Focus & Scope

The journal covers research in digital business and marketing. The scopes of the journal include, but are not limited to, the following fields:

• Digital Marketing

• Digital Platforms

• Digital Advertising

• Digital Entrepreneurship

• Digital Products and Services

• Platform-Based Business

• Mobile Business

• Human Resources in Digital Business

• Start-ups and New Ventures

• Digital Business Strategy

• Technology in Business

• Industry 4.0