Issued by Goodwood Publishing, Journal of Sustainable Tourism and Entrepreneurship (JoSTE) is an international, peer-reviewed, and scholarly journal aimed at being a platform for interdisciplinary researchers across the globe to develop and advance both theory and practice of tourism and entrepreneurship. JoSTE welcomes all well-developed papers exploring areas of tourism and entrepreneurship including papers in areas that may not directly be tourism and entrepreneurship based but concerning a topic of interest in the field of tourism and entrepreneurship, such as economics, marketing, business, management, sociology and statistics.
Published
2022-10-26
Articles
Production of Shadow Puppet Performances in Building Artistic Entrepreneurship
Purpose: This research describes the efforts to promote entrepreneurial motivation through shadow puppet performances.
Research Methodology: This research used a project-based approach, and the activities are initiated by: 1) diagnosing the problems of performing arts entrepreneurship, 2) creating art incubation designs, 3) implementing activity plans, and 4) evaluating activities through performances. The participants were students with educational backgrounds in dance, music, and fine arts at Universitas Pendidikan Indonesia, as well as partners in the Indigo Moon Theater, a community-based in London.
Results: A production of shadow puppet performance art with a Jungle Book story can foster students’ entrepreneurial motivation, shown through paid performances and business planning sales of show packages, merchandise, and a shadow puppet workshop model for children and families.
Limitations: This research cannot assist the participants in managerial work to continue their business.
Contributions: This research contributes to developing art entrepreneurship in the performing arts field as part of Indonesia’s creative industry sub-sector.
Revival of Sri Lankan Wildlife Tourism Operation in New Normal Conditions of Covid -19: Challenges and Readiness
Purpose: Wildlife tourism industry as a form of nature-based tourism was a rapidly growing niche market segment & has developed a revenue platform for many economies. Outstretching the Pandemic of COVID-19, badly hit with wildlife tourism sector too. Nevertheless, it is a contemporary need to rejuvenate the current market segments to reconstruct tourism industry potentials. This study explores the ways and means to revival of wildlife tourism operations with the challenges of COVID-19.
Methodology/approach: This study used a qualitative research approach. Primary data was collected from 16 wildlife service providers at Minneriya national park using the purposive sampling technique. Content analysis was used to analyze the data.
Results/findings: The study's findings revealed operational, financial, labor-related, communication, technology & economic impact as the existing challenges in wildlife tourism operations during pandemics & introducing recreational activities, health & safety measures, technology, policy planning, etc. should be key priorities to revive the wildlife tourism sector in a post-COVID-19 scenario.
Limitations: The study limited to the Minneriya National Park and given the number of existing national parks in Sri Lanka, the geographical region is comparatively smaller.
Contribution: The outcome of this study recommends the Sri Lankan policy makers to identify the gaps to promote wildlife tourism from the perspective of service providers. The pandemic has created a sustainable platform to rejuvenate the wildlife tourism which it has been enabled to address the issues in long-term.
Novelty: Based on the results, there should be strong transformational strategies to avoid the worst effects of future operation: such as government involvement, financial facilities, promotions, and research & development. This study identified a response mechanism to attract travelers to achieve a niche market segment. It will manifest the significance to the future generation, policymakers, and academic students to grab value scale for future operation in new normal conditions and post-COVID-19.
Travel Bubble and Virtual Tourism Strategies to Increase Tourist Visits
Purpose: The purpose of the research is to find out the application of the Travel Bubble Strategy and Virtual Tour Package in order to increase tourist visits. The research was conducted in the Ex-Residency of Surakarta which includes the city of Solo, 6 Regencies (Boyolali, Karanganyar, Klaten, Sragen, Sukoharjo and Wonogiri). which have museums and heritage of international standard.
Research Methodology: In qualitative research design, data is presented descriptively qualitatively and interpretatively. The data needed are primary data and secondary data. Data collection methods, observation and interviews, and involving informants. Data description is supported by the review of several documents, literature and related records, documentation in the form of photos or video recordings about the object of research to complete data analysis.
Results: There are 2 strategies, namely Travel Bubble and Virtual Tourism to increase tourist visits to Museum and Cultural Heritage Attractions, during a pandemic that doesn't know when it will end.
Limitations: The research was conducted for museums and cultural heritage that have been developed, and are known by domestic and foreign tourists. Various tourist attractions that have been developed by the region have not been offered by specialized tourist agents.
Contributions: The use of travel bubble strategies and virtual tourism is one solution so that tourism activities continue to run even though there is still a threat of the covid-19 pandemic. The lives of people who depend on tourism businesses can continue well.
Halal Tourism Potential in Muslim Minority Areas (A Case Study in Indonesia)
Purpose: The purpose of this study is to determine the potential that Ngada Regency has as a Muslim minority area in developing halal tourism, as well as the efforts that must be made to support this potential so that it can be applied.
Research Methodology: The research method used is descriptive qualitative research. Primary data sources were obtained through interviews with fourteen respondents, including; the Indonesian Ulema Council of Ngada Regency, the Ministry of Islamic Religion of Ngada Regency, the Ngada Regency Tourism Office, Islamic religious leaders, and local Muslim tourists.
Results: The results of this study show that Ngada Regency has the opportunity to implement halal tourism, judging from the tourism potential it has, including; marine parks of 17 islands, beaches, mountains, hills, waterfalls, craters, hot springs, and traditional villages. The available tourist attractions are the main attractions and characteristics that distinguish Ngada Regency from other districts in East Nusa Tenggara. Then, judging from the enthusiasm of local Muslim tourists visiting tourist destinations, Ngada Regency has the opportunity to implement halal tourism. However, the facilities and infrastructure available in tourist destinations and lodging places must follow halal tourism principles.
Limitations: This study has limited data coverage in an Eastern Indonesia region that has a Muslim minority demographic.
Contributions: The study is the first to examine the potential of halal tourism in eastern Indonesia with the condition of the Muslim minority population.
Novelty: This study makes a valuable contribution to the study of the development of halal tourism in eastern Indonesia, which has a Muslim minority demographic.
