Analysis of education promotion at Aisyiyah Lampung Kindergarten

https://doi.org/10.35912/ijfam.v5i4.2581
Published: May 28, 2025

Abstract:

Purpose: This research delves deeply into various strategic aspects involving Aisyiyah Lampung Kindergarten, a preschool educational institution in Lampung. The main focus of the research involves the analysis of common problems related to education promotion, with an in-depth focus on promotion strategies, branding, local community involvement, and educational excellence.

Results: The results of the study show that the main problems of institutions involve promotional strategies that need to be updated, as well as the challenge of building a strong brand image. Improvement efforts, such as increased involvement in the local community, clarification of promotional messages, and emphasis on the institution's core values, have had a positive impact on the brand image of Aisyiyah Lampung Kindergarten. These results have implications that a holistic strategy involving active engagement, careful brand management, and a focus on educational excellence can increase the institution's attractiveness in the eyes of the local community.

Contribution: This research contributes to a further understanding of the dynamics of preschool education and provides a foundation for continuous improvement in brand promotion and management strategies in similar institutions.

Keywords:
1. Cooking
2. Educational promotion
Authors:
1 . Sri Suyarti
Universitas Islam Negeri Raden Intan Lampung, Indonesia
2 . Agus Pahrudin
Universitas Islam Negeri Raden Intan Lampung, Indonesia
3 . Syafrimen Syafril
Universitas Islam Negeri Raden Intan Lampung, Indonesia
4 . Koderi Koderi
Universitas Islam Negeri Raden Intan Lampung, Indonesia
5 . Siti Patimah
Universitas Islam Negeri Raden Intan Lampung, Indonesia
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How to Cite
Suyarti, S., Pahrudin, A., Syafril, S., Koderi, K., & Patimah, S. (2025). Analysis of education promotion at Aisyiyah Lampung Kindergarten. International Journal of Financial, Accounting, and Management, 5(4), 537–547. https://doi.org/10.35912/ijfam.v5i4.2581
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Issue & Section
Vol. 5 No. 4 (2024): March
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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  1. Ahmadi, R. (2018). Metodologi penelitian kualitatif.
  2. Alma, B. (2018). Manajemen pemasaran dan pemasaran jasa.
  3. Almagro, R. E., & Edig, M. M. (2024). Mathematics learning motivated by computer attitude and social media engagement. Journal of Social, Humanity, and Education, 4(2), 79-97.
  4. Barnawi, M. A. (2012). Buku Pintar Mengelola Sekolah (Swasta). Yogyakarta: Ar-Ruzz.
  5. Bora, Y., Fanggidae, R. E., & Fanggidae, A. H. (2023). Analysis of the role of online transportation on tourism development (A study of tourists on users of grab online transportation services in kupang city). Journal of Multidisciplinary Academic and Practice Studies, 1(1), 1-10.
  6. Caratiquit, K., & Pablo, R. (2021). Exploring the practices of secondary school teachers in preparing for classroom observation amidst the new normal of education. Journal of Social, Humanity, and Education.
  7. Chigora, F., Kapesa, T., & Svongoro, P. (2021). Revisiting nation branding: An infrastructure financing perspective in Zimbabwe. International Journal of Financial, Accounting, and Management, 3(2), 179-192.
  8. Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches: Sage publications.
  9. El Fallahi, F., Ibenrissoul, A., & Adil, E. (2022). Does innovation play a role in the relationship between corporate social and financial performance? A systematic literature review. International Journal of Financial, Accounting, and Management, 4(3), 315-334.
  10. Epstein, J. L. (2010). School/Family/Community Partnerships: Caring for the Children We Share.
  11. Hannak, A., Anderson, E., Barrett, L. F., Lehmann, S., Mislove, A., & Riedewald, M. (2012). Tweetin'in the rain: Exploring societal-scale effects of weather on mood. Paper presented at the Proceedings of the International AAAI Conference on Web and Social Media.
  12. Heliantono, H., Gunawan, I. D., Khomsiyah, K., & Arsjah, R. J. (2020). Moral development as the influencer of fraud detection. International Journal of Financial, Accounting, and Management, 2(1), 1-11.
  13. Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of interactive marketing, 28(2), 149-165.
  14. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.
  15. Kotler, P., & Armstrong, G. (2020). Dasar-dasar pemasaran.
  16. Kotler, P., & Fox, K. F. A. (2020). Strategic Marketing for Educational Institutions.
  17. Kotler, P., Keller, K., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing Management.
  18. Kotler, P., Wong, V., & Saunders, J. (2019). Principles of Marketing.
  19. Lancaster, K. J. (1966). A new approach to consumer theory. Journal of political economy, 74(2), 132-157.
  20. Meyers, E. M., Erickson, I., & Small, R. V. (2013). Digital literacy and informal learning environments: an introduction. Learning, media and technology, 38(4), 355-367.
  21. Miles, M. B., & Huberman, A. M. (2017). Analisis data kualitatif: buku sumber tentang metode-metode baru.
  22. Omoniyi, T. O. (2020). Appraisal of harmful traditional practices in Nigeria: Magnitude, justifications and interventions. Journal of Social, Humanity, and Education, 1(1), 67-78.
  23. Porter, M. E. (2008). Competitive advantage: Creating and sustaining superior performance: simon and schuster.
  24. Pulizzi, J., & Barrett, N. (2009). Get content get customers-Turn Prospects into buyers with content marketing. Saxena NSB Management Review, 2(2), 98-100.
  25. Putri, A. M., Syamsu, S., & Triono, A. (2024). Policy to replace electronic card into population digital in South Lampung Regency. Journal of Governance and Accountability Studies, 4(1), 19-29.
  26. Rajabi, A., & Ghalehteimouri, K. J. (2022). Application of Meta-SWOT method for tourism development planning of Farsi Island of the Persian Gulf Region. Journal of Sustainable Tourism and Entrepreneurship, 4(2), 123-138.
  27. Ramdani, D., & Prayitno, Y. H. (2023). The leverage and company size impact on delay in the audit. International Journal of Financial, Accounting, and Management, 5(3), 265-279.
  28. Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation: Kogan Page Publishers.
  29. Smith, K., & Langer, S. (2023). The Impact of Parental Bereavement on Young People: A Thematic Analysis of Using Online Web Forums as a Method of Coping. OMEGA-Journal of Death and Dying, 87(3), 921-940.
  30. Supovitz, J. A. (2002). Developing communities of instructional practice. Teachers college record, 104(8), 1591-1626.
  31. Suwaldiman, S., & Rheina, A. (2023). Auditor Reputation Moderates the Impact of Tax Avoidance and Tax Compliance on Firm Value. Goodwood Akuntansi dan Auditing Reviu, 2(1), 27-38.
  32. Wijaya, D. (2022). Pemasaran Jasa Pendidikan.
  33. Yuliansyah, H. (2023). Value proposition design at training & consulting services company in sharia financial banking Lampung Province at CV. Acceleration Indonesia Juara. Journal of Multidisciplinary Academic Business Studies, 1(1), 99-113.