Purpose: The main purpose of this study was to develop a low-cost integrated medical device. This device will help investigate the risk levels of pregnant patients and reduce the cost of medical diagnosis for poor countries such as Bangladesh, where maternal healthcare is a great concern. Research Methodology: A device equipped with multiple sensors was developed to collect raw data from pregnant patients. This data is transmitted to the cloud, where open-source algorithms process and analyze it to identify patient risk levels. Results: We developed the system, collected raw data from patients, and uploaded these data to our cloud system. The data were processed in the cloud, and the resultant data were presented in the form of graphs. From these graphs, the risk levels were determined. Conclusion: The IoT-based integrated device showed approximately 93% accuracy compared with conventional methods. It is a cost-effective, scalable, and adaptable solution that is suitable for maternal healthcare in developing countries. Features such as plug-and-play sensors, real-time cloud processing, and machine learning-based diagnostics make it a promising innovation for reducing maternal and infant mortality rates. Limitations: The device is designed solely for use in pregnant patients and requires authorization from health regulators. Some high-cost sensors were excluded to ensure affordability.. Contribution: The main contribution of this study is to minimize the costs involved in maternal healthcare in poor countries such as Bangladesh. This, in turn, controls the death of mothers and children by improving maternal healthcare facilities.

Purpose: This study explores the implementation of mindful marketing as a strategic approach to harmonize business objectives with social and environmental values. It focuses on Du Anyam, an Indonesian social enterprise, to understand how marketing practices grounded in awareness, ethics, and sustainability contribute to building long-term stakeholder relationships. Research methodology: This study used a qualitative single-case approach, collecting primary data from in-depth interviews with internal stakeholders and secondary data from documents and digital platforms, analyzed thematically to explore Du Anyam’s mindful marketing in communication, distribution, and internal practices. Results: The study finds that Du Anyam implements mindful marketing through three main pillars—self-awareness, consumer-awareness, and impact-awareness—reflected in its storytelling, inclusive product design, and mission-aligned decision-making. However, challenges like digital distractions, workload pressure, and consumer price sensitivity hinder consistent mindful practices. Conclusions: Mindful marketing serves as a strategic compass for social enterprises to navigate market complexities while staying true to ethical values. Its effective practice requires organizational commitment, cultural alignment, and ongoing reflection to create shared value with stakeholders. Limitations: This study is limited to a single case within the Indonesian context, which may constrain the generalizability of its findings to other industries or cultural settings. Additionally, the analysis primarily reflects internal stakeholder perspectives and may not fully capture the diversity of consumer behavior. Contribution: This paper contributes to the evolving discourse on ethical and sustainable marketing by offering a contextualized understanding of mindful marketing practices in emerging economies. It also proposes a practical framework for social enterprises seeking to align marketing strategies with their broader purpose.