Journal of Sustainable Tourism and Entrepreneurship

Issued by Goodwood Publishing, Journal of Sustainable Tourism and Entrepreneurship (JoSTE) is an international, peer-reviewed, and scholarly journal aimed at being a platform for interdisciplinary researchers across the globe to develop and advance both theory and practice of tourism and entrepreneurship. JoSTE welcomes all well-developed papers exploring areas of tourism and entrepreneurship including papers in areas that may not directly be tourism and entrepreneurship based but concerning a topic of interest in the field of tourism and entrepreneurship, such as economics, marketing, business, management, sociology and statistics.

Issued by Goodwood Publishing, Journal of Sustainable Tourism and Entrepreneurship (JoSTE) is an international, peer-reviewed, and scholarly journal aimed at being a platform for interdisciplinary researchers across the globe to develop and advance both theory and practice of tourism and entrepreneurship. JoSTE welcomes all well-developed papers exploring areas of tourism and entrepreneurship including papers in areas that may not directly be tourism and entrepreneurship based but concerning a topic of interest in the field of tourism and entrepreneurship, such as economics, marketing, business, management, sociology and statistics.

Published
2023-10-27

Articles

How different believers’ perceptions of choosing halal hotels an empirical analysis of non-muslim customers in Jakarta

Purpose: The primary objective of this study was to understand the factors that influence non-Muslim clients' perceptions of halal hotels in DKI Jakarta, Indonesia. Research Methodology:  Data were collected using questionnaires from 95 hotel guests in the DKI Jakarta region. Descriptive analysis and logistic regression were employed as analytical methods. Results: The results of the logistic regression revealed that education level and cost of hotel stay are significant determinants of non-Muslim consumers' selection of halal hotels. Limitations: This study was limited by its sample size of 95 visitors and geographical restrictions on the DKI Jakarta area. These variables may have affected the generalizability of our results. Contributions: This research enriches the halal tourism domain by elucidating non-Muslim guests' views on halal hotels and offering invaluable guidance for hoteliers, tourism entities, and policymakers to expand their target clientele in halal travel. Novelty: The novelty of this study lies in its focus on non-Muslim consumer perceptions, providing empirical evidence on how education and price influence hotel selection in the context of halal tourism.

Sharia hotel preferences among tourists in Bogor City: Factors and insights

Purpose: The objective of this study is to examine the factors influencing consumer demand for Sharia hotel services in Bogor City and their characteristics to provide invaluable guidance for related parties. Research Methodology:  This study employs descriptive and multiple regression analyses using data collected from Sharia hotel consumers in Bogor City using a convenience sampling technique with 59 samples. Results: The results show that consumers of Sharia hotels in Bogor City use conventional hotel services more often than Sharia hotels. The factors influencing tourists’ use of Sharia hotel services in Bogor City are the relative prices of Sharia hotels to conventional hotels, knowledge, religiosity, service quality, and facilities owned by Sharia hotels. Limitations: The study is geographically confined to three specific Sharia hotels in Bogor City: Sahira Hotel, Sahira Butik Hotel Bogor, and Sahira Butik Hotel Pakuan, which may not be representative of sharia hotels in other regions. Contributions: Offers insights into consumer behavior in Bogor City's Sharia hotel sector, aiding future business and policy decisions in halal tourism.

Technological innovation in Small and Medium Enterprises: A bibliometric analysis

Purpose: The objective of this study is to find out the development of SMEs in the digital era. Research Methodology:  The authors used the Scopus database and searched for articles containing keywords such as "technolog* innovation" AND smes OR "small and medium enterprises." The data were obtained from 1990 to 2023, with a total of 408 documents consisting of 295 articles, 20 book chapters, 67 conference papers, 8 conference reviews, 1 erratum, 1 note, 5 retracted documents, and 11 review documents. Results: The study found that the development of publications on technological innovation in SMEs experienced fluctuations, but tended to increase. The most productive source and the most impactful author were IEEE Transactions on Engineering and Management, and the majority of publications were conducted in collaboration with fellow authors from the same country. The most cited country was the United Kingdom, followed by Singapore and the United States. The topic that appeared most often in publications was related to technological innovation. Contributions: This study highlights the importance of technological innovation in SMEs and its impact on the economy.

Sustainable tourism development in Bangladesh: Challenges and opportunities to promote the Sundarbans

Purpose: The main objective of this study is to determine what needs to be managed and what obstacles make this World Heritage Site more attractive to tourists through sustainable development. Research Methodology:  The study was mainly quantitative in nature. To acquire primary data, the upazilas of Koira and Dumuria in the Khulna district, as well as Shyamnagar, Debhata, and Tala in the Satkhira district, were conveniently sampled because a sizable portion of Sundarbans are located there. A total of 365 individuals from five preselected locations completed a standardized questionnaire to provide information, and respondents were selected using a simple random sampling procedure. Statistics, such as frequency and percentage, and the logistic regression (LR) model were used to examine the data. Results: Among the independent variables included in the NES framework, only eight variables—advantages of natural diversity, natural complications, compatibility, multi-culture opportunity, diversity of life, job opportunity, GDP contribution, and income opportunity—significantly influenced the sustainable development of tourism in the Sundarbans area. Limitations: This research is based on the selected sample about the sustainability, protection, and promotion of Sundarbans, but most of the respondents had limited ideas about these key issues. Contributions: If a sustainable communication system and a standard resort or hotel-motel are built, domestic and foreign tourists will be interested. Additionally, specific policies and adequate security arrangements should be implemented. Above all, the concerned ministries of the government should come forward to create awareness among the people living in the Sundarban area to protect the natural diversity of the region.

Sustainable resort-related tourism growth: Identifying challenges and opportunities in Montalban, Rizal

Purpose: This study aims to identify the challenges and opportunities related to sustainable resort-related tourism growth in Montalban, Rizal, and the Philippines. Research Methodology:  This study collected data from resort managers/operators and employees in Montalban using thematic analysis. The data were analyzed using systems theory to identify the interconnection of the economic, social, and environmental components of sustainable resort development. Results: The study found that resorts in Montalban are commercially viable, but environmental and social sustainability has been compromised since their founding and throughout the COVID-19 pandemic. The overexploitation of natural resources by resorts has led to concerns about groundwater level and water quality, while employees are subjected to precarious work and low income. Limitations: This study was limited by the sample size of the resorts in Montalban. Contributions: This study contributes to the current knowledge of sustainable resort-related tourism growth in rural destinations, particularly tourism destinations in the Philippines. This research seeks to educate policymakers, other tourism stakeholders, and local tourism communities on the need to shift their focus to more sustainable development. Novelty: This study pioneers the investigation of sustainability in resort-related tourism growth in the Philippines using the case of Montalban Rizal and the use of the system model in the qualitative study of sustainability in tourism destinations.