Purpose: This study examines the role of investment law in Indonesia's economic recovery efforts, particularly under Law No. 25 of 2007. Indonesia, as a developing country, emphasizes high economic growth as a measure of success in enhancing societal welfare. Investment, through capital investment, is crucial for increasing capital stock, production capacity, and economic growth, thereby creating jobs. Methodology: The study uses a normative legal research method with an analytical descriptive approach, analyzing regulations related to Law No. 25/2007, relevant literature, and data from the internet. Results: The findings indicate that legal certainty significantly influences investment decisions. A country with clear, fair, and well-enforced laws attracts more investors, which is essential for sustainable economic growth. Recent studies highlight the benefits and challenges of foreign direct investment (FDI) in Indonesia. Conclusion: Investment law strengthens legal certainty, boosts investor confidence, and supports Indonesia’s sustainable economic recovery through continuous reforms. Limitations: This study is limited to normative legal analysis with secondary data, excluding empirical evidence and international comparative perspectives. Contribution: Government efforts—regulatory reforms, legal enforcement, and infrastructure—foster a conducive investment climate. Continuous legal updates are essential to sustain investor confidence, ensure effectiveness, and support Indonesia’s economic growth.

Purpose: This study aims to determine proposed business and marketing strategy including segmenting, targeting & positioning (STP) and marketing mix (7P) for Telkomsel One Method: This study combined qualitative and quantitative research by distributing questionnaires directly to 253 respondents. A non-probability sampling technique was used. The primary data source in this research was obtained directly from questionnaire respondents. The method used SPSS version 23. Results: The research results based on the cluster analysis show that there are three distinct segments of Telkomsel One: budget-conscious users, convenience seekers, and tech enthusiasts. The results of the analysis become the basis for new segmentation, targeting, and positioning strategies for Telkomsel One. Strategies encompass adjusting product lines and pricing, conducting several promotions and strategic partnerships, using omnichannel approaches, frontliner skills training, streamlining processes, and integrating IT Tools to deliver excellent service to customers. Conclusions: The study concludes that effective implementation of STP and the marketing mix (7P) enhances Telkomsel One’s ability to meet diverse customer needs while maintaining competitiveness in the rapidly evolving telecommunications market. Limitations: This study is limited by its reliance on non-probability sampling, which may affect generalizability. Additionally, the research only focused on respondents in a specific context, limiting the broader market representation. Contribution: This research offers a practical framework for telecommunications companies to apply integrated marketing strategies in the era of fixed-mobile convergence, ensuring long-term customer satisfaction and business sustainability.

Purpose: This study aims to analyze the influence of work motivation and work environment on employee performance within the National Unity and Political Agency of Bandar Lampung City. Research Methodology: The research employed a quantitative method with a survey approach. The population consisted of civil servants in the agency, and a proportional sampling technique was used to select respondents. Data were collected through questionnaires and analyzed using multiple linear regression supported by validity, reliability, t-test, F-test, and coefficient of determination to test the hypotheses. Results: The findings demonstrate that both motivation and work environment significantly affect employee performance, both partially and simultaneously. Motivation contributes to performance through encouragement, recognition, and goal achievement, while the work environment influences performance through adequate facilities, interpersonal relations, and organizational climate. The combined effect shows a strong explanatory power for employee performance. Conclusions: Employee performance at the agency can be improved through strengthening motivational factors and creating a supportive work environment. Limitations: This study only examined two independent variables motivation and work environment while other potential factors such as leadership, organizational culture, and job satisfaction were not included. Contribution: Practically, this study provides input for local government institutions to improve performance management strategies. Theoretically, it enriches human resource management literature, especially in public sector organizations in Indonesia.