Purpose: The literature reveals that emerging markets experience high unemployment rates. However, tertiary institutions continue to chant out a large number of graduates, increasing the rate of unemployment. Regardless of the tertiary institutions introducing entrepreneurship education, graduates continue to seek employment instead of creating it. This study analyses the introduction of entrepreneurship education in secondary schools to create entrepreneurship intentions in students. Research Methodology:  The researcher adopted an interpretative paradigm that advocates a qualitative approach. The study face-to-face interviewed 17 head teachers from secondary schools in the Mashonaland West Province.  This study thematically deduces entrepreneurship teaching methods, entrepreneurship content, and entrepreneurship assessment methods as sub-concepts that, if implemented, lead to entrepreneurship intention. Results: The researcher established that entrepreneurship education leads to entrepreneurship intentions if introduced in secondary schools. However, it requires commitment from policy designers and implementers to achieve the intended goals.  This study recommends the adoption of entrepreneurship education based on a funding model supported by stakeholders, including financial institutions and the government. Limitations: The study had a methodological limitation in that the sample size was small (17 head teachers). Contributions: This study contributes to educational policy changes through the introduction of entrepreneurship education and its curriculum. Novelty: This study analyzed the implementation of entrepreneurship education in secondary schools as a vehicle to solve the unemployment challenge.

Purpose: This study investigates the relationship between social media marketing efforts and brand perception among customers of clothing stores in Davao del Norte, the Philippines. Research Methodology:  A descriptive-correlational research design was employed, involving 200 respondents selected through stratified sampling. Adapted questionnaires were used to measure social media marketing efforts and brand perception, and statistical analysis was conducted to determine the correlation. Results: The findings indicate a high level of social media marketing efforts, particularly in the areas of entertainment, interaction, trendiness, customization, and word-of-mouth. Functional perception has emerged as the most significant factor influencing brand perception. A significant correlation (p < 0.000, R = 0.784) was found between social media marketing efforts and brand perceptions. Limitations: The study's generalizability is limited because of its focus on a specific region and sample demographics. Contribution: This study underscores the critical role of social media marketing in fostering consumer trust and engagement in clothing stores. By leveraging user-generated content and entertainment elements, businesses can amplify brand visibility, deepen their emotional connections with customers, and foster loyalty and repeat purchases. Future research should delve deeper into the interplay between word-of-mouth marketing, affective perceptions, and brand identity to enrich our understanding of consumer behavior in the digital age.

Purpose: This study examines sustainable practices in travel and tourism, particularly Balinese tourism. It reviews the literature to understand the current sustainability efforts and suggests ways to enhance environmental, social, and economic sustainability. The aim is to offer ideas for a greener future in travel and tourism that is applicable beyond Bali. Research Methodology:  This study employs a quantitative approach, focusing on structural equation modelling, to investigate sustainable tourism practices in Bali. A quantitative approach was selected for its ability to offer a comprehensive understanding of sustainable practices, challenges, and opportunities in Balinese tourism. Results: The findings suggest that while progress has been made in implementing sustainable practices, challenges remain to be overcome, such as balancing economic growth with environmental protection and ensuring that benefits are equally distributed among local communities. Limitations: The main limitation of this study is its reliance on quantitative analysis, which might limit the depth of analysis and the ability to collect firsthand insights from Balinese tourism stakeholders. Focusing solely on Balinese tourism could restrict the relevance of these findings to other locations. Contribution: This research can improve environmental, social, and economic sustainability. It aims to benefit policymakers, industry practitioners, and academics interested in promoting sustainability of travel and tourism in Bali and beyond. Novelty: This study is unique in its exploration of sustainable travel and tourism practices. Although sustainability in tourism is gaining attention, this study stands out for its detailed examination of environmental conservation, social responsibility, and economic viability.