compliance on Customer Loyalty; Service Quality and Shariah Compliance influence customer satisfaction; Customer Loyalty influences Customer Satisfaction; Service Quality and Shariah Compliance towards Customer Loyalty by mediating customer satisfaction. Methodology/approach: This study uses a quantitative descriptive research. Taken from clients of PT Bank Syariah Indonesia KCP Makassar Panakukang with a test estimate of 150 respondents. Results: Service quality, Shariah Compliance and customer satisfaction has a positive effect on customer loyalty; service quality and Shariah Compliance has a positive effect on customer satisfaction; service quality has a positive effect but Shariah Compliance has not effect on customer loyalty through customer satisfaction. Conclusion: Of the seven hypotheses found, six were accepted but one hypothesis was rejected. Limitations: A survey of 150 clients at one branch, which restricts the generalizability of the findings to all customers of PT Bank Syariah Indonesia in Makassar. Contribution: It is hoped that the results of this research can provide information on marketing strategies in sharia practice, especially in improving service quality, sharia compliance, customer satisfaction in increasing customer loyalty.

The Impact of Leadership on Organizational Development – Evidence from Fashion Maker Ltd.

Purpose: This study explores and analyzes the various leadership traits within the context of contemporary management practices to develop the organization; focusing on ‘Fashion Maker Ltd.’ by analyzing and applying the theoretical insights of a real-world case study.  Research Methodology: Various leadership philosophies and their implications for business firms have been studied through literature review and one case study on ‘Fashion Maker Ltd. Has been focused to get the practical insights of leadership practices. A structured questionnaire with open-ended and close-ended questions, 100 employees from Fashion Maker Ltd were surveyed through random sampling techniques to ensure the equal chance of participating opportunities. Results: In this study, several important traits for effective leadership, including emotional intelligence, integrity and communication skills have been found more highlighted to positively correlated with higher levels of employee satisfaction and perceived organizational success. Limitations: Limited sample size of 100 employees from a single company may not fully represent the broader population. Contribution: This study will provide the valuable insights into the specific traits that contribute on organizational success through effective leadership.  Novelty: Combining a theoretical review with a case study provides a unique perspective on letting know the leadership theories application in real world scenario.

Unveiling the impact of green innovation on organizational performance: An empirical study on FMCG sector in Bangladesh

Purpose: This study aims to examine how green innovation affects organizational performance in Bangladesh's fast-moving consumer goods (FMCG) industry. It explores the effects of green product innovation (GPDI) and green process innovation (GPCI) on the financial and non-financial performance of the organizations. Methodology/approach: A quantitative research design was adopted, using a structured questionnaire to collect data from 151 employees working in FMCG companies in Dhaka. Data were analyzed using SPSS through descriptive statistic, reliability analysis, correlation analysis and multiple regression analysis. Results/findings: Multiple regression analysis revealed that both types of green innovation had significant positive relationships with organizational performance metrics. GPDI was found to positively impact financial and non-financial performance. Similarly, GPCI has positive effects on financial and non-financial performance. Conclusion: The study concludes that implementing green innovation strategies is crucial for achieving sustainable competitive advantage in the FMCG sector. Integrating environmental practices in product design and production processes enhances both economic and social dimensions of organizational success. Limitations: The study is limited to only FMCG sector in Bangladesh and also include two dimensions such as green – product and process – innovations. Moreover, it relies solely on quantitative methods, rather than qualitative investigation. Contribution: This study contributes to the existing body of knowledge by empirically validating the Resource-Based View (RBV) theory in explaining how green product and process innovations enhance both financial and non-financial organizational performance. It provides valuable insights for policymakers to integrate eco-friendly strategies that promote long-term organizational resilience in the FMCG sector of Bangladesh.

Entrepreneurial perspective of the circular economy: Origin and principles towards a sustainable world

Purpose: This paper aims to add to the discourse on circular economy by further explaining the concept of CE and its application in entrepreneurship and business to ensure a cleaner environment in quest of a sustainable world. Research Methodology: This study adopted in-depth qualitative exploratory review of relevant work related to the scope of the study. The study collected secondary data from relevant materials including articles, conference papers, company publications, theses, books, periodicals and other documents available on the internet. Results: The study findings argue that CE system centers around a regenerative, and restorative economic system, anchored on 7Rs principles. Businesses, entrepreneurs, government and policy makers must be mindful of the importance of CE to ensure responsible sustainable production and consumption in quest of a sustainable world. Conclusions: The study concludes that the adoption of CE plays a key role in achieving economic stability, environmental protection, social well-being, thereby accelerating SDGs. Limitations: This study is limited to the concept of CE, principles and application in pursuit of economic stability, environmental protection and social well-being as well as achieving sustainable world. Contributions: This study will aid organizations, researchers, entrepreneurs, government, and community leaders to develop and implement policies that will ensure a cleaner environment for a sustainable future for all.

Exploring welfare, organizational commitment, and turnover intention: An empirical investigation of Indonesian Air Force pilot

Purpose: This study aims to investigate how organizational commitment and welfare affect the likelihood of pilots leaving the Indonesian Air Force. It examines whether organizational commitment acts as a bridge between welfare and turnover intention. The goal is to provide insights into improving pilot retention, ensuring operational readiness and national security. Methodology: Research design employs a quantitative research approach using Structural Equation? Modeling (SEM) PLS to analyze the relationships between welfare, organizational commitment, and turnover intention among Indonesian Air Force pilots. Data were collected through a survey questionnaire distributed to active-duty pilots. Results: Findings indicate that welfare and organizational commitment both significantly reduce turnover intention. Affective commitment (emotional attachment to the organization) is the strongest factor in reducing turnover intention. Better welfare policies, such as job satisfaction programs, improve organizational commitment, further lowering turnover rates. Conclusions: Enhancing welfare policies and organizational commitment can help retain skilled pilots. The Indonesian Air Force should focus on comprehensive welfare programs and engagement strategies to strengthen pilots' commitment and reduce turnover. Limitations: This study only examines organizational commitment and welfare. Other factors, like leadership styles and career development opportunities, were not considered. Contribution: This research helps military policymakers and organizational leaders understand how to improve pilot retention. It contributes to studies on employee retention in high-risk professions and provides practical recommendations for enhancing workforce stability.

Value Creation as a driver to Sales in Douala V micro-small enterprises

Purpose: This research aims to investigate Value Creation as a driver of Sales in Douala V micro-small enterprises. Methodology: This study adopted a quantitative research design, using a questionnaire as the primary data collection instrument. The sample size of 385 was determined using the Cochran formula for an unknown population and selected using simple random sampling techniques. The collected data was analysed using the ordinary least squares technique (OLS) with the help of STATA 17. Results: This study reveals that value creation has a positive, statistically significant effect on sales performance in Douala V micro-small enterprises. Entrepreneurs' age has a negative and significant relationship with sales performance. Conclusions: Fostering value creation among micro-small enterprises while considering the age of the entrepreneurs will significantly affect the sales growth of micro-small enterprises. Limitations: The study is limited to micro and small enterprises in Douala's five municipalities, making generating results difficult. Contribution: The study provides insightful policy implications for Micro and small-size enterprises operating with limited resource capacity; the policy will be helpful to newly created NGOs and Government Stakeholders.

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