Global Academy of Business Studies, published by Goodwood Publishing, is an online, peer-reviewed, open access scholarly journal that publishes high-quality, critical, and original research in the field of business and management. The journal serves as a platform for researchers, academics, and practitioners to present innovative ideas, empirical findings, and theoretical contributions that advance both the understanding and practice of business.
Published
2025-10-28
Articles
Analysis of business capital, financial management, and marketing technology on the performance of micro, small, and medium enterprises (MSMEs) in Kotabumi, North Lampung
Purpose: This study examines how business capital, financial management, and marketing technology affect MSME performance in Kotabumi, North Lampung, highlighting their strategic economic role and the challenges they face in sustaining and developing their businesses.
Methodology: This research uses a quantitative survey approach by distributing questionnaires to MSME actors. The collected data were analyzed using multiple linear regression to determine the partial and simultaneous effects of business capital, financial management, and marketing technology on MSME performance.
Result: The findings indicate that business capital, financial management, and marketing technology positively and significantly influence MSME performance, both partially and simultaneously. This result highlights the essential role of capital accessibility, managerial financial capability, and the effective utilization of marketing technology in enhancing competitiveness and sustainability.
Conclusion: The study concludes that strengthening financial resources, improving financial literacy, and optimizing the use of marketing technology are crucial strategies for MSMEs to improve performance and sustain growth.
Limitation: The research is limited to MSMEs in Kotabumi, North Lampung, and uses a survey method with a relatively small sample size, which may reduce the generalizability of findings to other regions or contexts.
Contribution: This study highlights how capital, financial management, and marketing technology jointly enhance MSME performance, offering valuable insights for policymakers and practitioners to design targeted empowerment strategies that strengthen local economic resilience.
Hermansyah Hermansyah,
Armalia Reny WA,
Maria Septijantini Alie,
Yudhinanto CN,
Eka Travilta Oktaria,
Megasari Megasari
Google Scholar
Garuda
Sinta
Pages: 135-150
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The effect of organizational culture and service quality on patient loyalty mediated by patient satisfaction
Purpose: This study examines the effect of organizational culture and service quality on patient loyalty, with patient satisfaction as a mediating variable. The research focuses on Siloam Kupang General Hospital, where improving service quality and cultivating a strong culture are essential for sustaining patient loyalty in a competitive healthcare environment.
Methodology: A quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM) was applied to data collected from 200 outpatients through structured questionnaires. Four latent variables organizational culture, service quality, patient satisfaction, and patient loyalty were analyzed using SmartPLS 4.
Results: The findings reveal that both organizational culture (? = 0.293; p < 0.001) and service quality (? = 0.306; p = 0.001) significantly influence patient loyalty. Patient satisfaction also has a significant effect on loyalty (? = 0.294; p = 0.001) and mediates the relationships between organizational culture and loyalty (? = 0.141; p = 0.006), as well as between service quality and loyalty (? = 0.097; p = 0.034). The model demonstrates substantial explanatory power (R² = 0.633) and high predictive relevance (Q² = 0.462).
Conclusion: Strengthening organizational culture and improving service quality are key strategies to enhance patient satisfaction and loyalty. Hospitals should prioritize patient-centered values, effective communication, and responsive services to build lasting trust.
Limitations: The study is limited to a single hospital and a specific patient group, restricting generalizability.
Contribution: This research extends the understanding of mediating mechanisms between culture, service quality, and loyalty, offering managerial insight for hospital service excellence and patient retention strategies.
Workplace training mediates safety culture towards patient safety
Purpose: This study aims to determine the effect of Safety Culture on Patient Safety, mediated by Work Training, among nurses in the Surgical Hospital CAP. The research focuses on how organizational safety values and continuous training contribute to reducing adverse events and improving healthcare service quality.
Methodology: A quantitative approach was employed with a sample of 100 nurses selected through purposive sampling. Data were collected using structured questionnaires and analyzed through the Structural Equation Model (SEM) using Smart PLS to examine both direct and indirect effects among variables.
Results: The results show that Safety Culture significantly affects Patient Safety (t = 2.657, p < 0.05), significantly influences Work Training (t = 14.962, p < 0.05), and Work Training significantly affects Patient Safety (t = 7.554, p < 0.05). Moreover, Work Training mediates the relationship between Safety Culture and Patient Safety (t = 6.775, p < 0.05).
Conclusion: The findings confirm that Safety Culture directly and indirectly enhances Patient Safety through Work Training. A strong safety culture and ongoing professional development are essential for maintaining patient safety and comfort.
Limitations: This study was limited to one hospital with a small sample, which may affect generalizability. Self-reported data may also introduce bias.
Contribution: The research highlights the mediating role of Work Training between Safety Culture and Patient Safety, providing insights for hospital management to develop effective safety and training strategies.
Analysis of factors that are the challenges of digital transformation in public service complaint management through the SP4N-LAPOR! Application in the Ombudsman of the Republic of Indonesia
Purpose: This study aims to analyze the challenging factors in the digital transformation of public service complaint management through the SP4N-LAPOR! Application at the Ombudsman of the Republic of Indonesia.
Methodology/approach: The research adopts a quantitative approach, collecting data through interviews and questionnaires from employees/assistant managers of SP4N-LAPOR! at the Ombudsman of the Republic of Indonesia. Exploratory Factor Analysis (EFA) serves as the analytical method to identify the primary factors influencing difficulties and challenges in the digital transformation process.
Results/findings: The analysis reveals several challenging factors in the digital transformation of managing public service complaints through the SP4N-LAPOR! Application at the Indonesian Ombudsman. The identified challenge factors, ranging from the most dominant to less prominent, include Digital Capability, Information Network Systems, Complaint Management, Digital Solutions, Leadership 4.0, Business Ecosystem, Integrated Regulation, Digital Talent, Digital Conversion and Digital Implementation.
Conclusion: Digital transformation of complaint management at the Ombudsman of Indonesia faces major challenges, notably limited digital capability (34.93%), hindering SP4N-LAPOR! implementation effectiveness and overall public service efficiency.
Limitations: This research aimed to identify factors challenging the digital transformation of public service complaint management, providing a foundation for future studies to develop effective strategies for improvement. However, the study’s respondents were limited to employees or assistants of the Ombudsman of the Republic of Indonesia, restricting broader generalization.
Contribution: This article contributes to a comprehensive understanding of critical aspects essential for improving the implementation of digital transformation in managing public service complaints.
